Questões de Concurso Comentadas sobre inglês
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Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious.The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ................ tap into what’s going ................ in consumers’ brains, it all begins laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Study the words in bold in the following paragraph from Text 1.
“Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers.”
The words in bold are:
Based on the text, mark the statements below as TRUE (T) or FALSE (F).
( ) The history of electric cars has been fraught with flawed assumptions.
( ) Robert Anderson’s invention in the 1830s was triggered off by the launching of rechargeable batteries.
( ) The 19th century Scottish locomotive engineer is said to have quashed social resistance.
The statements are, respectively,
1.(__) O letramento crítico está focado no ensino formal de textos canônicos para que o estudante desenvolva o senso crítico com equidade.
2.(__) Silva argumenta que o ensino de inglês deve ir além das competências linguísticas, promovendo a construção de cidadãos críticos e reflexivos, capazes de atuar de forma consciente no mundo globalizado.
3.(__) A autora propõe que o ensino de leitura deve integrar a análise de discursos midiáticos, literários e cotidianos.
A sequência correta é:
Complete a lacuna acima e assinale a alternativa correta.
1.(__)O eixo Conhecimentos linguísticos consolida-se pelas práticas de uso, análise e reflexão sobre a língua, sempre de modo contextualizado, articulado e a serviço das práticas de oralidade, leitura e escrita.
2.(__)A proposição do eixo Dimensão intercultural nasce da compreensão de que as culturas, especialmente na sociedade contemporânea, estão em contínuo processo de interação e (re)construção.
3.(__)Do ponto de vista metodológico, a apresentação de situações de leitura organizadas em pré-leitura, leitura plena e pós-leitura deve ser vista como potencializadora dessas aprendizagens de modo contextualizado e significativo para os estudantes, na perspectiva de um dimensionamento das práticas e competências leitoras já existentes, especialmente em língua franca.
A sequência correta é:
1.(__) O conceito de "desestrangeirização" enfatiza o uso do inglês como ferramenta para conectar-se a contextos locais e globais, rompendo com a ideia de língua "estrangeira".
2.(__) O objetivo principal da "desestrangeirização" é reduzir o papel do inglês como língua de comunicação intercultural.
3.(__) A "desestrangeirização" é uma abordagem que propõe o ensino de inglês à comunicação funcional, para além dos contextos culturais e históricos.
A sequência correta é:
What does a Theatrical Company Manager do?
What does a Theatrical Company Manager do?
What does a Theatrical Company Manager do?
What does a Theatrical Company Manager do?
What does a Theatrical Company Manager do?
What sentence uses the CORRECT antonym for the word "lucid" as used in the sentence above?