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Q3698888 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Study the underlined words in the following paragraph from text 2.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.

They literally use this device to read the minds of their volunteers.

Choose the correct alternative about the underlined words.
Alternativas
Q3698887 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the extract bellow from text 2.

The aim is to make their products stand out in a busy marketplace.

What do the words aim and stand out mean in this extract?
Alternativas
Q3698886 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
The phrase capitalize on (last paragraph/text 2) in the sentence This will become standard as more companies capitalize on the technology, is closest in meaning to:
Alternativas
Q3698885 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to text 2 what was the problem with old-fashioned research?
Alternativas
Q3698884 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
In the sentence They literally use this device to read the minds of their volunteers (fourth paragraph of text 2), the pronoun they refers to the:
Alternativas
Q3698882 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the statements below and decide if they are true ( T ) or false ( F ) according to text 2.

( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3698881 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
The word “plant” in the following sentence:” The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.”, is closest in meaning to:
Alternativas
Q3698880 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
According to text 1, about Chapecó, which of the following statements can be inferred from the text?

1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.

Choose the alternative which contains the correct sentences.
Alternativas
Q3698879 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
Which alternative presents the correct words that are missing in the second paragraph of text 1.
Alternativas
Q3698878 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
According to text 1, decide if the following sentences are true ( T ) or false ( F ).


( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3695706 Inglês
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Which of the following best describes the voice of the clause: “the adjustments were made by the focus group review committee”?
Alternativas
Q3695705 Inglês
The audio-lingual method is based on the automatization of linguistic skills through grammatical patterns and oral practices. This method emphasizes listening and speaking, with a focus on immediate correction of errors.
Which of the following alternatives does not present an example of this method? 
Alternativas
Q3695704 Inglês
Read the following sentence:

“During the 2018 US-North Korea Summit in Singapore, President Trump had to walk on eggshells when discussing denuclearization with Kim Jong-un to avoid derailing the historic talks.”

What does the expression “walk on eggshells” mean in this context?
Alternativas
Q3695703 Inglês

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In the comic strip, what do the voices in the character's head forbid him from doing?

Alternativas
Q3695702 Inglês
Imagem associada para resolução da questão


Brass ‘White Australia’ protection badge, 1906

“In 1901, the new federal government passed an Act ending the employment of Pacific Islanders. The Immigration Restriction Act 1901 received royal assent on 23 December 1901. It was described as an Act ‘to place certain restrictions on immigration and to provide for the removal from the Commonwealth of prohibited immigrants’.”

What was the purpose of the Immigration Restriction Act of 1901 in Australia? 
Alternativas
Q3695701 Inglês
Yard sales, also known as garage sales or tag sales in some regions, are a common cultural practice in the United States. The impact of their socioeconomic status on communities is explained by which of the following?
Alternativas
Q3695700 Inglês
The British colonial expansion led to the spread of the English language across various regions globally. Today, several countries speak English due to these colonial ventures, including nations in Africa, the Caribbean, and the Pacific.

Which of the following lists includes only countries where English is spoken as a result of British colonialism? 
Alternativas
Q3695699 Inglês
Review the statements below about journalistic text genres and decide whether they are correct or not:

I. Giving a detailed analysis of the event is the function of a “headline”. II. Without including the writer’s personal views, a “news report” should stick to the facts. III. Being neutral and based purely on facts is the purpose of “opinion pieces”. IV. To critically analyze news, it is essential to understand and recognize bias. V. The opinions of the publication’s editorial team are represented by “editorials”.


Choose the option where the statements are correctly identified:
Alternativas
Q3695698 Inglês
Read the sentences below and select the alternative that contains the incorrect tag question:
Alternativas
Q3695697 Inglês
Imagem associada para resolução da questão

In the last panel of the comic strip, the word “raisin” is used. What does the word “raisin” mean in English? 
Alternativas
Respostas
4961: E
4962: A
4963: E
4964: D
4965: A
4966: E
4967: B
4968: D
4969: B
4970: A
4971: D
4972: C
4973: B
4974: D
4975: C
4976: E
4977: A
4978: B
4979: E
4980: A