THE NEW ‘OS’ WARS: WINNERS AND LOSERS

By: Tim Bajarin (10.29.2010)

The new OS war will be between operating systems that can work on all types of digital screens.

For decades, when people talked about OS wars, they were mostly referring to the Windows vs. Mac battle. These two operating systems have dominated the PC landscape with Windows owning about 90 percent of the market. This OS war has been great for the PC industry, because as Apple continues to innovate on its OS platform, it forces Microsoft to innovate as well, and in turn, consumers constantly receive new and more powerful OS platforms for their PCs.

Now there is a another OS war developing around smartphones, and if you think the PC OS wars were nasty, just wait for this OS war to heat up. We've already seen charged rhetoric from Apple CEO Steve Jobs over the iPhone, Andy Rubin at Google defending Android against the competition, and RIM's CEO Jim Balsillie ranting about Jobs and company during the iPhone antenna dilemma. All of these folks realize that the stakes are very high and that they need to do whatever is necessary to keep the market looking at them and pushing their platforms forward. To put these OS stakes into perspective, market researchers say that 1.2 billion cell phones will be sold worldwide this year. And while smartphones represent only 22 percent of the cell phone market for 2010, they will make up 60 percent of the market in the U.S. by 2012 and 65 percent of all cell phones sold worldwide will be smartphones by 2015. That means that by 2015 we could see as many as 750 million smartphones sold around the world, which is a massive market and will create amazing market opportunities.

Source: http://www.pcmag.com/article2/0,2817,2371776,00.asp, accessed on November 4, 2010. 

GOOGLE TV: BOOM OR BUST

By: Tim Bajarin (10.18.2010)

The industry has been trying to bring IPTV to your TV since 1997. What makes Google and its partners think they'll be successful?

I have a question for you. Do you want to view the Internet on your TV? With all of the activity in IPTV these days, this is one of the key questions that is at the heart of whether IPTV eventually succeeds or fails. Since TVs were invented, we have been trained to sit in front of them and consume not interact with them. And only recently have we had to multitask with our TV. Even though we've had picture in picture for years, it took news scrolls at the bottom of our TV screens to train our brains. So, how will consumers integrate the new and even more complex IPTV features into their TV viewing experience?

One of the traits of consumers that has emboldened the IPTV crowd to push forward is the fact that many people sit on their couch and use their laptops or tablets while watching TV. They reason that if they multi-task in this fashion, they may be willing do it on the bigger screen. While I accept the fact that people may want Internet content, such as movies, TV shows, YouTube, etc. on their TV screens, it is quite a leap to assume that people also want to read their newspapers and magazines or view Web sites on a big-screen TV.

Source: http://www.pcmag.com/article2/0,2817,2370894,00.asp, accessed on November 4, 2010.

GOOGLE TV: BOOM OR BUST

By: Tim Bajarin (10.18.2010)

The industry has been trying to bring IPTV to your TV since 1997. What makes Google and its partners think they'll be successful?

I have a question for you. Do you want to view the Internet on your TV? With all of the activity in IPTV these days, this is one of the key questions that is at the heart of whether IPTV eventually succeeds or fails. Since TVs were invented, we have been trained to sit in front of them and consume not interact with them. And only recently have we had to multitask with our TV. Even though we've had picture in picture for years, it took news scrolls at the bottom of our TV screens to train our brains. So, how will consumers integrate the new and even more complex IPTV features into their TV viewing experience?

One of the traits of consumers that has emboldened the IPTV crowd to push forward is the fact that many people sit on their couch and use their laptops or tablets while watching TV. They reason that if they multi-task in this fashion, they may be willing do it on the bigger screen. While I accept the fact that people may want Internet content, such as movies, TV shows, YouTube, etc. on their TV screens, it is quite a leap to assume that people also want to read their newspapers and magazines or view Web sites on a big-screen TV.

Source: http://www.pcmag.com/article2/0,2817,2370894,00.asp, accessed on November 4, 2010.

PRISONS AND MOBILE PHONES

Bricking the intruders

If mobile phones can’t be kept out of prisons, can they be made useless?

Oct 14th 2010 | RAIFORD, FLORIDA AND PARCHMAN, MISSISSIPPI

THE striking thing about mobile phones in American prisons is not that they exist—though they do, in great numbers—but the ingenuity used to get and keep them. There are the usual entry methods: from visitors, corrupt guards or in packages hurled over the fence. But phones often take more exotic paths. In South Carolina a potato gun was used to fire phones over prison walls from a distance of a third of a mile. In Mississippi a suspiciously heavy and bounceless basketball in the recreation yard was found to contain 19 phones and chargers. (…)

Available on http://www.economist.com/node/17257847?story_id=17257847, accessed on November 4, 2010

PRISONS AND MOBILE PHONES

Bricking the intruders

If mobile phones can’t be kept out of prisons, can they be made useless?

Oct 14th 2010 | RAIFORD, FLORIDA AND PARCHMAN, MISSISSIPPI

THE striking thing about mobile phones in American prisons is not that they exist—though they do, in great numbers—but the ingenuity used to get and keep them. There are the usual entry methods: from visitors, corrupt guards or in packages hurled over the fence. But phones often take more exotic paths. In South Carolina a potato gun was used to fire phones over prison walls from a distance of a third of a mile. In Mississippi a suspiciously heavy and bounceless basketball in the recreation yard was found to contain 19 phones and chargers. (…)

Available on http://www.economist.com/node/17257847?story_id=17257847, accessed on November 4, 2010

Text 3 

The gorilla joke

A gorilla went into a bar and ordered a whisky. The barman thought that it was unusual to see a gorilla in a bar drinking whisky and, thinking that gorillas must be stupid, he thought he would try to take advantage of the situation and overcharge him. He served the gorilla the whisky and said, 'That'll be fifty dollars please'. The gorilla immediately took out his wallet and paid the barman, who was very happy. The gorilla drank his whisky quietly and then ordered another. The barman served him and charged him another fifty dollars. As the gorilla was drinking his whisky, the barman got curious and decided to find out why the gorilla was in the bar. So, to strike up a conversation, he said, 'It's funny, we don't get many gorillas in here'.

'I'm not surprised with the price of your whisky.' the gorilla replied.

Disponível em:

<http://teachingenglish.org.uk/sites/teacheng/files/joke.pfd>

Acessado em 6 de novembro de 2010. 

Answer the follow question based on Text 3. 

Text2

 Emergency Oceans Rescue Plan

 Our oceans give us life – they provide us with oxygen and food, and they contain over 80% of all life on Earth. In exchange, we plunder them of fish, choke them with pollution and heat them with climate change. As a result of industrial fishing in the last 60 years, 90% of the oceans’ large predatory fish, such as tuna, swordfish, marlin and sharks, have been taken from our oceans. We are only beginning to understand the full extent of the impacts our actions have. As climate change causes sea ice in our polar oceans to melt and air pollution increases the acidity of our oceans, the degradation of our oceans is gathering pace.

However, our ocean crisis can - and must - be reversed by setting aside areas of oceans as marine reserves, areas offlimits to fishing and other industrial activities, like wildlife parks at sea. In 2006, Greenpeace presented a bold vision for the world community - a proposal for a global network of marine reserves covering 40% of the oceans. Since then, world leaders have failed to make significant progress, despite international commitments under the World Summit on Sustainable Development (WSSD) and the Convention on Biological Diversity (CBD), to create this network by 2012. The condition of our oceans has continued to worsen; today less than 1% of them are protected as marine reserves.

Adaptado de: http://www.greenpeace.org/international/PageFiles/163940/Emerge ncy%20Oceans%20Rescue%20Plan%20- 20Executive%20Summary .pdf> Acessado em 7 de novembro de2010

Answer the follow question based on Text 2. 

Text2

 Emergency Oceans Rescue Plan

 Our oceans give us life – they provide us with oxygen and food, and they contain over 80% of all life on Earth. In exchange, we plunder them of fish, choke them with pollution and heat them with climate change. As a result of industrial fishing in the last 60 years, 90% of the oceans’ large predatory fish, such as tuna, swordfish, marlin and sharks, have been taken from our oceans. We are only beginning to understand the full extent of the impacts our actions have. As climate change causes sea ice in our polar oceans to melt and air pollution increases the acidity of our oceans, the degradation of our oceans is gathering pace.

However, our ocean crisis can - and must - be reversed by setting aside areas of oceans as marine reserves, areas offlimits to fishing and other industrial activities, like wildlife parks at sea. In 2006, Greenpeace presented a bold vision for the world community - a proposal for a global network of marine reserves covering 40% of the oceans. Since then, world leaders have failed to make significant progress, despite international commitments under the World Summit on Sustainable Development (WSSD) and the Convention on Biological Diversity (CBD), to create this network by 2012. The condition of our oceans has continued to worsen; today less than 1% of them are protected as marine reserves.

Adaptado de: http://www.greenpeace.org/international/PageFiles/163940/Emerge ncy%20Oceans%20Rescue%20Plan%20- 20Executive%20Summary .pdf> Acessado em 7 de novembro de2010

Answer the follow question based on Text 2. 

Text2

 Emergency Oceans Rescue Plan

 Our oceans give us life – they provide us with oxygen and food, and they contain over 80% of all life on Earth. In exchange, we plunder them of fish, choke them with pollution and heat them with climate change. As a result of industrial fishing in the last 60 years, 90% of the oceans’ large predatory fish, such as tuna, swordfish, marlin and sharks, have been taken from our oceans. We are only beginning to understand the full extent of the impacts our actions have. As climate change causes sea ice in our polar oceans to melt and air pollution increases the acidity of our oceans, the degradation of our oceans is gathering pace.

However, our ocean crisis can - and must - be reversed by setting aside areas of oceans as marine reserves, areas offlimits to fishing and other industrial activities, like wildlife parks at sea. In 2006, Greenpeace presented a bold vision for the world community - a proposal for a global network of marine reserves covering 40% of the oceans. Since then, world leaders have failed to make significant progress, despite international commitments under the World Summit on Sustainable Development (WSSD) and the Convention on Biological Diversity (CBD), to create this network by 2012. The condition of our oceans has continued to worsen; today less than 1% of them are protected as marine reserves.

Adaptado de: http://www.greenpeace.org/international/PageFiles/163940/Emerge ncy%20Oceans%20Rescue%20Plan%20- 20Executive%20Summary .pdf> Acessado em 7 de novembro de2010

Answer the follow question based on Text 2. 

Text 1 

 Toms Shoes make it a Christmas to

remember in Argentina

The ethical fashion brand, founded four years ago by L.A entrepreneur, Blake Mycoskie, 34 has just given away its millionth pair of shoes in a bid to make a difference to the lives of poverty stricken children around the world.

Toms Shoes is based on a simple philosophy, for every pair of shoes it sells on the high street, it gives away a pair to a child in need.

‘When I arrived in Buenos Aires four years ago, I was shocked by the level of poverty I saw and the number of children running around barefoot. I wanted to do something to help,” says Blake. “Four years on we sell our shoes all over America and Europe and distribute free shoes to kids everywhere from South America and Haiti to Ethiopia. Coming back to Argentina was really special.’ Argentina may conjure up romantic images of tango clubs and polo matches but over a quarter of the population live in poverty here with a shocking one in ten surviving on less than a dollar a day.

Typically a child might share one pair of shoes with several siblings meaning their tiny feet are usually calloused and rough by the tender age of five or their toes twisted and bent from wearing ill-fitting shoes.

Toms Shoes has now become something of a movement rather than a business and with a host of designers on board the brand has acquired an array of celebrity fans from Demi Moore to Keira Knightly. Even Bill Clinton has a pair.

Adaptado de:

http://www.marieclaire.co.uk/news/lifestyle/504822/toms-shoesmake-it-a-christmas-to-remember-in-argentina.html (7/11/2010)

Answer the follow question based on Text 1. 

Text 1 

 Toms Shoes make it a Christmas to

remember in Argentina

The ethical fashion brand, founded four years ago by L.A entrepreneur, Blake Mycoskie, 34 has just given away its millionth pair of shoes in a bid to make a difference to the lives of poverty stricken children around the world.

Toms Shoes is based on a simple philosophy, for every pair of shoes it sells on the high street, it gives away a pair to a child in need.

‘When I arrived in Buenos Aires four years ago, I was shocked by the level of poverty I saw and the number of children running around barefoot. I wanted to do something to help,” says Blake. “Four years on we sell our shoes all over America and Europe and distribute free shoes to kids everywhere from South America and Haiti to Ethiopia. Coming back to Argentina was really special.’ Argentina may conjure up romantic images of tango clubs and polo matches but over a quarter of the population live in poverty here with a shocking one in ten surviving on less than a dollar a day.

Typically a child might share one pair of shoes with several siblings meaning their tiny feet are usually calloused and rough by the tender age of five or their toes twisted and bent from wearing ill-fitting shoes.

Toms Shoes has now become something of a movement rather than a business and with a host of designers on board the brand has acquired an array of celebrity fans from Demi Moore to Keira Knightly. Even Bill Clinton has a pair.

Adaptado de:

http://www.marieclaire.co.uk/news/lifestyle/504822/toms-shoesmake-it-a-christmas-to-remember-in-argentina.html (7/11/2010)

Answer the follow question based on Text 1. 

Text 1 

 Toms Shoes make it a Christmas to

remember in Argentina

The ethical fashion brand, founded four years ago by L.A entrepreneur, Blake Mycoskie, 34 has just given away its millionth pair of shoes in a bid to make a difference to the lives of poverty stricken children around the world.

Toms Shoes is based on a simple philosophy, for every pair of shoes it sells on the high street, it gives away a pair to a child in need.

‘When I arrived in Buenos Aires four years ago, I was shocked by the level of poverty I saw and the number of children running around barefoot. I wanted to do something to help,” says Blake. “Four years on we sell our shoes all over America and Europe and distribute free shoes to kids everywhere from South America and Haiti to Ethiopia. Coming back to Argentina was really special.’ Argentina may conjure up romantic images of tango clubs and polo matches but over a quarter of the population live in poverty here with a shocking one in ten surviving on less than a dollar a day.

Typically a child might share one pair of shoes with several siblings meaning their tiny feet are usually calloused and rough by the tender age of five or their toes twisted and bent from wearing ill-fitting shoes.

Toms Shoes has now become something of a movement rather than a business and with a host of designers on board the brand has acquired an array of celebrity fans from Demi Moore to Keira Knightly. Even Bill Clinton has a pair.

Adaptado de:

http://www.marieclaire.co.uk/news/lifestyle/504822/toms-shoesmake-it-a-christmas-to-remember-in-argentina.html (7/11/2010)

Answer the follow question based on Text 1. 

TEXTO:

DAVIS, Jim. Disponível em: <http://www.arcamax.com/newspics/10/1031/103101.gif>  Acesso em: 10 jan. 2010.