Questões de Concurso Sobre inglês

Foram encontradas 25.303 questões

Q3700453 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


The words underlined in the excerpt “…He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.” can be classified, respectively, as
Alternativas
Q3700452 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


The excerpt “No one has been unaffected.” could be paraphrased by 
Alternativas
Q3700451 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


In the excerpt “More than 2 million people lived in the strip before the conflict.”, the underlined expression could be replaced by 
Alternativas
Q3700450 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


The tense used in the underlined part of the sentence in the excerpt “It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza.” is 
Alternativas
Q3700449 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


According to the newspaper article, the war started  
Alternativas
Q3700448 Inglês

Read the passage and answer question.


Palestinians in Gaza Reflect on One Year of Israel’s War With Hamas Oct. 7, 2024


The war has killed tens of thousands and devastated entire cities, leaving many in Gaza without a home and fueling a humanitarian catastrophe.


By Bilal Shbair and Hiba Yazbek Reporting from the Gaza Strip and Jerusalem.


Last October, Fadi Abu Kheir of southern Gaza had big plans. He was going to be engaged to the woman he loved. After they got married, he said, they would move in together, into an apartment that he spent years building.

“Now,” Mr. Abu Kheir, 24, said, “I am clueless about my future. I cannot even think how I can adapt to life postwar.”

It has been a year since the Hamas-led terrorist attacks impelled Israel to launch a retaliatory offensive in Gaza. For Mr. Abu Kheir — and, indeed, for Palestinians across the enclave — every day since, he said, has teemed with “sadness, depression and fury.”

The war has killed over 41,000 people, according to Gazan health officials, and devastated entire neighborhoods and cities, leaving hundreds of thousands without a home and fueling a humanitarian catastrophe.

More than 2 million people lived in the strip before the conflict. No one has been unaffected.

“We were so happy before this war,” said Maisaa al-Naffar, 20, of Khan Younis, breaking into tears as she recalled her first few weeks as a newlywed before the war began. She added: “I am not the person I used to be.”

Nine months pregnant, she is sheltering in a tent in southern Gaza.

“I miss my old life. I miss the days when we used to have fun or laugh at even the smallest things.

I miss my life when we had enough healthy food and snacks,”

Ms. al-Naffar said. “Today, everything has become a hell, full of dust and darkness.” 

Throughout the enclave, similar stories abound. For Mr. Abu Kheir, the image from the war that lingers is that of a naked, lifeless woman lying in the street, blown out of a house that had been bombarded, he said. The conflict has killed two of his best friends, and displaced him and his family, he said. It also destroyed the apartment he was building, in the southern Gaza city of Rafah. The war, he said, has “destroyed my dreams.”


In the excerpt “I am clueless about my future.”, the word “clueless” is closest in meaning to 
Alternativas
Q3698907 Inglês

Text 3



If you visit Japan, you might choose to travel around the country by shinkansen train. These high-speed trains connect the major cities of Japan. They are nicknamed “bullet trains” because they go very fast and have pointy noses like a bullet.



Bullet trains are a good way to travel for several reasons other than their speed. They are very punctual, often leaving on time to the second. They are also comfortable. All the seats face forward, and there is plenty of leg room. Most importantly, bullet trains are very safe. In their 35-year history, there have been only a few accidents and no deaths.



The only downside to bullet trains is that they are expensive. A ticket to travel to another city can cost almost as much as an airline ticket would. However, if you fly, you will land at an airport at the edge of a city. Train stations are usually right in the middle of a city. This means that it is often more convenient to take a bullet train instead of flying, because you will arrive exactly where you want to be.

Read the statements below and decide if they are true ( T ) or false ( F ) according to text 3.

( ) These trains are nicknamed “bullet trains” because of their speed and shape.
( ) The train that the author of the passage talks about is the shinkansen.
( ) The author says that one reason to take a bullet train instead of flying is because the bullet train is often much cheaper.
( ) To help travelers decide between a bullet train and an airplane, it would be most helpful for the author to add information about how many seats each one has.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3698906 Inglês

Text 3



If you visit Japan, you might choose to travel around the country by shinkansen train. These high-speed trains connect the major cities of Japan. They are nicknamed “bullet trains” because they go very fast and have pointy noses like a bullet.



Bullet trains are a good way to travel for several reasons other than their speed. They are very punctual, often leaving on time to the second. They are also comfortable. All the seats face forward, and there is plenty of leg room. Most importantly, bullet trains are very safe. In their 35-year history, there have been only a few accidents and no deaths.



The only downside to bullet trains is that they are expensive. A ticket to travel to another city can cost almost as much as an airline ticket would. However, if you fly, you will land at an airport at the edge of a city. Train stations are usually right in the middle of a city. This means that it is often more convenient to take a bullet train instead of flying, because you will arrive exactly where you want to be.

According to the author from text 3, why are bullet trains so comfortable?

1. Because all the seats face forward.
2. Because there is plenty of leg room.
3. Because there is extra space for bags.

Choose the alternative which contains the correct sentences.
Alternativas
Q3698905 Inglês

Text 3



If you visit Japan, you might choose to travel around the country by shinkansen train. These high-speed trains connect the major cities of Japan. They are nicknamed “bullet trains” because they go very fast and have pointy noses like a bullet.



Bullet trains are a good way to travel for several reasons other than their speed. They are very punctual, often leaving on time to the second. They are also comfortable. All the seats face forward, and there is plenty of leg room. Most importantly, bullet trains are very safe. In their 35-year history, there have been only a few accidents and no deaths.



The only downside to bullet trains is that they are expensive. A ticket to travel to another city can cost almost as much as an airline ticket would. However, if you fly, you will land at an airport at the edge of a city. Train stations are usually right in the middle of a city. This means that it is often more convenient to take a bullet train instead of flying, because you will arrive exactly where you want to be.

In paragraph 2, from text 3, we learn that bullet trains are very punctual. As used in paragraph 2, which of these people can also be described as punctual?
Alternativas
Q3698903 Inglês
Com base no documento Currículo do Ensino Fundamental da Rede Municipal de Ensino de Chapecó SC (2019) – Componente Curricular: Língua Inglesa, numere a coluna 2 identificando as características de cada Eixo estruturador, para as práticas de linguagem propostas pela BNCC apresentados na coluna 1.

Coluna 1 Eixo

1. Eixo Escrita
2. Eixo Oralidade
3. Eixo Leitura
4. Eixo Conhecimento Linguístico

Coluna 2 Características

( ) práticas de compreensão e produção oral em diferentes contextos.
( ) práticas de leitura em diversos textos em língua inglesa.
( ) práticas de análise linguística para reflexão sobre o funcionamento da língua inglesa.
( ) práticas de produção de textos em língua inglesa relacionados ao cotidiano dos alunos.

Assinale a alternativa que indica a sequência correta, de cima para baixo.
Alternativas
Q3698898 Inglês
Identifique abaixo as afirmativas verdadeiras ( V ) e as falsas ( F ) em relação à avaliação de competências linguísticas.

( ) Compreende as seguintes habilidades: compreensão e produção oral e escrita.
( ) Baseia-se no Quadro Europeu Comum de Referência para Línguas (QECR).
( ) Quadro Europeu Comum de Referência para Línguas (QECR) é a única estrutura utilizada para descrever competências linguísticas.
( ) A capacidade de entender a língua falada, incluindo diferentes sotaques, estilos e níveis de complexidade, é desenvolvida na compreensão oral.

Assinale a alternativa que indica a sequência correta, de cima para baixo.
Alternativas
Q3698895 Inglês
Study the sentences below about Modern Foreign Languages.

1. The school-based teaching of Foreign Languages enables students to understand and produce sentences in a foreign language, and allow them to develop speaking competence.
2. Foreign Languages at the average school are almost entirely based on the study of grammatical formulae; the memorization of rules and a priority focus on written language.
3. Foreign Languages are now part of a field of knowledge, and no longer an isolated course in the curriculum.
4. Teaching a foreign language provides communication and allows students to have access to some kinds of information while contributing to their overall development as adults.

Choose the alternative which contains the correct sentences.
Alternativas
Q3698892 Inglês
Read the following sentence:

“The Common European Framework of Reference (2001) extends the definition of communicative language ability into......................skills, and divides speaking into two skills: spoken production and spoken....................... This is based on the evidence that these two skills are different, since one involves only monologue-type speech and the other involves being both a......................and a...................... at the same time.” interaction.

Choose the alternative that presents the correct missing words to complete the sentence.
Alternativas
Q3698891 Inglês
Analyze the questions below and decide if they are true ( T ) or false ( F ) according to their rules and uses.

( ) Whose pens and books are these? They are mine.
( ) When are you from? Chapecó.
( ) How is your favorite sport? Volleyball.
( ) Which book do you want: the comic one or the novel? The comic.
( ) Whom you saw?

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3698890 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Match the vocabulary taken from text 2 with their correct definitions.

Column 1 Vocabulary

1. Find out
2. Allow
3. Crunch
4. Submit
5. Scary

Column 2 Definition

( ) accept the authority or will of another person.
( ) frightening.
( ) give (someone) permission to do something..
( ) discover a piece of information.
( ) a loud muffled grinding sound made when crushing.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3698889 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the following:

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
Analyze the sentences below about the words in bold.

1. Both exactly and currently are adverbs.
2. have already been designed forms the present perfect passive tense.
3. Currently is an adverb of manner.
4. been is the past tense of the verb to be.

Choose the alternative which contains the correct sentences.
Alternativas
Q3698888 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Study the underlined words in the following paragraph from text 2.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers.

Choose the correct alternative about the underlined words.
Alternativas
Q3698887 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the extract bellow from text 2.

The aim is to make their products stand out in a busy marketplace.

What do the words aim and stand out mean in this extract?
Alternativas
Q3698886 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
The phrase capitalize on (last paragraph/text 2) in the sentence This will become standard as more companies capitalize on the technology, is closest in meaning to:
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Q3698885 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to text 2 what was the problem with old-fashioned research?
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Respostas
3041: D
3042: A
3043: A
3044: C
3045: D
3046: D
3047: A
3048: C
3049: B
3050: C
3051: A
3052: D
3053: C
3054: C
3055: D
3056: C
3057: E
3058: A
3059: E
3060: D