Green is the hot topic these days, and the concept
     is having an impact on the way people think about
     datacenters. Companies around the world are
     announcing ways to save energy and reduce costs by
5   buying new hardware and services. Yet, there is little
     guidance on how you can take action to control energy
     costs. In the past, electricity has been treated as an
     overhead expense, like the cost of space. But with rising
     power costs and issues regarding reliability, supply, and
10  capacity, electricity requires its own specific strategy.
          Projects regarding performance optimization and
     cost reduction are a part of everyday best practices in
     nearly every area of business. So why not treat energy
     cost in the same way?
15      As Information Technologies (IT) pros, many of us
     make decisions about the configuration and setup of
     servers, the specifications on the equipment our
     organizations purchase, and the requirements for
     datacenter upgrades and construction. We even provide
20  early design input during application development. When
     it comes to these projects, we obviously have a golden
     opportunity to be green and influence the energy
     efficiency of any datacenter.
          The first part of any strategy is to know your current
25  energy usage. You need to know where your energy is
     used and by what specific equipment, as well as what
     usage is efficient and what is wasteful in the datacenter.
     Unfortunately, it's rare to find power-consumption
     metering in place that can break down usage to a level
30  where people can see the results of their actions. Most
     organizations typically only see a monthly power bill
     that rolls up consumption into an overall bottom line.
     This offers little incentive for saving energy since
     individuals never see the impact of their decisions, and
35  there is no way for them to prove that their changes
     have actually saved energy.
          One of the first issues people confront when
     considering a green datacenter initiative is whether they
     have executive support. For the purpose of the article, I
40  am going to assume the answer is "not yet." Executive
     support requires a serious commitment that provides
     resources and budget for your initiative. And while there
     is a lot of talk about green datacenters, the reality is
     that there is still often a lack of serious support at the
45  executive level. If you did already have such executive
     support, you would probably be running a green
     datacenter right now.
          Still, even assuming you are not getting the support
     you need, there is a great deal you can do to push your
50  green datacenter initiative forward. So how do you
     determine effective actions to take in achieving your
     goals? Fortunately, energy efficiency is not a new
     concept and there is a lot that IT pros can learn from
     other industries. [.]
55      Anyway, for whichever direction you choose,
     planning an energy efficiency program for your datacenter
     will require collaboration across groups in IT. Until
     recently, the typical approach to planning IT solutions
     has been to ignore power costs early on during the design
60  phase, focusing on the hardware and software being
     purchased, along with the labor and hosting costs of
     the solution. When power is buried in the overhead cost
     of running solutions in a datacenter, energy efficiency
     is a low priority. Exposing the actual power being
65  consumed by solutions is the first critical step in changing
     the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Good Stuff? - A Consumption Manifesto:
The Top Ten Principles of Good Consumption
Consumption is one of life's great pleasures. Buying
things we desire, traveling to beautiful places, eating
delectable food: icing on the cake of life. But too often the
effects of our blissful consumption make for a sad story.
Giant cars exhaling dangerous exhaust, hog farms pumping
out harmful pollutants, toxic trash pestering poor
neighborhoods - none of this if there weren't something
to sell.
But there's no need to trade pleasure for guilt. With
thoughtfulness and commitment, consumption can be a force
for good. Through buying what we need, produced the way
we want, we can create the world we'd like to live in.
To that end and for the future, a Consumption Manifesto:
Principle One. Reduce, Reuse, Recycle. This brilliant triad
says it all. Reduce: Avoid buying what you don't need-
and when you do get that dishwasher/lawnmower/toilet,
spend the money up front for an efficient model. Re-use:
Buy used stuff, and wring the last drop of usefulness out of
most everything you own. Recycle: Do it, but know that
it's the last and least effective leg of the triad. (Ultimately,
recycling simply results in the manufacture of more things.)
Principle Two. Stay close to home. Work close to home
to shorten your commute; eat food grown nearby; support
local businesses; join local organizations. All of these will
improve the look, shape, smell, and feel of your community.
Principle Three. Internal combustion engines are polluting,
and their use should be minimized. Period.
Principle Four. Watch what you eat. Whenever possible,
avoid food grown with pesticides, in feedlots, or by
agribusiness. It's an easy way to use your dollars to vote
against the spread of toxins in our bodies, land, and water.
Principle Five. Private industries have very little incentive
to improve their environmental practices. Our consumption
choices must encourage and support good behavior; our
political choices must support government regulation.
Principle Six. Support thoughtful innovations in
manufacturing and production. Hint: Drilling for oil is no
longer an innovation.
Principle Seven. Prioritize. Think hardest when buying
large objects; don't drive yourself mad fretting over the small
ones. It's easy to be distracted by the paper bag puzzle,
but an energy-sucking refrigerator is much more worthy of
your attention. (Small electronics are an exception.)
Principle Eight. Vote. Political engagement enables the
spread of environmentally conscious policies. Without
public action, thoughtful individuals are swimming
upstream.
Principle Nine. Don't feel guilty. It only makes you sad.
Principle Ten. Enjoy what you have-the things that are
yours alone, and the things that belong to none of us. Both
are nice, but the latter are precious. Those things that we
cannot manufacture and should never own-water, air, birds,
trees-are the foundation of life's pleasures. Without them,
we're nothing. With us, there may be nothing left. It's our
choice.
Umbra Fisk, Grist Magazine.
Slightly adapted from: http://www.worldwatch.org/node/1470
Access on June 1, 2007.