Read the extract bellow from text 2.
The aim is to make their products stand out in a busy
marketplace.
What do the words aim and stand out mean in this
extract?

Question

Text 2Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do. Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market. Read the extract bellow from text 2.
The aim is to make their products stand out in a busy
marketplace.
What do the words aim and stand out mean in this
extract? Alternativa A: purpose – to attract attention Ou Alternativa B: point – defeated  Ou Alternativa C: disregard – fit in Ou Alternativa D: reason – are beaten Ou Alternativa E: avoidance – noticeable

Qconcursos · Accepted Answer

Alternativa [A] purpose – to attract attention Alternativa correta: A – purpose – to attract attention

Tema central: Vocabulário em contexto. A questão pede o significado de aim e stand out no trecho sobre neuromarketing.

Resumo teórico: 
- aim (substantivo) costuma aparecer em estruturas como “The aim is to + verbo”, significando propósito/objetivo. Ex.: “The aim is to reduce costs.” 
- stand out (phrasal verb) significa ser notado, chamar atenção, destacar-se, especialmente “in a busy marketplace” (ambiente com muita concorrência).

Fontes de referência: Oxford Learner’s Dictionary: “aim (n.) = purpose/goal”; Cambridge Dictionary: “stand out = to be very noticeable”; Merriam-Webster: “stand out = to attract attention.”

Justificativa da alternativa A: No trecho, “The aim is to make their products stand out in a busy marketplace”, o sentido é: o objetivo é fazer os produtos chamarem atenção/destacarem-se em um mercado cheio. Assim, aim = purpose e stand out = to attract attention.

Análise das incorretas:
B - point – defeated: “point” pode significar “ponto/argumento” e raramente “objetivo”, mas “defeated” (derrotado) não corresponde a “stand out”. Incompatível com o contexto.
C - disregard – fit in: “disregard” (desconsiderar) não é “aim”; “fit in” (encaixar-se) é praticamente o oposto de “stand out”.
D - reason – are beaten: “reason” poderia lembrar “motivo”, mas “are beaten” (são derrotados) não tem relação com “destacar-se”.
E - avoidance – noticeable: “avoidance” (evitação) não é “aim”. “noticeable” é um adjetivo próximo do sentido de “stand out” (ser notado), mas a dupla fica incorreta porque o primeiro termo está errado e o segundo não corresponde à forma verbal exigida no contexto.

Estratégias para acertar:
- Observe padrões de coligação: “The aim is to + verbo” sinaliza “objetivo”.
- Use o contexto semântico: “busy marketplace” sugere visibilidade; logo “stand out” = “chamar atenção”.
- Aplique eliminação: descarte pares em que só uma das palavras faz sentido ou onde o segundo termo é antônimo (ex.: “fit in”).

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