Study the underlined words in the following paragraph from t...
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Ano: 2025
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FEPESE - 2025 - Prefeitura de Chapecó - SC - Professor - Língua Estrangeira - Inglês |
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Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
Study the underlined words in the following paragraph from text 2.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers.
Choose the correct alternative about the underlined words.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers.
Choose the correct alternative about the underlined words.
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Alternativa correta: E
Tema central: Classificação de pronomes em inglês. A questão avalia se você reconhece o tipo e a função de três pronomes no contexto: themselves, they e their.
Resumo teórico essencial:
- Reflexive pronouns (myself, yourself, himself, herself, itself, ourselves, yourselves, themselves): usados quando o sujeito e o objeto são a mesma pessoa/coisa. Ex.: “They hurt themselves.”
- Personal pronouns (subject/object): “they” é subject pronoun. Ex.: “They watch the ads.”
- Possessive adjectives (determiners) (my, your, his, her, its, our, their): vêm antes de substantivo, indicando posse. Ex.: “their volunteers.” Não confundir com possessive pronouns (mine, yours, his, hers, ours, theirs), que substituem o substantivo.
- Intensive pronouns têm a mesma forma dos reflexivos, mas só dão ênfase. Ex.: “They themselves decided.”
Por que a alternativa E está correta?
- themselves: é reflexive pronoun porque o grupo de voluntários (sujeito) se submete a si mesmo (objeto).
- they: é personal pronoun na função de sujeito (“eles/elas assistem”).
- their: é possessive adjective (determiner) porque modifica o substantivo “volunteers”.
Análise das alternativas incorretas:
- A – “Todos são possessive pronouns”: errado. Apenas “their” expressa posse, e mesmo assim é possessive adjective, não pronome possessivo.
- B – “Todos são demonstrative pronouns”: errado. Demonstrativos são this/that/these/those.
- C – “respectivamente: subject pronoun, possessive pronoun, indefinite pronoun”: troca todas as classificações; “themselves” não é sujeito; “they” não é possessive; “their” não é indefinido.
- D – “object pronoun, personal pronoun, intensive pronoun”: “themselves” não é objeto simples (é reflexivo); “their” não pode ser intensive; intensive teria a forma “themselves”.
Estratégias para acertar questões de pronomes:
- Substitua e pergunte a função: está antes de substantivo indicando posse? Possessive adjective. Substitui o substantivo? Possessive pronoun.
- O pronome recebe a ação do mesmo sujeito? Reflexive. Dá apenas ênfase ao sujeito? Intensive.
- Identifique se atua como sujeito do verbo (they) ou como modificador (their).
Fontes de referência: Cambridge Dictionary (entries: reflexive pronoun; possessive determiners), Oxford Learner’s Dictionaries (pronouns), Swan, M. Practical English Usage, 4th ed. (sections on pronouns).
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