Questões de Concurso
Sobre vocabulário | vocabulary em inglês
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Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to the Oxford Advanced learner’s Dictionary, a phrasal verb is a verb combined with an adverb or a preposition, or sometimes both, to give a new meaning.
Match the phrasal verbis in column 1 with their correct meanings in column 2, according to their use in Text 1.
Column 1 Phrasal Verbs
1. stand out
2. find out
3. pay off
4. tap(ping) into
Column 2 Meanings
( ) to discover a fact
( ) to gain access to
( ) to be very noticeable
( ) to pay in full (a debt or a creditor)
Select the option that presents the correct sequence from top to bottom.
Read the following quote and select the correct alternative.
“Life doesn't make any sense, and we all pretend it does. Comedy's job is to point out that it doesn't make sense, and that it doesn't make much difference anyway.” ― Eric Idle
The word "pretend" can be correctly translated into Portuguese as:
Marque a alternativa que traduza corretamente as palavras abaixo:
Daughter - cousin - uncle – aunt
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
New Research Sheds Light to The Persian Plateau: A Crucial Hub for Homo Sapiens Post-Africa Migration
March 31, 2024
The Persian plateau, a region that spans modern-day Iran, has been identified as a critical hub for Homo sapiens following their migration out of Africa. This pivotal role was established through the integration of genetic evidence, paleoecological models, and archaeological findings. The research, led by a team of scientists from various institutions, indicates that Homo sapiens dispersed from Africa approximately 70−60 thousand years ago (kya), but it wasn't until around 45 kya that they began to colonize all of Eurasia extensively. The interim period, which saw these early humans settle in the Persian plateau, has been a subject of considerable scientific interest.
The Genetic Evidence
Genetic studies reveal that populations within the Persian Plateau possess ancestry components closely matching those of the earliest Homo sapiens who left Africa. This suggests that the plateau acted as a significant waypoint for our species during their early Eurasian colonization attempts. The genetic markers found in the region provide a direct link to these ancient travelers, shedding light on the movements and expansions of early human populations.
Paleoecological Insights
The research further explores the environmental conditions that made the Persian plateau a suitable habitation site for early Homo sapiens. Using paleoecological models, the team reconstructed the climatic conditions of the plateau between 70 and 30 kya. The models indicate that the region could support human life throughout this period, offering a stable environment for these communities. Moreover, the plateau's ecological diversity and resources could sustain larger populations compared to other West Asian regions, making it an ideal settlement area during this epoch.
Archaeological Corroboration
Archaeological evidence from the Persian Plate supports the genetic and paleoecological findings. Sites across the region have yielded artifacts and remains dating back to the relevant period, indicating a continuous human presence. These archaeological sites, alongside the genetic and environmental data, paint a comprehensive picture of the plateau as a bustling hub for early humans.
The combination of genetic, paleoecological, and archaeological evidence positions the Persian plateau as a critical juncture in the story of human migration and settlement. This research not only highlights the importance of the region in our prehistoric past but also opens new avenues for understanding the complex journey of Homo sapiens as they spread across the globe. Further investigations into this area are likely to yield even more insights into the early chapters of human history.
https://www.thearchaeologist.org/blog/new-research-sheds-light-to-the persian-plateau-a-crucial-hub-for-homo-sapiens-post-africa-migration
Maya Angelou (1928-2014) had a broad and distinguished career both inside and outside the literary realm. She is most famous for her work as a poet, memoirist, and civil rights activist, working with Dr. Martin Luther King Jr. and Malcolm X. She also worked in entertainment as a singer, a dancer, an actor, and a director. Her poetry was inspired and informed by her life and work, and this personal connection made her poems profound and powerful. Over the course of a career spanning the 1960s to her death in 2014, she captured, provoked, inspired, and ultimately transformed American people and culture.
Internet: <poetryfoundation.org> (adapted).
About the preceding text, its linguistic features and the meanings it conveys, as well as the reading strategies that apply to it, judge the item that follow.
The sentence “She also worked in entertainment as a singer, a dancer, an actor, and a director.” could be correctly rewritten as Additionally, she worked in entertainment as an actor, a singer, a dancer, and a director.
Tom Gauld. The narrator. Internet: <theguardian.com>.
According to the previous comic strip, judge the items that follow.
The word “narrator” has a cognate in Portuguese.
Concerning the word pairs on the list, the item displaying consistent knowledge is:
Salesman: Madam, how may I help you?
Customer: I’m looking for a leather purse.
Salesman: What size do you prefer?
Customer: Medium.
Salesman: What about the brand?
Customer: Maybe an Italian one in red.
Salesman: It won’t be a problem. The section on the left has new famous Italian arrivals but I’m not sure we have all of them in red.
Customer: The variety there seems far less. Anyway I will see the second, fourth and sixth red Italian ones on the first row to start with.
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