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By Brian X. Chen, August 28, 2008
Just as small, fast-moving mammals replaced lumbering
dinosaurs, pocketable gadgets are evolving to fill niches that
larger, deskbound computers can't reach. But as they shrink,
these gadgets are faced with problems mammals face, too,
such as efficiently dissipating heat.
The recent example of Apple's first-generation iPod nanos
causing fires in Japan raises the question of whether
increasingly innovative product designs are impinging on
safety. The nano incident illustrates how risk can increase as
devices decrease in size, says Roger Kay, an analyst at
EndpointTechnologies.
"As [gadgets] get smaller, the tradeoffs become more difficult,
the balance becomes more critical and there's less room for
error," Kay said. "I'm not surprised it's happening to the nano
because that's the small one. You're asking it to do a lot in a
very, very small package and that's pushing the envelope.”
There's no question that industrial designers' jobs have
become much more difficult as the industry demands ever
more powerful and smaller gadgets. With paper-thin
subnotebooks, ultrasmall MP3 players, and pinkie finger-
sized Bluetooth headsets becoming increasingly popular, it's
questionable where exactly designers draw the line between
innovation and safety.



Choose the correct sequence to complete the following paragraph.
Alvin Toffler, ___ I met only once, is arriving tomorrow. His most famous book, ___ contains interesting ideas, is called Future Shock. Mr. Toffler warns us against the consequences of technology, ___ may destroy us if we do not take the necessary precautions.
Meet the new neighbours

TEXT I
Beware the power of the blog
Companies may not like blogs, but if they ignore them
they may be inviting some PR disasters
The number of blogs on the internet is doubling every five
months, according to blog-tracking site Technorati. The total is
now around 20 million, with around 1.3 million posts made each
day. Most are no more interesting than overhearing another
person's telephone call, but there are exceptions that can have a
remarkable impact.
(from http://www.computing.co.uk/itweek/comment/ 2145491/beware-power-blog, retrieved on September 24th, 2008)








