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Um profissional de Relações Públicas foi nomeado perito para esclarecer a Justiça em matéria de sua competência. Porém, uma das partes envolvidas no processo é concorrente direto de um cliente seu.
Neste caso, de acordo com o Código de Ética dos Profissionais de Relações Públicas, o profissional deve
Leia o trecho da nota oficial emitida pela Federação Nacional dos Jornalistas (Fenaj).
“Fenaj questiona resolução do Conferp e denuncia constrangimento a jornalistas que atuam em assessorias de imprensa.
Uma resolução normativa do Conselho Federal de Profissionais de Relações Públicas (CONFERP), publicada em 27 de outubro, gera sobreposição entre profissões regulamentadas distintas, com impacto direto sobre o exercício profissional de jornalistas e outros trabalhadores, e seu enquadramento sindical.”
(4 de dezembro de 2025.)
Sobre a resolução do Conferp e seus impactos, avalie as afirmativas a seguir.
I. Os bacharéis advindos de qualquer curso das áreas de ciências humanas e ciências sociais aplicadas poderão obter registro e desempenhar funções de profissional de Relações Públicas, disputando o mercado de assessoria de imprensa com os jornalistas.
II. Os profissionais advindos dos cursos superiores conexos, entre eles o de Jornalismo, após a obtenção do registro profissional de Relações Públicas, passam a estar sujeitos às regras de deontologia previstas no Código de Ética Profissional editado pelo Conferp.
III. Os únicos cursos em nível de graduação tecnológica aceitos para emissão de registro profissional de Relações Públicas são Assessoria de Comunicação, Comunicação Corporativa e Comunicação Institucional, antes exclusivos para o registro de Jornalista.
Está correto o que se afirma em
Read the following text and answer the next five question.
The implications of a rapidly changing information ecosystem on how governments communicate
Public communication does not happen in a vacuum: the context in which it occurs is core to understanding the challenges and opportunities it faces. Indeed, the analysis of its role for policy and governance mechanisms is made urgent by shifts in the information ecosystem that have transformed the function over the past decade and raised important implications for democracy. The technological revolution that has connected the world through social media has given rise to online social movements and simplified the creation and sharing of content and data. Such changes have also facilitated, however, the spread of mis- and disinformation, contributed to undermining the role of traditional information gatekeepers, and have fundamentally changed how governments communicate. Whereas until the early 2000s a so-called “one-to-many” model of communication prevailed, this has shifted today to a “many-to-many” model. Anyone can be both a producer and a consumer of information, and anybody with an internet connection has the potential to engage with and influence public debates.
Traditionally, governments had largely relied on traditional media to amplify official messages to reach citizens. With the advent of digital channels, this approach has gradually lost its primacy to direct institution-to-individual communication via online platforms that bypass traditional media. This shift has also enabled a broader scope for governments to communicate about more diverse policy issues targeted to more specific audiences, as traditional media tend to concentrate on “newsworthy” subjects and political affairs, often under-reporting less mainstream issues. The unprecedented volumes of data that promise to make communication ever more precise, combined with the direct, unmediated access to vast and diverse publics, are some of the opportunities and challenges that have emerged.
At the same time, digital platforms have altered patterns in eople’s consumption of information and raised demands on their attention. The latter has become a resource that technology companies sell to advertisers. In turn, the design of online platforms and their algorithms, and the massive increase in the volume of information served to increase competition for what content people pay attention to, while making focus more superficial. As governments compete with all other information sources for the public’s attention, cognitive and psychological factors such as information overload can undermine the efficacy of even well-crafted content.
Online and social media have also heightened the pace at which information travels, accelerated the news cycle, and enabled a wider range of actors to drive discussions on policy issues. Taken together, digital technologies have produced a complex information ecosystem that has made it more challenging for official messages to “cut through the noise”. Cumulatively, these changes require considerable adjustments to practices, public officials’ skills, and even to how communication is organised, if governments are to make the most of the digital transformation and ensure it can promote better governance. […]
The ability for governments to use the communication function to promote constructive democratic spaces is critically threatened by widespread mis- and disinformation. When falsehoods spread extensively and rapidly on issues of public policy, official messages are drowned out, creating significant challenges for public communicators to get key information out to all groups in society. Whether in the context of elections, health crises, migration or climate change, mis- and disinformation cast evidence and facts into doubt, sow distrust, and work against policy goals.
Adapted from: https://www.oecd.org/content/dam/oecd/en/publications/ reports/2021/12/oecd-report-on-public-communication_b74311bc/22f8031c-en.pdf
The text ends by pointing out the need for governments to be:
Read the following text and answer the next five question.
The implications of a rapidly changing information ecosystem on how governments communicate
Public communication does not happen in a vacuum: the context in which it occurs is core to understanding the challenges and opportunities it faces. Indeed, the analysis of its role for policy and governance mechanisms is made urgent by shifts in the information ecosystem that have transformed the function over the past decade and raised important implications for democracy. The technological revolution that has connected the world through social media has given rise to online social movements and simplified the creation and sharing of content and data. Such changes have also facilitated, however, the spread of mis- and disinformation, contributed to undermining the role of traditional information gatekeepers, and have fundamentally changed how governments communicate. Whereas until the early 2000s a so-called “one-to-many” model of communication prevailed, this has shifted today to a “many-to-many” model. Anyone can be both a producer and a consumer of information, and anybody with an internet connection has the potential to engage with and influence public debates.
Traditionally, governments had largely relied on traditional media to amplify official messages to reach citizens. With the advent of digital channels, this approach has gradually lost its primacy to direct institution-to-individual communication via online platforms that bypass traditional media. This shift has also enabled a broader scope for governments to communicate about more diverse policy issues targeted to more specific audiences, as traditional media tend to concentrate on “newsworthy” subjects and political affairs, often under-reporting less mainstream issues. The unprecedented volumes of data that promise to make communication ever more precise, combined with the direct, unmediated access to vast and diverse publics, are some of the opportunities and challenges that have emerged.
At the same time, digital platforms have altered patterns in eople’s consumption of information and raised demands on their attention. The latter has become a resource that technology companies sell to advertisers. In turn, the design of online platforms and their algorithms, and the massive increase in the volume of information served to increase competition for what content people pay attention to, while making focus more superficial. As governments compete with all other information sources for the public’s attention, cognitive and psychological factors such as information overload can undermine the efficacy of even well-crafted content.
Online and social media have also heightened the pace at which information travels, accelerated the news cycle, and enabled a wider range of actors to drive discussions on policy issues. Taken together, digital technologies have produced a complex information ecosystem that has made it more challenging for official messages to “cut through the noise”. Cumulatively, these changes require considerable adjustments to practices, public officials’ skills, and even to how communication is organised, if governments are to make the most of the digital transformation and ensure it can promote better governance. […]
The ability for governments to use the communication function to promote constructive democratic spaces is critically threatened by widespread mis- and disinformation. When falsehoods spread extensively and rapidly on issues of public policy, official messages are drowned out, creating significant challenges for public communicators to get key information out to all groups in society. Whether in the context of elections, health crises, migration or climate change, mis- and disinformation cast evidence and facts into doubt, sow distrust, and work against policy goals.
Adapted from: https://www.oecd.org/content/dam/oecd/en/publications/ reports/2021/12/oecd-report-on-public-communication_b74311bc/22f8031c-en.pdf
The verb phrase in “official messages are drowned out” (5th paragraph) is in the:
Read the following text and answer the next five question.
The implications of a rapidly changing information ecosystem on how governments communicate
Public communication does not happen in a vacuum: the context in which it occurs is core to understanding the challenges and opportunities it faces. Indeed, the analysis of its role for policy and governance mechanisms is made urgent by shifts in the information ecosystem that have transformed the function over the past decade and raised important implications for democracy. The technological revolution that has connected the world through social media has given rise to online social movements and simplified the creation and sharing of content and data. Such changes have also facilitated, however, the spread of mis- and disinformation, contributed to undermining the role of traditional information gatekeepers, and have fundamentally changed how governments communicate. Whereas until the early 2000s a so-called “one-to-many” model of communication prevailed, this has shifted today to a “many-to-many” model. Anyone can be both a producer and a consumer of information, and anybody with an internet connection has the potential to engage with and influence public debates.
Traditionally, governments had largely relied on traditional media to amplify official messages to reach citizens. With the advent of digital channels, this approach has gradually lost its primacy to direct institution-to-individual communication via online platforms that bypass traditional media. This shift has also enabled a broader scope for governments to communicate about more diverse policy issues targeted to more specific audiences, as traditional media tend to concentrate on “newsworthy” subjects and political affairs, often under-reporting less mainstream issues. The unprecedented volumes of data that promise to make communication ever more precise, combined with the direct, unmediated access to vast and diverse publics, are some of the opportunities and challenges that have emerged.
At the same time, digital platforms have altered patterns in eople’s consumption of information and raised demands on their attention. The latter has become a resource that technology companies sell to advertisers. In turn, the design of online platforms and their algorithms, and the massive increase in the volume of information served to increase competition for what content people pay attention to, while making focus more superficial. As governments compete with all other information sources for the public’s attention, cognitive and psychological factors such as information overload can undermine the efficacy of even well-crafted content.
Online and social media have also heightened the pace at which information travels, accelerated the news cycle, and enabled a wider range of actors to drive discussions on policy issues. Taken together, digital technologies have produced a complex information ecosystem that has made it more challenging for official messages to “cut through the noise”. Cumulatively, these changes require considerable adjustments to practices, public officials’ skills, and even to how communication is organised, if governments are to make the most of the digital transformation and ensure it can promote better governance. […]
The ability for governments to use the communication function to promote constructive democratic spaces is critically threatened by widespread mis- and disinformation. When falsehoods spread extensively and rapidly on issues of public policy, official messages are drowned out, creating significant challenges for public communicators to get key information out to all groups in society. Whether in the context of elections, health crises, migration or climate change, mis- and disinformation cast evidence and facts into doubt, sow distrust, and work against policy goals.
Adapted from: https://www.oecd.org/content/dam/oecd/en/publications/ reports/2021/12/oecd-report-on-public-communication_b74311bc/22f8031c-en.pdf
The first word in “shifts in the information ecosystem” (1st paragraph) is close in meaning to:
Read the following text and answer the next five question.
The implications of a rapidly changing information ecosystem on how governments communicate
Public communication does not happen in a vacuum: the context in which it occurs is core to understanding the challenges and opportunities it faces. Indeed, the analysis of its role for policy and governance mechanisms is made urgent by shifts in the information ecosystem that have transformed the function over the past decade and raised important implications for democracy. The technological revolution that has connected the world through social media has given rise to online social movements and simplified the creation and sharing of content and data. Such changes have also facilitated, however, the spread of mis- and disinformation, contributed to undermining the role of traditional information gatekeepers, and have fundamentally changed how governments communicate. Whereas until the early 2000s a so-called “one-to-many” model of communication prevailed, this has shifted today to a “many-to-many” model. Anyone can be both a producer and a consumer of information, and anybody with an internet connection has the potential to engage with and influence public debates.
Traditionally, governments had largely relied on traditional media to amplify official messages to reach citizens. With the advent of digital channels, this approach has gradually lost its primacy to direct institution-to-individual communication via online platforms that bypass traditional media. This shift has also enabled a broader scope for governments to communicate about more diverse policy issues targeted to more specific audiences, as traditional media tend to concentrate on “newsworthy” subjects and political affairs, often under-reporting less mainstream issues. The unprecedented volumes of data that promise to make communication ever more precise, combined with the direct, unmediated access to vast and diverse publics, are some of the opportunities and challenges that have emerged.
At the same time, digital platforms have altered patterns in eople’s consumption of information and raised demands on their attention. The latter has become a resource that technology companies sell to advertisers. In turn, the design of online platforms and their algorithms, and the massive increase in the volume of information served to increase competition for what content people pay attention to, while making focus more superficial. As governments compete with all other information sources for the public’s attention, cognitive and psychological factors such as information overload can undermine the efficacy of even well-crafted content.
Online and social media have also heightened the pace at which information travels, accelerated the news cycle, and enabled a wider range of actors to drive discussions on policy issues. Taken together, digital technologies have produced a complex information ecosystem that has made it more challenging for official messages to “cut through the noise”. Cumulatively, these changes require considerable adjustments to practices, public officials’ skills, and even to how communication is organised, if governments are to make the most of the digital transformation and ensure it can promote better governance. […]
The ability for governments to use the communication function to promote constructive democratic spaces is critically threatened by widespread mis- and disinformation. When falsehoods spread extensively and rapidly on issues of public policy, official messages are drowned out, creating significant challenges for public communicators to get key information out to all groups in society. Whether in the context of elections, health crises, migration or climate change, mis- and disinformation cast evidence and facts into doubt, sow distrust, and work against policy goals.
Adapted from: https://www.oecd.org/content/dam/oecd/en/publications/ reports/2021/12/oecd-report-on-public-communication_b74311bc/22f8031c-en.pdf
“Indeed” in “Indeed, the analysis of its role for policy and governance mechanisms is made urgent” (1st paragraph) indicates:
Um servidor da Assembleia Legislativa do Estado do Rio de Janeiro (Alerj), especializado em Relações Públicas, foi instado a oferecer subsídios na estruturação de uma manifestação a ser elaborada pela liderança de determinado bloco partidário.
Em termos estruturais, um aspecto que se mostrou relevante ao servidor foi a informação dos contornos essenciais de um bloco dessa natureza, de modo que a referida manifestação pudesse ser mais bem avaliada pelos seus destinatários.
Assinale o dado corretamente sugerido pelo servidor, em relação aos referidos aspectos estruturais, que deveria ser informado.
Diversas organizações não governamentais iniciaram um movimento de grande impacto junto à população, visando à aprovação de um Plano Estratégico de Desenvolvimento Econômico e Social de Estado (PEDES).
Ao receber os líderes do movimento, o Presidente da Assembleia Legislativa do Estado do Rio de Janeiro (Alerj) informou corretamente que, de acordo com a Constituição do Estado do Rio de Janeiro, o referido plano
A Assembleia Legislativa do Estado do Rio de Janeiro (Alerj) aprovou o projeto de lei complementar nº X (PLCX), que foi encaminhado para o Governador do Estado para fins de sanção.
O Chefe do Poder Executivo vetou o projeto, tendo a Alerj, na forma regimental, confirmado o veto. Logo depois, um grupo de Deputados Estaduais cogitou a imediata apresentação de novo projeto sobre a mesma matéria.
Na situação descrita, à luz do Regimento Interno da Alerj, é correto afirmar que
Um grupo de Deputados Estaduais da Assembleia Legislativa do Estado do Rio de Janeiro (Alerj) entendeu que a sistemática regimental afeta a determinada temática deveria sofrer alteração.
Após analisar o Regimento Interno da Alerj, o grupo concluiu corretamente que
O Conselho Federal de Profissionais de Relações Públicas (Conferp) publicou, em novembro de 2025, a Resolução Normativa 133, que “altera e atualiza a Resolução Normativa 123/2024, publicada no DOU em 29 de junho de 2024, seção I, página 338, considerando o registro de profissionais oriundos de cursos superiores conexos às Relações Públicas decorrentes da RN 132/2025, publicada no DOU em 31 de outubro de 2025, seção I, página 197”.
Sobre essa resolução e seus impactos, assinale a afirmativa correta.
Leia o texto a seguir sobre a relação entre fontes e jornalistas.
Estabelecer uma relação profissional com jornalistas tem conexão com a compreensão do papel da imprensa nas sociedades democráticas, independentemente do desconforto e do risco que a interação possa causar. É a mídia que exerce a vigilância sobre as demais instituições, expressa os conflitos e expõe os contraditórios da visão e atuação dos diferentes atores sociais.
Aproveitar cada oportunidade para transmitir informações com segurança e precisão exige, além de compromisso em prestar contas à sociedade, habilidades que podem reduzir os riscos: capacidade de definir previamente e apresentar mensagens, lidar com a linguagem e as características dos diferentes tipos de veículo e se adaptar a cada circunstância.
(DUARTE, 2018: 338)
Portanto, ao preparar uma fonte para uma entrevista, deve-se orientá-la a
Existem diversos tipos de redes sociais digitais, que podem ser classificados de acordo com suas funções primárias.
As “Redes sociais baseadas em mídia” têm como funções primárias o streaming multimídia e a interação entre usuários e criadores de conteúdo.
Esse tipo de rede pode ser exemplificado no
O Glossário de Crise, publicado pelo Observatório Brasileiro de Comunicação e Crise (OBCC), em 2025, traz 60 verbetes, desenvolvidos por 47 autores de seis países.
Assinale a opção que apresenta, corretamente, a definição do verbete issues management.
Leia o texto a seguir.
Comissão de Defesa dos Direitos da Mulher debate a Violência Estatal
A Comissão de Defesa dos Direitos da Mulher, da Assembleia Legislativa do Estado do Rio de Janeiro, realiza nesta terça-feira (09/12), audiência pública com o tema "Mulheres e Violência Estatal". O encontro será a partir das 10h, na sala 1801 do Edifício Lúcio Costa, sede do Parlamento. Foram convidadas para participar da audiência a assistente social da Ouvidoria da Defensoria Pública do Estado do Rio de Janeiro (DPRJ), Lidiane Helena; a representante do Conselho Regional de Psicologia do Rio de Janeiro (CRP-RJ), Elisa Martins; a coordenadora do Eixo Direito à Segurança Pública e Acesso à Justiça das Redes da Maré, Tainá Alvarenga, entre outras convidadas.
(Disponível no site da Alerj)
Esse tipo de comunicação, assinado “Por Comunicação Social”, é um(a)
Em novembro de 2025, foi sancionada a lei que instituiu a Política Nacional de Linguagem Simples, voltada a facilitar a comunicação entre órgãos públicos e a população.
Ela indica que a comunicação dirigida ao cidadão deve
A TV Alerj é apresentada como “um veículo de divulgação e transparência da Assembleia Legislativa do Rio de Janeiro, transmitindo 24 horas diárias pelo canal 12 da Net, 10.2 UHF digital e no YouTube”.
Seu objetivo declarado é aproximar os parlamentares dos cidadãos do estado. Para isso, sua grade apresenta os programas listados a seguir, à exceção de um. Assinale-o.
O clipping é uma das atividades típicas de uma assessoria de imprensa e consiste em monitorar, sistemática e rotineiramente, veículos de comunicação para identificar as citações sobre a organização ou temas previamente determinados.
O resultado desse processo pode ser identificado publicamente no site do Palácio Tiradentes, sede da Assembleia Legislativa do Estado do Rio de Janeiro, na seção
O assessor de imprensa busca obter espaços positivos na mídia, sem esquecer que seu papel é representar o assessorado.
Nesse contexto, avalie as afirmativas a seguir.
I. Nas festas de final de ano, como ação de relacionamento, é aconselhável que o assessor de imprensa envie presentes caros para os jornalistas que costumam publicar informações positivas sobre o assessorado.
II. Ao prestar informações para um jornalista, o assessor de imprensa deve buscar ter o máximo de controle sobre a produção noticiosa, revisando o título, o lead e todas as informações existentes na matéria, antes de sua publicação.
III. Nas coletivas, o assessor de imprensa deve ficar atento para que o foco da entrevista seja mantido, mas, em caso de perguntas fora da pauta, disponibilizar-se a obter as respostas de modo célere.
Está correto o que se afirma em
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