Questões Militares Comentadas sobre inglês

Foram encontradas 3.288 questões

Q677600 Inglês
      Ben & Jerry's asked his customers to invent their new varieties of ice cream flavors – the submitters of the best flavors were given a trip to the Dominican Republic to see a sustainable fair trade cocoa farm. LG similarly used crowdsourcing to develop a new mobile phone, for a reward of $20,000. 
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Q677599 Inglês

"If we lived on a planet where nothing ever changed, there would be little to do. There would be nothing to figure out. There would be no impetus for science. And if we lived in an unpredictable world, where things changed in random or very complex ways, we would not be able to figure things out. ___________________________. If I throw a stick up in the air, it always falls down. If the sun sets in the west, it always rises again the next morning in the east. And so it becomes possible to figure things out. We can do science, and with it we can improve our lives."

Carl Sagan, http://todayinsci.com/S/Sagan_Carl/SaganCarl-Quotations.htm Acessado em 14 de Abril de 2015. 

PARA A QUESTÃO, ESCOLHA A ORAÇÃO QUE COMPLETA A LACUNA DO TEXTO ABAIXO MANTENDO O SENTIDO DO PARÁGRAFO COMO UM TODO.
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Q677592 Inglês

                                                         Text 2

                                       MATERIALS OF IMPORTANCE

                                     Carbonated Beverages Containers

      One common item that presents some interesting material property requirements is the container for carbonated beverages. The material used for this application must satisfy the following constraints: provide a barrier to the passage of carbon dioxide, which is under pressure in the container; be nontoxic, unreactive with the beverage, and, preferably be recyclable; be relatively strong, and capable of surviving a drop from a height of several feet when containing the beverage; be inexpensive and the cost to fabricate the final shape should be relatively low; if optically transparent, retain its optical clarity; and capable of being produced having different colors and/or able to be adorned with decorative labels. All three of the basic material types—metal (aluminum), ceramic (glass), and polymer (polyester plastic)—are used for carbonated beverage containers.

      All of these materials are nontoxic and unreactive with beverages. In addition, each material has its pros and cons. For example, the aluminum alloy is relatively strong (but easily dented), is a very good barrier to the diffusion of carbon dioxide, is easily recycled, beverages are cooled rapidly, and labels may be painted onto its surface. On the other hand, the cans are optically opaque, and relatively expensive to produce. Glass is impervious to the passage of carbon dioxide, is a relatively inexpensive material, may be recycled, but it cracks and fractures easily, and glass bottles are relatively heavy. Whereas the plastic is relatively strong, may be made optically transparent, is inexpensive and lightweight, and is recyclable, it is not as impervious to the passage of carbon dioxide as the aluminum and glass. For example, you may have noticed that beverages in aluminum and glass containers retain their carbonization (i.e., “fizz”) for several years, whereas those in two-liter plastic bottles “go flat” within a few months.

Disponível em https://onedrive.live.com/view.aspx?resid=FA116F188700E8B6!608&ithint=file%2cpdf&app=WordPdf&authkey=!AcrrQAFlJ83JGjU Acesso em 15 Abr 2015.

PARA A QUESTÃO, ESCOLHA A ALTERNATIVA CORRETA DE ACORDO COM O TEXTO 2 A SEGUIR.
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Q677589 Inglês

Water: Unclogging the finance



    How to improve water systems is one challenge; financing them is another. Public authorities in most countries play the main role in implementing and funding water infrastructure, but it is a model that is under increasing pressure, with government budgets and banks still prudent about issuing credit.    

     There is no generic funding model that can be applied to every need; the sheer diversity of water infrastructures and sources of financing to be identified, scanned and tapped in line with particular investment types and needs.

     There may be small-scale projects initiated by local entrepreneurs, or large infrastructures that serve multiple, such as energy and heavy manufacturing. Some investments may involve green ecosystems to supply, store or filter water.

     Not only will these infrastructures have different financing needs, but will access funds in different ways, for instance through capital markets, loans, funds, public expenditures, etc.

     Take large dams and large reservoirs. These are costly, long-term affairs. The Three Gorges Dam project in China, for instance, could cost over US$22 billion, according to government, including construction, relocation of residents and financing costs.

     Moreover, cost recovery is not expected to occur for 10 years after full operation starts. Such major projects tend to be financed major development banks such as the Asian Development Bank and World Bank, and institutional investors such as pension funds. The sources for long-term financing are expanding, with the emergence of sovereign funds and philanthropists,  of new groups like the Chinese-led Asian Infrastructure Investment Bank,  opened in March 2015.

     But before leaping into major  such as dams, policymakers must answer several questions. Will the construction lock them in and still be valuable in 25, 50 or 100 years’ time? After all, there are several cases of investments that have fallen into disuse or underuse, such as a desalination  in Sydney that was built during a severe but temporary drought, and dams in France’s Loire Valley that are now being decommissioned at some cost. Had a more forwardprobing “value options” approach been used in planning them, they _________ in the first place. ( . . . )


Disponível em http://www.oecdobserver.org/news/fullstory.php/aid/4825/ Water:_Unclogging_the_finance.html#sthash.kRhyDJ1.dpuf Acesso em 16 Abr 2015.



PARA A QUESTÃO, ESCOLHA A ALTERNATIVA QUE COMPLETA O TEXTO 1 CORRETAMENTE.

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Q677586 Inglês

Water: Unclogging the finance



    How to improve water systems is one challenge; financing them is another. Public authorities in most countries play the main role in implementing and funding water infrastructure, but it is a model that is under increasing pressure, with government budgets  and banks still prudent about issuing credit.    

     There is no generic funding model that can be applied to every need; the sheer diversity of water infrastructures and sources of financing to be identified, scanned and tapped in line with particular investment types and needs.

     There may be small-scale projects initiated by local entrepreneurs, or large infrastructures that serve multiple, such as energy and heavy manufacturing. Some investments may involve green ecosystems to supply, store or filter water.

     Not only will these infrastructures have different financing needs, but will access funds in different ways, for instance through capital markets, loans, funds, public expenditures, etc.

     Take large dams and large reservoirs. These are costly, long-term affairs. The Three Gorges Dam project in China, for instance, could cost over US$22 billion, according to government, including construction, relocation of residents and financing costs.

     Moreover, cost recovery is not expected to occur for 10 years after full operation starts. Such major projects tend to be financed  major development banks such as the Asian Development Bank and World Bank, and institutional investors such as pension funds. The sources for long-term financing are expanding, with the emergence of sovereign funds and philanthropists,  of new groups like the Chinese-led Asian Infrastructure Investment Bank, ________ opened in March 2015.

     But before leaping into major  such as dams, policymakers must answer several questions. Will the construction lock them in and still be valuable in 25, 50 or 100 years’ time? After all, there are several cases of investments that have fallen into disuse or underuse, such as a desalination  in Sydney that was built during a severe but temporary drought, and dams in France’s Loire Valley that are now being decommissioned at some cost. Had a more forwardprobing “value options” approach been used in planning them, they  in the first place. ( . . . )


Disponível em http://www.oecdobserver.org/news/fullstory.php/aid/4825/ Water:_Unclogging_the_finance.html#sthash.kRhyDJ1.dpuf Acesso em 16 Abr 2015.



PARA A QUESTÃO, ESCOLHA A ALTERNATIVA QUE COMPLETA O TEXTO 1 CORRETAMENTE.

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Q677584 Inglês

Water: Unclogging the finance



    How to improve water systems is one challenge; financing them is another. Public authorities in most countries play the main role in implementing and funding water infrastructure, but it is a model that is under increasing pressure, with government budgets  and banks still prudent about issuing credit.    

     There is no generic funding model that can be applied to every need; the sheer diversity of water infrastructures and sources of financing  to be identified, scanned and tapped in line with particular investment types and needs.

     There may be small-scale projects initiated by local entrepreneurs, or large infrastructures that serve multiple, such as energy and heavy manufacturing. Some investments may involve green ecosystems to supply, store or filter water.

     Not only will these infrastructures have different financing needs, but will access funds in different ways, for instance through capital markets, loans, funds, public expenditures, etc.

     Take large dams and large reservoirs. These are costly, long-term affairs. The Three Gorges Dam project in China, for instance, could cost over US$22 billion, according to government , including construction, relocation of residents and financing costs.

     Moreover, cost recovery is not expected to occur for 10 years after full operation starts. Such major projects tend to be financed ________ major development banks such as the Asian Development Bank and World Bank, and institutional investors such as pension funds. The sources for long-term financing are expanding, with the emergence of sovereign funds and philanthropists,  of new groups like the Chinese-led Asian Infrastructure Investment Bank,  opened in March 2015.

     But before leaping into major  such as dams, policymakers must answer several questions. Will the construction lock them in and still be valuable in 25, 50 or 100 years’ time? After all, there are several cases of investments that have fallen into disuse or underuse, such as a desalination  in Sydney that was built during a severe but temporary drought, and dams in France’s Loire Valley that are now being decommissioned at some cost. Had a more forwardprobing “value options” approach been used in planning them, they in the first place. ( . . . )


Disponível em http://www.oecdobserver.org/news/fullstory.php/aid/4825/ Water:_Unclogging_the_finance.html#sthash.kRhyDJ1.dpuf Acesso em 16 Abr 2015.



PARA A QUESTÃO, ESCOLHA A ALTERNATIVA QUE COMPLETA O TEXTO 1 CORRETAMENTE.

Alternativas
Q677583 Inglês

Water: Unclogging the finance



    How to improve water systems is one challenge; financing them is another. Public authorities in most countries play the main role in implementing and funding water infrastructure, but it is a model that is under increasing pressure, with government budgets  and banks still prudent about issuing credit.    

     There is no generic funding model that can be applied to every need; the sheer diversity of water infrastructures and sources of financing  to be identified, scanned and tapped in line with particular investment types and needs.

     There may be small-scale projects initiated by local entrepreneurs, or large infrastructures that serve multiple , such as energy and heavy manufacturing. Some investments may involve green ecosystems to supply, store or filter water.

     Not only will these infrastructures have different financing needs, but will access funds in different ways, for instance through capital markets, loans, funds, public expenditures, etc.

     Take large dams and large reservoirs. These are costly, long-term affairs. The Three Gorges Dam project in China, for instance, could cost over US$22 billion, according to government ________, including construction, relocation of residents and financing costs.

     Moreover, cost recovery is not expected to occur for 10 years after full operation starts. Such major projects tend to be financed major development banks such as the Asian Development Bank and World Bank, and institutional investors such as pension funds. The sources for long-term financing are expanding, with the emergence of sovereign funds and philanthropists,  of new groups like the Chinese-led Asian Infrastructure Investment Bank, opened in March 2015.

     But before leaping into major  such as dams, policymakers must answer several questions. Will the construction lock them in and still be valuable in 25, 50 or 100 years’ time? After all, there are several cases of investments that have fallen into disuse or underuse, such as a desalination  in Sydney that was built during a severe but temporary drought, and dams in France’s Loire Valley that are now being decommissioned at some cost. Had a more forwardprobing “value options” approach been used in planning them, they  in the first place. ( . . . )


Disponível em http://www.oecdobserver.org/news/fullstory.php/aid/4825/ Water:_Unclogging_the_finance.html#sthash.kRhyDJ1.dpuf Acesso em 16 Abr 2015.



PARA A QUESTÃO, ESCOLHA A ALTERNATIVA QUE COMPLETA O TEXTO 1 CORRETAMENTE.

Alternativas
Q677581 Inglês

Water: Unclogging the finance



    How to improve water systems is one challenge; financing them is another. Public authorities in most countries play the main role in implementing and funding water infrastructure, but it is a model that is under increasing pressure, with government budgets  and banks still prudent about issuing credit.    

     There is no generic funding model that can be applied to every need; the sheer diversity of water infrastructures and sources of financing .________ to be identified, scanned and tapped in line with particular investment types and needs.

     There may be small-scale projects initiated by local entrepreneurs, or large infrastructures that serve multiple, such as energy and heavy manufacturing. Some investments may involve green ecosystems to supply, store or filter water.

     Not only will these infrastructures have different financing needs, but will access funds in different ways, for instance through capital markets, loans, funds, public expenditures, etc.

     Take large dams and large reservoirs. These are costly, long-term affairs. The Three Gorges Dam project in China, for instance, could cost over US$22 billion, according to government, including construction, relocation of residents and financing costs.

     Moreover, cost recovery is not expected to occur for 10 years after full operation starts. Such major projects tend to be financed  major development banks such as the Asian Development Bank and World Bank, and institutional investors such as pension funds. The sources for long-term financing are expanding, with the emergence of sovereign funds and philanthropists,  of new groups like the Chinese-led Asian Infrastructure Investment Bank,  opened in March 2015.

     But before leaping into majorsuch as dams, policymakers must answer several questions. Will the construction lock them in and still be valuable in 25, 50 or 100 years’ time? After all, there are several cases of investments that have fallen into disuse or underuse, such as a desalination  in Sydney that was built during a severe but temporary drought, and dams in France’s Loire Valley that are now being decommissioned at some cost. Had a more forwardprobing “value options” approach been used in planning them, theyin the first place. ( . . . )


Disponível em http://www.oecdobserver.org/news/fullstory.php/aid/4825/ Water:_Unclogging_the_finance.html#sthash.kRhyDJ1.dpuf Acesso em 16 Abr 2015.



PARA A QUESTÃO, ESCOLHA A ALTERNATIVA QUE COMPLETA O TEXTO 1 CORRETAMENTE.

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Q677014 Inglês
NA QUESTÃO, ENCONTRAM-SE EM DESTAQUE CINCO TERMOS OU EXPRESSÕES. ASSINALE A ALTERNATIVA CORRESPONDENTE AO TERMO CUJO EMPREGO ESTÁ INCORRETO. 
Since visiting the injured military men and women at Headley Court, Mr Simpson established the On Course Foundation, a military charity that supports the recovery of wounded, injured and sick service personal through golf tuition and jobs in the golf industry.
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Q677013 Inglês
NA QUESTÃO, ENCONTRAM-SE EM DESTAQUE CINCO TERMOS OU EXPRESSÕES. ASSINALE A ALTERNATIVA CORRESPONDENTE AO TERMO CUJO EMPREGO ESTÁ INCORRETO. 
One of the challenges in lab safety is that the lab setting becomes very familiar to people who work in it day in and day out. “When you do something over and over, your perception of the risk may change even though the risk itself doesn’t change,” says Lawrence M. Gibbs, associate vice provost for EH&S at Stanford. His department tries to use information about incidents to remember researchers not to get too comfortable. In that way, hopefully something positive can come out of Sangji’s death. “It was a tragic, tragic incident,” Gibbs says. “We all have to learn from it and use it as reinforcement to help people understand the potential risks of working with high-hazard materials in this environment.
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Q677012 Inglês
NA QUESTÃO, ENCONTRAM-SE EM DESTAQUE CINCO TERMOS OU EXPRESSÕES. ASSINALE A ALTERNATIVA CORRESPONDENTE AO TERMO CUJO EMPREGO ESTÁ INCORRETO. 
As observed in the unique orbits of cosmic dust particles, at small length scales, environmental forces such as solar pressure and the Loretz force can compete with gravity so significantly accelerate a body in space. We propose to employ recent advances in nanofabrication to create a new category of extremely small, low-cost, expendable spacecraft which capitalize on this scaling to enable propellantless propulsion. Such devices could open up new spacecraft mission opportunities, including distributed sensing, scientific research, exploration, and in-orbit inspection of larger satellites.
Alternativas
Q677011 Inglês
NA QUESTÃO, ENCONTRAM-SE EM DESTAQUE CINCO TERMOS OU EXPRESSÕES. ASSINALE A ALTERNATIVA CORRESPONDENTE AO TERMO CUJO EMPREGO ESTÁ INCORRETO. 
At every stage, Mr. Keating, a 26-year-old doctoral student at the Massachusetts Institute of Technology’s Media Lab, has pushed and prodded to get his medical information, collecting an estimated 70 gigabytes of his own patient data by now. His case points to what medical experts say could be gained if patients have had full and easier access to their medical information. Better-informed patients, they say, are more likely to take better care of themselves.
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Q677010 Inglês
NA QUESTÃO, ENCONTRAM-SE EM DESTAQUE CINCO TERMOS OU EXPRESSÕES. ASSINALE A ALTERNATIVA CORRESPONDENTE AO TERMO CUJO EMPREGO ESTÁ INCORRETO. 
Ben & Jerry's asked his customers to invent their new varieties of ice cream flavors – the submitters of the best flavors were given a trip to the Dominican Republic to see a sustainable fair trade cocoa farm. LG similarly used crowdsourcing to develop a new mobile phone, for a reward of $20,000.
Alternativas
Q677009 Inglês

"If we lived on a planet where nothing ever changed, there would be little to do. There would be nothing to figure out. There would be no impetus for science. And if we lived in an unpredictable world, where things changed in random or very complex ways, we would not be able to figure things out. ___________________________. If I throw a stick up in the air, it always falls down. If the sun sets in the west, it always rises again the next morning in the east. And so it becomes possible to figure things out. We can do science, and with it we can improve our lives."

Carl Sagan, http://todayinsci.com/S/Sagan_Carl/SaganCarl-Quotations.htm Acessado em 14 de Abril de 2015. 

ESCOLHA A ORAÇÃO QUE COMPLETA A LACUNA DO TEXTO ABAIXO MANTENDO O SENTIDO DO PARÁGRAFO COMO UM TODO.
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Q677008 Inglês

                                                     Text 4

       Case Study 1: Damage Assessment in the Philippines after Typhoon Haiyan

      In November 2013, Super Typhoon Haiyan devastated the city of Tacloban in the Philippines. Soon after, a case the size of a backpack arrived, accompanied by a small team of experts. This pilot project to bring in a UAV, with a range of up to five kilometers and a high-resolution video camera, to assist humanitarian responders was the work of a partnership between several private sector firms and NetHope, a consortium of NGOs.

      The Philippines lacked the necessary regulations, so the use of the UAV was cleared by a special agreement with the Mayor of Tacloban. The UAV was covered with insurance that covered damage or injury due to malfunction.

      The UAV was used first to identify where to set up a base of operations, and then to check if roads were passable, a task that could take days when done on foot or by helicopter. The UAV was also flown up the coast to evaluate damage from storm surge and flooding and to see which villages had been affected. The aerial assessments “really helped to speed up …efforts, cut down on wasted time and work, and make them more accurate in their targeting of assistance.” It was also suggested that the UAV might have located survivors in the rubble using infrared cameras if it had arrived within 72 hours.

      Interest is building in developing local capacity for using UAVs in disaster response. SkyEye Inc., a local start-up, is working with the Ateneo de Manila University to train five teams across the Philippines to locally deploy UAVs in preparation for next typhoon season.

      UAV= unmanned aerial vehicle

      NGOs= Non-Governmental Organizations

Disponível em http://www.unocha.org/about-us/publications/flagship-publications/*/72 Acesso em 15 Abr 2015.

An advantage of using the UAV is that it
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Q677007 Inglês

                                                     Text 4

       Case Study 1: Damage Assessment in the Philippines after Typhoon Haiyan

      In November 2013, Super Typhoon Haiyan devastated the city of Tacloban in the Philippines. Soon after, a case the size of a backpack arrived, accompanied by a small team of experts. This pilot project to bring in a UAV, with a range of up to five kilometers and a high-resolution video camera, to assist humanitarian responders was the work of a partnership between several private sector firms and NetHope, a consortium of NGOs.

      The Philippines lacked the necessary regulations, so the use of the UAV was cleared by a special agreement with the Mayor of Tacloban. The UAV was covered with insurance that covered damage or injury due to malfunction.

      The UAV was used first to identify where to set up a base of operations, and then to check if roads were passable, a task that could take days when done on foot or by helicopter. The UAV was also flown up the coast to evaluate damage from storm surge and flooding and to see which villages had been affected. The aerial assessments “really helped to speed up …efforts, cut down on wasted time and work, and make them more accurate in their targeting of assistance.” It was also suggested that the UAV might have located survivors in the rubble using infrared cameras if it had arrived within 72 hours.

      Interest is building in developing local capacity for using UAVs in disaster response. SkyEye Inc., a local start-up, is working with the Ateneo de Manila University to train five teams across the Philippines to locally deploy UAVs in preparation for next typhoon season.

      UAV= unmanned aerial vehicle

      NGOs= Non-Governmental Organizations

Disponível em http://www.unocha.org/about-us/publications/flagship-publications/*/72 Acesso em 15 Abr 2015.

ESCOLHA A ALTERNATIVA CORRETA DE ACORDO COM O TEXTO 4 A SEGUIR.
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Q677006 Inglês

                                                     Text 4

       Case Study 1: Damage Assessment in the Philippines after Typhoon Haiyan

      In November 2013, Super Typhoon Haiyan devastated the city of Tacloban in the Philippines. Soon after, a case the size of a backpack arrived, accompanied by a small team of experts. This pilot project to bring in a UAV, with a range of up to five kilometers and a high-resolution video camera, to assist humanitarian responders was the work of a partnership between several private sector firms and NetHope, a consortium of NGOs.

      The Philippines lacked the necessary regulations, so the use of the UAV was cleared by a special agreement with the Mayor of Tacloban. The UAV was covered with insurance that covered damage or injury due to malfunction.

      The UAV was used first to identify where to set up a base of operations, and then to check if roads were passable, a task that could take days when done on foot or by helicopter. The UAV was also flown up the coast to evaluate damage from storm surge and flooding and to see which villages had been affected. The aerial assessments “really helped to speed up …efforts, cut down on wasted time and work, and make them more accurate in their targeting of assistance.” It was also suggested that the UAV might have located survivors in the rubble using infrared cameras if it had arrived within 72 hours.

      Interest is building in developing local capacity for using UAVs in disaster response. SkyEye Inc., a local start-up, is working with the Ateneo de Manila University to train five teams across the Philippines to locally deploy UAVs in preparation for next typhoon season.

      UAV= unmanned aerial vehicle

      NGOs= Non-Governmental Organizations

Disponível em http://www.unocha.org/about-us/publications/flagship-publications/*/72 Acesso em 15 Abr 2015.

ESCOLHA A ALTERNATIVA CORRETA DE ACORDO COM O TEXTO 4 A SEGUIR.
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Q677005 Inglês

                                                        Text 3

                                   Xerox and the Icarus Paradox

                                                                                                             Schilling, Melissa A.

Strategic Management of Technological Innovation, Mc Graw-Hill International Edition, Fourth Edition

      According to Greek mythology, when King Minos imprisoned the crafstman Daedalus and his son Icarus, Daedalus built wings of wax and feathers so that he and his son could fly to their escape. Icarus was so enthralled by his wings and drawn to the light of the sun that despite his father's warning, he flew too high. The sun melted his wings, crashing Icarus to death in the sea. This was the inspiration for the now well-known Icarus Paradox – that which you excel at can ultimately be your undoing. Success can engender overconfidence, carelessness, and an unquestioning adherence to one's way of doing things.

      For example, in the 1960s and 1970s, Xerox had such a stranglehold on the photocopier market that it did not pay much attention when new Japanese competition began to infiltrate the market for smaller, inexpensive copiers. Xerox management did not believe competitors would ever be able to produce machines comparable to Xerox's quality and cost. However, Xerox was dangerously wrong. By the mid-1970s, Xerox was losing market share to the Japanese at an alarming rate. When Canon introduced a copier that sold for less than Xerox's manufacturing costs, Xerox knew it was in trouble and had to engage in a major benchmarking and restructuring effort to turn the company around.

What Icarus and the Xerox have in common is that
Alternativas
Q677004 Inglês

                                                        Text 3

                                   Xerox and the Icarus Paradox

                                                                                                             Schilling, Melissa A.

Strategic Management of Technological Innovation, Mc Graw-Hill International Edition, Fourth Edition

      According to Greek mythology, when King Minos imprisoned the crafstman Daedalus and his son Icarus, Daedalus built wings of wax and feathers so that he and his son could fly to their escape. Icarus was so enthralled by his wings and drawn to the light of the sun that despite his father's warning, he flew too high. The sun melted his wings, crashing Icarus to death in the sea. This was the inspiration for the now well-known Icarus Paradox – that which you excel at can ultimately be your undoing. Success can engender overconfidence, carelessness, and an unquestioning adherence to one's way of doing things.

      For example, in the 1960s and 1970s, Xerox had such a stranglehold on the photocopier market that it did not pay much attention when new Japanese competition began to infiltrate the market for smaller, inexpensive copiers. Xerox management did not believe competitors would ever be able to produce machines comparable to Xerox's quality and cost. However, Xerox was dangerously wrong. By the mid-1970s, Xerox was losing market share to the Japanese at an alarming rate. When Canon introduced a copier that sold for less than Xerox's manufacturing costs, Xerox knew it was in trouble and had to engage in a major benchmarking and restructuring effort to turn the company around.

The antonym of "engender" in the sentence: "Success can engender overconfidence (...)" is:
Alternativas
Q677003 Inglês

                                                        Text 3

                                   Xerox and the Icarus Paradox

                                                                                                             Schilling, Melissa A.

Strategic Management of Technological Innovation, Mc Graw-Hill International Edition, Fourth Edition

      According to Greek mythology, when King Minos imprisoned the crafstman Daedalus and his son Icarus, Daedalus built wings of wax and feathers so that he and his son could fly to their escape. Icarus was so enthralled by his wings and drawn to the light of the sun that despite his father's warning, he flew too high. The sun melted his wings, crashing Icarus to death in the sea. This was the inspiration for the now well-known Icarus Paradox – that which you excel at can ultimately be your undoing. Success can engender overconfidence, carelessness, and an unquestioning adherence to one's way of doing things.

      For example, in the 1960s and 1970s, Xerox had such a stranglehold on the photocopier market that it did not pay much attention when new Japanese competition began to infiltrate the market for smaller, inexpensive copiers. Xerox management did not believe competitors would ever be able to produce machines comparable to Xerox's quality and cost. However, Xerox was dangerously wrong. By the mid-1970s, Xerox was losing market share to the Japanese at an alarming rate. When Canon introduced a copier that sold for less than Xerox's manufacturing costs, Xerox knew it was in trouble and had to engage in a major benchmarking and restructuring effort to turn the company around.

The synonym for "enthralled" in "Icarus was so enthralled by his wings (...)" is:
Alternativas
Respostas
2021: A
2022: B
2023: E
2024: B
2025: E
2026: D
2027: A
2028: C
2029: D
2030: C
2031: B
2032: D
2033: A
2034: B
2035: C
2036: E
2037: B
2038: B
2039: D
2040: D