Questões de Concurso Sobre interpretação de texto | reading comprehension em inglês

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Q3698885 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to text 2 what was the problem with old-fashioned research?
Alternativas
Q3698884 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
In the sentence They literally use this device to read the minds of their volunteers (fourth paragraph of text 2), the pronoun they refers to the:
Alternativas
Q3698882 Inglês
Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the statements below and decide if they are true ( T ) or false ( F ) according to text 2.

( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3698880 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
According to text 1, about Chapecó, which of the following statements can be inferred from the text?

1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.

Choose the alternative which contains the correct sentences.
Alternativas
Q3698878 Inglês
Text 1


Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.


Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.


Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.


With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.


This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.


Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.


source: https://en.wikipedia.org
According to text 1, decide if the following sentences are true ( T ) or false ( F ).


( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas
Q3695704 Inglês
Read the following sentence:

“During the 2018 US-North Korea Summit in Singapore, President Trump had to walk on eggshells when discussing denuclearization with Kim Jong-un to avoid derailing the historic talks.”

What does the expression “walk on eggshells” mean in this context?
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Q3695703 Inglês

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In the comic strip, what do the voices in the character's head forbid him from doing?

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Q3695702 Inglês
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Brass ‘White Australia’ protection badge, 1906

“In 1901, the new federal government passed an Act ending the employment of Pacific Islanders. The Immigration Restriction Act 1901 received royal assent on 23 December 1901. It was described as an Act ‘to place certain restrictions on immigration and to provide for the removal from the Commonwealth of prohibited immigrants’.”

What was the purpose of the Immigration Restriction Act of 1901 in Australia? 
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Q3695701 Inglês
Yard sales, also known as garage sales or tag sales in some regions, are a common cultural practice in the United States. The impact of their socioeconomic status on communities is explained by which of the following?
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Q3695700 Inglês
The British colonial expansion led to the spread of the English language across various regions globally. Today, several countries speak English due to these colonial ventures, including nations in Africa, the Caribbean, and the Pacific.

Which of the following lists includes only countries where English is spoken as a result of British colonialism? 
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Q3695699 Inglês
Review the statements below about journalistic text genres and decide whether they are correct or not:

I. Giving a detailed analysis of the event is the function of a “headline”. II. Without including the writer’s personal views, a “news report” should stick to the facts. III. Being neutral and based purely on facts is the purpose of “opinion pieces”. IV. To critically analyze news, it is essential to understand and recognize bias. V. The opinions of the publication’s editorial team are represented by “editorials”.


Choose the option where the statements are correctly identified:
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Q3695696 Inglês
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In the comic, the character accuses Jason of taping “kick me” signs to the back of every shirt. What gives him away? 
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Q3695690 Inglês
Read the following dialogue.
Mark: Did you hear what happened to Tom?
Lisa: No, what’s going on?
Mark: Well, he tried to sabotage Sarah’s project to make her look bad, but the boss found out he was
the one behind it. Now he’s the one in trouble.
Lisa: Wow, that’s crazy! I guess he got hoist with his own petard.


What is the meaning of the idiomatic expression “to be hoist with one's own petard”?
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Q3695688 Inglês
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What is the reason behind Snoopy’s response, “You go now, and I’ll go five years from now!” in the comic strip? 
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Q3695687 Inglês
Read the excerpt to answer the question.

“We die to each other daily. What we know of other people is only our memory of the moments during which we knew them. And they have changed since then. To pretend that they and we are the same is a useful and convenient social convention which must sometimes be broken. We must also remember that at every meeting we are meeting a stranger.”

― T.S. Eliot, The Cocktail Party

It is incorrect what is stated in: 
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Q3695686 Inglês
“Eldorado



Gaily bedight,
A gallant knight,
In sunshine and in shadow,
Had journeyed long,
Singing a song,
In search of Eldorado.


But he grew old—
This knight so bold—
And o’er his heart a shadow—
Fell as he found
No spot of ground
That looked like Eldorado.


And, as his strength
Failed him at length,
He met a pilgrim shadow—
‘Shadow,’ said he,
‘Where can it be—
This land of Eldorado?’


‘Over the Mountains
Of the Moon,
Down the Valley of the Shadow,
Ride, boldly ride,’
The shade replied,—
‘If you seek for Eldorado!”


― Edgar Allen Poe, The Complete Stories and Poems
What is the most likely symbolism of Eldorado in the poem? 
Alternativas
Q3695685 Inglês
“Eldorado



Gaily bedight,
A gallant knight,
In sunshine and in shadow,
Had journeyed long,
Singing a song,
In search of Eldorado.


But he grew old—
This knight so bold—
And o’er his heart a shadow—
Fell as he found
No spot of ground
That looked like Eldorado.


And, as his strength
Failed him at length,
He met a pilgrim shadow—
‘Shadow,’ said he,
‘Where can it be—
This land of Eldorado?’


‘Over the Mountains
Of the Moon,
Down the Valley of the Shadow,
Ride, boldly ride,’
The shade replied,—
‘If you seek for Eldorado!”


― Edgar Allen Poe, The Complete Stories and Poems
In the third stanza of the poem Eldorado, to whom does the word “he” refer in the lines “‘Shadow,’ said he, ‘Where can it be— This land of Eldorado’?” 
Alternativas
Q3695682 Inglês
“Eldorado



Gaily bedight,
A gallant knight,
In sunshine and in shadow,
Had journeyed long,
Singing a song,
In search of Eldorado.


But he grew old—
This knight so bold—
And o’er his heart a shadow—
Fell as he found
No spot of ground
That looked like Eldorado.


And, as his strength
Failed him at length,
He met a pilgrim shadow—
‘Shadow,’ said he,
‘Where can it be—
This land of Eldorado?’


‘Over the Mountains
Of the Moon,
Down the Valley of the Shadow,
Ride, boldly ride,’
The shade replied,—
‘If you seek for Eldorado!”


― Edgar Allen Poe, The Complete Stories and Poems
What does the expression “o’er” stand for in the line “And o'er his heart a shadow”? 
Alternativas
Q3694497 Inglês
Read the excerpt below and answer the question that follows.

“Reflective practice is often praised as a cornerstone of teacher development, ___ it may also generate discomfort, since it forces educators to question long-held beliefs about their professional identity.”

Which conjunction best completes the sentence, preserving the intended meaning of contrast and concession within an academic register?
Alternativas
Q3694496 Inglês
Read the text 2 and answer question


Text 2


The concept of World Englishes highlights the diversification of English into different and locally grounded varieties. Rather than being seen as mere deviations from a single “standard,” forms such as Indian English or Nigerian English show how English adapts to sociolinguistic contexts shaped by multilingualism and postcolonial histories. These localized varieties differ in vocabulary, pronunciation, pragmatics, and even grammar, yet remain systematic and rule-governed. Recognizing this reality questions the idea of a single, uniform English and reframes the language as having multiple centers of influence. For teaching, this means that instead of promoting only one model, English education should engage critically with linguistic diversity and with the social and cultural values attached to different varieties.


Source: Kachru, Braj B., Kachru, Yamuna, Nelson, Cecil L. The Handbook of World Englishes. Australia: Blackwell Publishin. 2006. (Adapted)
Pedagogically, the recognition of English as pluricentric entails that:
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Respostas
1301: D
1302: A
1303: E
1304: D
1305: A
1306: B
1307: D
1308: C
1309: E
1310: A
1311: B
1312: E
1313: E
1314: E
1315: A
1316: C
1317: C
1318: D
1319: A
1320: B