Questões Prefeitura de Chapecó - SC 2025 para Professor - Língua Estrangeira - Inglês

Q3693304

Q3693304 Pedagogia

A Lei nº 9.394/1996 (LDB), ao estabelecer os princípios que regem o ensino no Brasil, inclui o “respeito à liberdade e apreço à tolerância” como um dos fundamentos da educação nacional.

Considerando esse princípio, assinale a alternativa que expressa corretamente sua aplicação no contexto educacional:

A

Refere-se à garantia de liberdade religiosa e política no ambiente escolar, desde que não interfiram nos conteúdos curriculares obrigatórios definidos pelas diretrizes nacionais.

B

Fundamenta-se na neutralidade ideológica do docente, que deve evitar posicionamentos críticos frente a temas controversos, a fim de preservar a imparcialidade do processo educativo.

C

Estabelece que o respeito à liberdade deve ser condicionado à aceitação das normas institucionais, sendo a tolerância um valor fortuito frente à disciplina escolar.

D

Visa à formação de cidadãos disciplinados às normas sociais vigentes, evitando o debate sobre temas que possam gerar conflitos de opinião entre os estudantes.

E

Implica na promoção de práticas pedagógicas que assegurem a pluralidade de ideias e o reconhecimento das identidades culturais, mesmo que isso contrarie valores morais predominantes na comunidade escolar.

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Q3693305

Q3693305 Pedagogia

São competências gerais da Educação Básica previstas na BNCC:

1. Valorizar e fruir as manifestações artísticas e culturais uniformes locais e também participar de práticas padronizadas da produção artístico-cultural.
2. Utilizar diferentes linguagens – verbal (oral ou visual-motora, como Libras, e escrita), corporal, visual, sonora e digital –, bem como conhecimentos das linguagens artística, matemática e científica.
3. Fazer escolhas alinhadas ao exercício da cidadania e ao seu projeto de vida, com liberdade, autonomia, consciência crítica e responsabilidade.

Assinale a alternativa que indica todas as afirmativas corretas.

A

É correta apenas a afirmativa 2.

B

São corretas apenas as afirmativas 1 e 2.

C

São corretas apenas as afirmativas 1 e 3.

D

São corretas apenas as afirmativas 2 e 3.

E

São corretas as afirmativas 1, 2 e 3.

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Q3693306

Q3693306 Pedagogia

A construção do Projeto Político-Pedagógico (PPP) e a efetivação da gestão democrática nas instituições de ensino público são orientadas por princípios constitucionais e diretrizes das políticas públicas educacionais.

Assinale a alternativa correta considerando esse contexto.

A

A valorização docente, como política pública, está restrita ao aumento salarial, não sendo considerada parte da qualidade social da educação.

B

O PPP deve ser elaborado exclusivamente pela equipe gestora da escola, garantindo maior eficiência administrativa e alinhamento técnico com as metas educacionais nacionais.

C

A gestão democrática e o PPP devem ser construídos com a participação efetiva da comunidade escolar, como instrumento de promoção da equidade, inclusão, valorização docente e qualidade social da educação.

D

A gestão democrática, conforme prevista na Constituição Federal e no Plano Nacional de Educação, pressupõe a participação consultiva dos profissionais da educação, sem poder decisório sobre o PPP

E

A equidade e a inclusão educacional são metas secundárias das políticas públicas, subordinadas à eficiência dos indicadores de desempenho escolar.

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Q3693307

Q3693307 Direito da Criança e do Adolescente - Estatuto da Criança e do Adolescente (ECA) - Lei nº 8.069 de 1990

A Lei nº 8.069/1990, que institui o Estatuto da Criança e do Adolescente, estabelece o princípio da proteção integral e reconhece crianças e adolescentes como sujeitos de direitos.

Assinale a alternativa correta considerando os dispositivos legais que tratam dos direitos fundamentais.

A

A prioridade absoluta na efetivação dos direitos da criança e do adolescente implica, entre outros aspectos, a destinação privilegiada de recursos públicos para políticas sociais voltadas à infância e juventude.

B

A proteção integral prevista no ECA se destina às crianças e aos adolescentes em situação de vulnerabilidade social, sendo facultativa às demais crianças e adolescentes.

C

O direito à convivência familiar e comunitária pode ser relativizado em função da conveniência administrativa, desde que haja justificativa técnica.

D

A liberdade de expressão da criança e do adolescente está condicionada à autorização prévia dos pais ou responsáveis, não sendo reconhecida como direito autônomo.

E

O direito à educação, à cultura e ao lazer é garantido prioritariamente às crianças e aos adolescentes regularmente matriculados em instituições de ensino reconhecidas pelo poder público.

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Q3693308

Q3693308 Pedagogia

Identifique abaixo as afirmativas verdadeiras ( V ) e as falsas ( F ) sobre os temas contemporâneos transversais na educação brasileira. ( ) A inclusão de temas como diversidade étnico- -racial e direitos humanos no currículo escolar contribui para a formação cidadã e o combate à discriminação.

( ) A sustentabilidade é um tema transversal que deve ser tratado apenas nas disciplinas de ciências naturais, não sendo relevante para áreas como artes ou história.
( ) A incorporação de tecnologias digitais no ambiente escolar deve considerar aspectos éticos, de acessibilidade e de formação docente.
( ) O combate à violência nas escolas envolve ações pedagógicas, políticas de convivência e articulação com a comunidade escolar.

Assinale a alternativa que indica a sequência correta, de cima para baixo.

A

V • V • F • V

B

V • F • V • V

C

V • F • V • F

D

F • V • V • F

E

F • F • F • V

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Q3693309

Q3693309 Pedagogia

Consta no documento da Política Nacional de Educação Especial na Perspectiva da Educação Inclusiva (2008) que o Atendimento Educacional Especializado (AEE) deve:

A

Substituir as aulas regulares para todos os estudantes público-alvo da educação especial.

B

Promover somente o ensino de conteúdos adaptados da disciplina de Língua Portuguesa.

C

Ser ofertado apenas como reforço escolar para todos os estudantes com baixo rendimento escolar.

D

Ser oferecido no contraturno, de forma a complementar e/ou suplementar a formação dos estudantes público-alvo da educação especial, garantindo-lhes acesso, participação e aprendizagem no ensino regular.

E

Preparar os estudantes público-alvo da educação especial para o mercado de trabalho dando preferência a propostas que desenvolvam as habilidades manuais.

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Q3693310

Q3693310 Pedagogia

De acordo com pesquisadores do campo educacional, qual é o objeto central de estudo da didática?

A

O desenvolvimento infantil em seus aspectos psicológicos e sociológicos.

B

O processo de ensino-aprendizagem e suas mediações.

C

Os instrumentos de avaliação nacional.

D

O regimento escolar e suas bases filosóficas.

E

O fluxo organizacional e administrativo da escola.

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Q3693311

Q3693311 Pedagogia

O conceito de Zona de Desenvolvimento Proximal, presente na Teoria Histórico-Cultural, refere-se:

A

Ao nível de conhecimento internalizado pelo estudante de maneira linear.

B

À habilidade de realizar tarefas de maneira mecânica.

C

Ao processo de desenvolvimento biológico que determina a maturação e a aprendizagem do estudante.

D

À aprendizagem que ocorre de maneira espontânea, sem mediação docente ou de outros sujeitos mais experientes.

E

À distância entre o que o estudante realiza de maneira autônoma, ou seja, sozinho, e o que realiza com ajuda de outros sujeitos mais experientes, ou seja, com mediação.

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Q3693312

Q3693312 Pedagogia

De acordo com estudos contemporâneos, ao compreender o currículo como a união de experiências escolares, ou seja, como um conjunto de experiência pedagógica, se faz necessário:

A

Limitar o planejamento docente à listagem dos conteúdos de cada disciplina.

B

Restringir a atividade de ensino apenas aos conteúdos prescritos nos documentos oficiais.

C

Focar a ação docente em propostas que visem a memorização dos conceitos acadêmicos.

D

Levar em consideração que os saberes escolares precisam estar articulados à realidade social, cultural e histórica dos estudantes.

E

Dar prioridade aos conteúdos conceituais de cada disciplina em detrimento das demais dimensões humanas.

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Q3693313

Q3693313 Pedagogia

Analise o texto abaixo:

No contexto educacional, pesquisadores que estudam a questão curricular sinalizam que não basta definir a.............................................como junção de disciplinas ou aproximação de conteúdos, ela vai muito além: é uma atitude permeada pelo respeito ao próximo e ao mundo, uma ação que extrapola o ambiente escolar e que envolve as esferas dos saberes, ações e sentimentos.

Assinale a alternativa que completa corretamente a lacuna do texto.

A

disciplinaridade fechada

B

disciplinaridade

C

interdisciplinaridade

D

monodisciplinaridade

E

segmentação curricular

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Q3698878

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698878 Inglês

Texto associado

Text 1

Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.

Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.

Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.

With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.

This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.

Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.

source: https://en.wikipedia.org

According to text 1, decide if the following sentences are true ( T ) or false ( F ).

( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.

Choose the alternative which presents the correct sequence, from top to bottom.

A

T • T • F • T

B

T • F • F • T

C

F • T • F • F

D

F • F • T • T

E

F • F • T • F

Incorreta. Gabarito oficial da banca:

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Q3698879

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698879 Inglês

Texto associado

Text 1

Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.

Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.

Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.

With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.

This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.

Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.

source: https://en.wikipedia.org

Which alternative presents the correct words that are missing in the second paragraph of text 1.

A

far • at • also • only

B

from • of • only • also

C

distant • from • near • far

D

far • of • only • except

E

from • at • near • also

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Q3698880

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698880 Inglês

Texto associado

Text 1

Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.

Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.

Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.

With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.

This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.

Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.

source: https://en.wikipedia.org

According to text 1, about Chapecó, which of the following statements can be inferred from the text?

1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.

Choose the alternative which contains the correct sentences.

A

Only sentence 2 is correct.

B

Only sentence 4 is correct.

C

Only sentences 1 and 4 are correct.

D

Only sentences 2 and 3 are correct.

E

Only sentences 3 and 4 are correct.

Incorreta. Gabarito oficial da banca:

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Q3698881

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698881 Inglês

Texto associado

Text 1

Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.

Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.

Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.

With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.

This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.

Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.

source: https://en.wikipedia.org

The word “plant” in the following sentence:” The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.”, is closest in meaning to:

A

herb

B

factory

C

furniture

D

shrub

E

seed

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Q3698882

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698882 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the statements below and decide if they are true ( T ) or false ( F ) according to text 2.

( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.

Choose the alternative which presents the correct sequence, from top to bottom.

A

T • T • F • F

B

F • T • F • F

C

T • F • T • T

D

F • F • F • T

E

T • F • F • T

Incorreta. Gabarito oficial da banca:

Treine mais com um simulado focado no seu concurso. Criar simulado

Parabéns! Você acertou!

Está mandando bem! Treine mais em um simulado completo. Criar simulado

Q3698883

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698883 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to text 2, we can infer that the author of the passage thinks that neuromarketing:

A

only works for food and drink products.

B

is a new way of doing an old thing.

C

won’t become very popular.

D

is a frightening idea.

E

should be stopped.

Incorreta. Gabarito oficial da banca:

Veja esse conteúdo explicado passo a passo em nossos cursos. Buscar curso

Parabéns! Você acertou!

Mandou bem! Revise esse tema nos nossos cursos. Buscar curso

Q3698884

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698884 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

In the sentence They literally use this device to read the minds of their volunteers (fourth paragraph of text 2), the pronoun they refers to the:

A

researchers.

B

volunteers.

C

caps.

D

aboratories.

E

big companies.

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Q3698885

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698885 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to text 2 what was the problem with old-fashioned research?

A

The research was very slow.

B

There were never enough volunteers.

C

It cost an enormous amount of money.

D

It was that people weren’t always truthful in their responses.

E

It was about nobody understood how to complete the survey.

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Q3698886

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698886 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

The phrase capitalize on (last paragraph/text 2) in the sentence This will become standard as more companies capitalize on the technology, is closest in meaning to:

A

consider.

B

spend on.

C

update to.

D

ook forward to.

E

gain advantage from.

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Q3698887

Ano: 2025 Banca: FEPESE Órgão: Prefeitura de Chapecó - SC Prova: FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |

Q3698887 Inglês

Texto associado

Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the extract bellow from text 2.

The aim is to make their products stand out in a busy marketplace.

What do the words aim and stand out mean in this extract?

A

purpose – to attract attention

B

point – defeated

C

disregard – fit in

D

reason – are beaten

E

avoidance – noticeable

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Questões de Concurso Público Prefeitura de Chapecó - SC 2025 para Professor - Língua Estrangeira - Inglês

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