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Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037198
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Consider the following excerpt:
"Far from a nuisance, Troy's waste is an archaeologist's treasure trove. Over nearly 2,000 years, Troy ended up with 15 meters of built-up debris. Archaeologists can see nine major building phases in it, each made up of hundreds of thin layers, which formed as people lived their everyday lives."
An English teacher preparing reading comprehension activities for intermediate Brazilian students analyzes this passage to identify vocabulary and conceptual challenges. Regarding lexical comprehension, idiomatic expressions, and the relationship between linguistic form and archaeological content, which pedagogical analysis is accurate?
"Far from a nuisance, Troy's waste is an archaeologist's treasure trove. Over nearly 2,000 years, Troy ended up with 15 meters of built-up debris. Archaeologists can see nine major building phases in it, each made up of hundreds of thin layers, which formed as people lived their everyday lives."
An English teacher preparing reading comprehension activities for intermediate Brazilian students analyzes this passage to identify vocabulary and conceptual challenges. Regarding lexical comprehension, idiomatic expressions, and the relationship between linguistic form and archaeological content, which pedagogical analysis is accurate?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037197
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Regarding the text, judge the statements below.
I. The sentence "Where people chose to dump, or not to dump, speaks volumes about status, social roles, and community boundaries" contains a concessive type (free relative clause) functioning as the direct object of the verb "speaks," where "where" introduces a clause with an implicit antecedent referring back to "volumes," and this construction is identical to adverbial clauses of place which modify verbs rather than function as noun phrase equivalents.
II. The complex sentence "Having spent more than 16 summers excavating and analysing the bronze age layers of Troy, I've learned to read the city's history this waste" demonstrates a non-finite participial clause ("Having spent...") functioning as an adverbial of reason or temporal background, with the perfect aspect "having spent" indicating that the action of the participle preceded the main clause verb "learned," though the sentence contains a grammatical error with missing preposition "from" or "in" before "this waste."
III. The structure "What appears chaotic turns out to be a carefully structured map" exemplifies a pseudo-cleft (wh-cleft) sentence construction that foregrounds information by moving it to subject position, creating emphasis on "what appears chaotic" while the predicate provides the surprising revelation, and this syntactic pattern is commonly employed in academic writing to manage information flow and create rhetorical impact.
The following statement(s) is/are CORRECT:
I. The sentence "Where people chose to dump, or not to dump, speaks volumes about status, social roles, and community boundaries" contains a concessive type (free relative clause) functioning as the direct object of the verb "speaks," where "where" introduces a clause with an implicit antecedent referring back to "volumes," and this construction is identical to adverbial clauses of place which modify verbs rather than function as noun phrase equivalents.
II. The complex sentence "Having spent more than 16 summers excavating and analysing the bronze age layers of Troy, I've learned to read the city's history this waste" demonstrates a non-finite participial clause ("Having spent...") functioning as an adverbial of reason or temporal background, with the perfect aspect "having spent" indicating that the action of the participle preceded the main clause verb "learned," though the sentence contains a grammatical error with missing preposition "from" or "in" before "this waste."
III. The structure "What appears chaotic turns out to be a carefully structured map" exemplifies a pseudo-cleft (wh-cleft) sentence construction that foregrounds information by moving it to subject position, creating emphasis on "what appears chaotic" while the predicate provides the surprising revelation, and this syntactic pattern is commonly employed in academic writing to manage information flow and create rhetorical impact.
The following statement(s) is/are CORRECT:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037196
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Judge the sentences below as TRUE (T) or FALSE (F)
regarding morphological analysis and word formation
processes:
(__) The compound noun "search history" in the metaphor "Troy's trash heaps are the bronze age's search history" exemplifies an endocentric compound where "history" functions as the head determining the grammatical category, while "search" acts as a modifier specifying the type of history, and this word formation pattern is highly productive in contemporary English, particularly in technology-related vocabulary.
(__) The adjective "unfiltered" in "unfiltered clarity" is formed through derivational morphology by attaching the negative prefix "un-" to the past participle "filtered," creating a word meaning "not filtered" or "without filtration," and this same prefix demonstrates consistent phonological behavior across all English words, always being pronounced /?n/ regardless of the phonological environment of the base word it attaches to.
(__) The phrase "trash heaps" contains two free morphemes that can function independently as words, whereas "heroism" in "the city is remembered as a stage for romance and heroism" contains the bound morpheme "-ism" (denoting doctrine, practice, or condition) attached to the base "hero," exemplifying derivational suffixation that changes the word class from noun to abstract noun while adding semantic content related to qualities or principles.
The CORRECT sequence is:
(__) The compound noun "search history" in the metaphor "Troy's trash heaps are the bronze age's search history" exemplifies an endocentric compound where "history" functions as the head determining the grammatical category, while "search" acts as a modifier specifying the type of history, and this word formation pattern is highly productive in contemporary English, particularly in technology-related vocabulary.
(__) The adjective "unfiltered" in "unfiltered clarity" is formed through derivational morphology by attaching the negative prefix "un-" to the past participle "filtered," creating a word meaning "not filtered" or "without filtration," and this same prefix demonstrates consistent phonological behavior across all English words, always being pronounced /?n/ regardless of the phonological environment of the base word it attaches to.
(__) The phrase "trash heaps" contains two free morphemes that can function independently as words, whereas "heroism" in "the city is remembered as a stage for romance and heroism" contains the bound morpheme "-ism" (denoting doctrine, practice, or condition) attached to the base "hero," exemplifying derivational suffixation that changes the word class from noun to abstract noun while adding semantic content related to qualities or principles.
The CORRECT sequence is:
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O estudo de advérbios e conjunções na língua inglesa é fundamental para quem deseja se destacar em provas de concursos públicos. Esses elementos desempenham papéis essenciais na construção de frases, influenciando diretamente o sentido e a coesão textual, habilidades bastante exigidas nas questões de interpretação e compreensão de textos em inglês.
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Artigos (Articles) em inglês: uso em concursos públicos
Artigos (Articles) são palavras essenciais na gramática da língua inglesa, usadas para indicar se um substantivo está sendo mencionado de forma específica ou geral. Eles desempenham papel fundamental em provas de concursos, pois ajudam na compreensão e interpretação dos textos, além de serem frequentemente cobrados em questões envolvendo uso correto de estruturas gramaticais.
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037195
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Read the excerpt below:
"What appears chaotic turns out to be a carefully structured map of everyday routines."
Grammatically, the underlined structure "What appears chaotic" functions as:
"What appears chaotic turns out to be a carefully structured map of everyday routines."
Grammatically, the underlined structure "What appears chaotic" functions as:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037194
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Read the excerpt below:
"Today, waste is whisked away quickly − out of sight, out of mind. But in bronze age Troy (3000−1000BC), trash stayed close, often accumulating in domestic dumping grounds for generations."
A professional translator working on a Brazilian Portuguese edition of this archaeological text must address the idiomatic expression "out of sight, out of mind" and decide between maintaining the English idiom with explanatory footnote, creating a culturally equivalent Portuguese idiom, or providing a descriptive translation. When considering translation strategies that balance semantic fidelity, cultural accessibility, and stylistic naturalness for Brazilian readers while preserving the author's rhetorical impact, the appropriate translation approach would be:
"Today, waste is whisked away quickly − out of sight, out of mind. But in bronze age Troy (3000−1000BC), trash stayed close, often accumulating in domestic dumping grounds for generations."
A professional translator working on a Brazilian Portuguese edition of this archaeological text must address the idiomatic expression "out of sight, out of mind" and decide between maintaining the English idiom with explanatory footnote, creating a culturally equivalent Portuguese idiom, or providing a descriptive translation. When considering translation strategies that balance semantic fidelity, cultural accessibility, and stylistic naturalness for Brazilian readers while preserving the author's rhetorical impact, the appropriate translation approach would be:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037193
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
We can learn a lot from Troy's trash
Beneath the epic tales of heroes and gods, Troy's true
story is written in something far less glamorous − its
rubbish.
When we think of Troy, we imagine epic battles, valiant
deeds, cunning tricks and the wrath of gods. Thanks to
Homer's Iliad, the city is remembered as a stage for
romance and heroism.
But long before Paris stole Helen and Achilles raged on
the battlefield, the people of bronze age Troy lived
ordinary lives − with extraordinary consequences. They
built, cooked, stored, traded and, crucially, threw things
away. And they did it right where they lived.
Today, waste is whisked away quickly − out of sight, out
of mind. But in bronze age Troy (3000−1000BC), trash
stayed close, often accumulating in domestic dumping
grounds for generations.
Having spent more than 16 summers excavating and
analysing the bronze age layers of Troy, I've learned to read the city's history this waste.
Hundreds of thousands of animal bones from cattle,
sheep, fish − even turtles − were found alongside vast
quantities of pottery shards, ash, food scraps, and human
waste. Sometimes, these layers were reused to level
floors or build walls, showing how closely intertwined
daily life and refuse management were.
This wasn't laziness or neglect, it was pure pragmatism.
In a world without rubbish trucks or sanitation systems,
managing refuse was neither chaotic nor careless, but a
collective, spatially negotiated − and surprisingly strategic
− effort.
The excavations I have worked on as part of the
University of Tübingen's Troy Project, which has been
going on since 1988, have revealed just how deliberate
these routines were. Where people chose to dump, or not
to dump, speaks volumes about status, social roles, and
community boundaries. Waste is the diary no one meant
to write, yet it records the intimate rhythms of daily life
with unfiltered clarity.
Far from a nuisance, Troy's waste is an archaeologist's
treasure trove.
Over nearly 2,000 years, Troy ended up with 15 meters
of built-up debris. Archaeologists can see nine major
building phases in it, each made up of hundreds of thin
layers, which formed as people lived their everyday lives.
These layers act like snapshots, quietly recording how
the city changed over time. Some capture hearth
cleanings, others record the rebuilding of entire city
quarters.
By analysing the layers and their ratios of bones to
pottery, ash concentration, presence of storage jars,
grinding stones, or production debris, specific spaces of
activity become visible: kitchens, workshops, storage
areas, rubbish pits. What appears chaotic turns out to be
a carefully structured map of everyday routines −
showing where meals were prepared, tools made, and
discarded objects left behind.
The story these remains tell is one of profound
transformation. Troy began as a modest agrarian
settlement, shaped by the steady rhythms of farming,
herding, and small-scale craft. Over time, it grew into a
thriving regional centre.
The archaeological record, rich in refuse, traces this long
arc of change. Exotic imports fashioned from stones such
as carnelian and lapis lazuli begin to appear, revealing
distant trade connections. Specialised metalworking tools
emerge alongside monumental architecture. some
buildings stretched nearly 30 metres, signalling growing
ambitions and expanding capabilities.
This rise unfolded gradually, reflected not just in grander
buildings, but in shifting tools, trade, and how people
dealt with what they left behind. Waste management
became more organised, with designated areas for
different types of waste. This reflects broader shifts in
how the community structured space and managed its
economy.
Yet this ascent was interrupted. By the mid-third
millennium BC, signs that things were becoming smaller
appear. Architecture simplifies, household inventories
shrink, production debris declines suggesting economic
slowdown or political instability.
Still, Troy endured. By the mid-second millennium BC,
the city revived. Refined ceramics, luxury imports and
evidence of social complexity marked a new chapter of
recovery and reinvention. This splendid settlement later
became the stage for Homer's Trojan War where Greek
warriors faced the daunting task of climbing towering
mounds of debris built up over centuries just to reach the
palaces.
These insights allow us to see Troy not just as a city of
walls and towers, but as a living organism shaped by
daily routines, unspoken norms and social negotiation.
The waste left behind is a remarkably honest archive of
bronze age society − beneath myths, stones, and poetry.
Troy's trash heaps are the bronze age's search history.
To know what mattered 4,500 years ago, don't ask poets
− ask the garbage. From broken tools to shared meals,
from imported luxuries to scraps, this waste reveals the
pulse of everyday life and society's evolving structure.
Ironically, these mundane refuse layers preserved the
bronze age world for us. Without them, we'd know far
less about early Troy's people. Their depth and
composition trace changes in economy, technology, and
social structure. From scraps to towers of pottery shards,
waste archaeology is key to understanding early urban
complexity.
So next time you picture Achilles storming Troy's gates,
remember: the heroes might have been divine, but their
city smelled very human.
https://theconversation.com/we-can-learn-a-lot-from-troys-trash-260613
Read the excerpt below:
"Troy's trash heaps are the bronze age's search history. To know what mattered 4,500 years ago, don't ask poets − ask the garbage."
An English teacher analyzing this metaphorical statement with advanced students examines how the author employs contemporary digital-age imagery to explain archaeological methodology. When discussing the rhetorical effectiveness of comparing ancient waste deposits to modern "search history" and the implicit critique of literary sources versus material evidence, the most accurate interpretation of the author's argumentative strategy is that _________________.
Fill in the blank above and select the correct alternative.
"Troy's trash heaps are the bronze age's search history. To know what mattered 4,500 years ago, don't ask poets − ask the garbage."
An English teacher analyzing this metaphorical statement with advanced students examines how the author employs contemporary digital-age imagery to explain archaeological methodology. When discussing the rhetorical effectiveness of comparing ancient waste deposits to modern "search history" and the implicit critique of literary sources versus material evidence, the most accurate interpretation of the author's argumentative strategy is that _________________.
Fill in the blank above and select the correct alternative.
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037192
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
New research unveils the "dark side" of social media
influencers and their impact on marketing and
consumer behaviour
Social media influencers (SMIs) pose psychological,
health and security risks and need tighter regulation, a
new study finds.
SMIs have revolutionised marketing, shaping consumer
behaviour, brand strategies, and even societal norms.
However, new research exposes a lesser-known side of
influencer culture, one that raises ethical, psychological,
and regulatory concerns.
A recent study by the University of Portsmouth
systematically examines the negative impacts of SMIs,
highlighting issues such as misinformation, endorsement
of dangerous products, unrealistic beauty standards, the
fostering of a comparison culture, deceptive
consumption, and privacy risks.
With influencer marketing projected to reach an
estimated $480 billion by 2027, companies increasingly
rely on SMIs to promote products and foster consumer
trust.
A Digital Marketing Institute (2024) survey found that 60
per cent of consumers trust influencer recommendations,
with nearly half of all purchasing decisions being
influenced by these endorsements. However, as
influencer culture grows, so do concerns about its
unintended consequences.
Many SMIs act as opinion leaders or experts within their
respective areas, frequently reviewing products and
leveraging their authority, expertise, or relationships with
followers to influence purchasing decisions. Some inspire
and entertain; others deceive and upset. The deception
and damage, and their impact on consumption, need to
be carefully regulated.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth
The paper, published in Psychology and Marketing,
warns power of SMIs is creating a worrying consumer
landscape. Unlike traditional celebrities, whose fame is
typically rooted in institutional settings - such as acting,
music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and
consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth, said: "Many SMIs act as
opinion leaders or experts within their respective areas,
frequently reviewing products and leveraging their
authority, expertise, or relationships with followers to
influence purchasing decisions. Some inspire and
entertain; others deceive and upset. The deception and
damage, and their impact on consumption, need to be
carefully regulated."
This study organises the negative aspects of influencer
marketing into six key themes:
1. Promotion of harmful products − SMIs often endorse
unhealthy or dangerous products such as diet pills, detox
teas, and alcohol without full disclosure, influencing
consumption habits, particularly among younger
audiences.
2. Dissemination of misinformation − many influencers,
despite lacking expertise, spread false information about
health, politics, and social issues, leading to widespread
disinformation.
3. Reinforcement of unrealistic beauty standards − by
presenting filtered and curated images, influencers
contribute to body dissatisfaction, low self-esteem, and
harmful beauty practices.
4. Fostering of comparison culture − influencer-driven
content fuels lifestyle envy and social anxiety, leading to
negative self-comparison and diminished wellbeing.
5. Deceptive consumption practices − some influencers
engage in unethical behaviours such as undisclosed
sponsorships, promotion of counterfeit goods, and
misleading advertisements, undermining consumer trust.
6. Privacy concerns − the extensive data collection and
sharing by influencers raise significant security and
regulatory issues, posing risks for both influencers and
followers.
Social media influencers hold immense power over
consumer decisions and cultural norms. While they
provide entertainment, inspiration, and brand
engagement, the unchecked influence of some SMIs can
lead to serious ethical and psychological consequences.
Our study highlights the urgency for both academic and
industry stakeholders to address these challenges
proactively.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth
The study calls for more stringent oversight, increased
transparency, and ethical marketing strategies to mitigate
these risks. Researchers suggest the following strategies
for policymakers and marketeers:
•Transparency and ethical compliance: brands must
enforce clear disclosure policies to ensure responsible
influencer partnerships.
• Regulation and consumer protection: governments should strengthen policies on influencer marketing to
prevent deceptive practices and misinformation.
• Mental health awareness: companies and influencers
must prioritize authentic content that promotes well-being
rather than unattainable ideals.
• Data privacy protections: stronger safeguards and
awareness campaigns are needed to protect users from
privacy breaches and data exploitation.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth, said: "Social media influencers hold
immense power over consumer decisions and cultural
norms. While they provide entertainment, inspiration, and
brand engagement, the unchecked influence of some
SMIs can lead to serious ethical and psychological
consequences. Our study highlights the urgency for both
academic and industry stakeholders to address these
challenges proactively."
This research offers a critical framework for analysing
influencer culture beyond its commercial benefits,
emphasising the need for ethical marketing practices and
a healthier digital ecosystem.
https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv
eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark
eting-and-consumer-behaviour
An English teacher implementing Content and Language
Integrated Learning (CLIL) methodology is designing a
unit on media literacy using the text "New research
unveils the 'dark side' of social media influencers" as
anchor material. The lesson objectives include
developing critical reading skills, expanding academic
vocabulary related to marketing and psychology, and
fostering critical thinking about digital culture. Aligning
with Base Nacional Comum Curricular (BNCC)
competências gerais emphasizing critical digital literacy
and the disciplina Língua Inglesa's focus on expanding
students' critical repertoires regarding English-language
cultural products and practices, the teacher plans to
scaffold student engagement with this complex authentic text. Considering second language reading theory,
particularly Krashen's Input Hypothesis requiring
comprehensible input (i+1), schema theory's emphasis
on activating background knowledge, and BNCC's vision
of English education as tool for critical citizenship, which
instructional sequence demonstrates the most
theoretically sound and pedagogically effective
approach?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037191
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
New research unveils the "dark side" of social media
influencers and their impact on marketing and
consumer behaviour
Social media influencers (SMIs) pose psychological,
health and security risks and need tighter regulation, a
new study finds.
SMIs have revolutionised marketing, shaping consumer
behaviour, brand strategies, and even societal norms.
However, new research exposes a lesser-known side of
influencer culture, one that raises ethical, psychological,
and regulatory concerns.
A recent study by the University of Portsmouth
systematically examines the negative impacts of SMIs,
highlighting issues such as misinformation, endorsement
of dangerous products, unrealistic beauty standards, the
fostering of a comparison culture, deceptive
consumption, and privacy risks.
With influencer marketing projected to reach an
estimated $480 billion by 2027, companies increasingly
rely on SMIs to promote products and foster consumer
trust.
A Digital Marketing Institute (2024) survey found that 60
per cent of consumers trust influencer recommendations,
with nearly half of all purchasing decisions being
influenced by these endorsements. However, as
influencer culture grows, so do concerns about its
unintended consequences.
Many SMIs act as opinion leaders or experts within their
respective areas, frequently reviewing products and
leveraging their authority, expertise, or relationships with
followers to influence purchasing decisions. Some inspire
and entertain; others deceive and upset. The deception
and damage, and their impact on consumption, need to
be carefully regulated.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth
The paper, published in Psychology and Marketing,
warns power of SMIs is creating a worrying consumer
landscape. Unlike traditional celebrities, whose fame is
typically rooted in institutional settings - such as acting,
music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and
consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth, said: "Many SMIs act as
opinion leaders or experts within their respective areas,
frequently reviewing products and leveraging their
authority, expertise, or relationships with followers to
influence purchasing decisions. Some inspire and
entertain; others deceive and upset. The deception and
damage, and their impact on consumption, need to be
carefully regulated."
This study organises the negative aspects of influencer
marketing into six key themes:
1. Promotion of harmful products − SMIs often endorse
unhealthy or dangerous products such as diet pills, detox
teas, and alcohol without full disclosure, influencing
consumption habits, particularly among younger
audiences.
2. Dissemination of misinformation − many influencers,
despite lacking expertise, spread false information about
health, politics, and social issues, leading to widespread
disinformation.
3. Reinforcement of unrealistic beauty standards − by
presenting filtered and curated images, influencers
contribute to body dissatisfaction, low self-esteem, and
harmful beauty practices.
4. Fostering of comparison culture − influencer-driven
content fuels lifestyle envy and social anxiety, leading to
negative self-comparison and diminished wellbeing.
5. Deceptive consumption practices − some influencers
engage in unethical behaviours such as undisclosed
sponsorships, promotion of counterfeit goods, and
misleading advertisements, undermining consumer trust.
6. Privacy concerns − the extensive data collection and
sharing by influencers raise significant security and
regulatory issues, posing risks for both influencers and
followers.
Social media influencers hold immense power over
consumer decisions and cultural norms. While they
provide entertainment, inspiration, and brand
engagement, the unchecked influence of some SMIs can
lead to serious ethical and psychological consequences.
Our study highlights the urgency for both academic and
industry stakeholders to address these challenges
proactively.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth
The study calls for more stringent oversight, increased
transparency, and ethical marketing strategies to mitigate
these risks. Researchers suggest the following strategies
for policymakers and marketeers:
•Transparency and ethical compliance: brands must
enforce clear disclosure policies to ensure responsible
influencer partnerships.
• Regulation and consumer protection: governments should strengthen policies on influencer marketing to
prevent deceptive practices and misinformation.
• Mental health awareness: companies and influencers
must prioritize authentic content that promotes well-being
rather than unattainable ideals.
• Data privacy protections: stronger safeguards and
awareness campaigns are needed to protect users from
privacy breaches and data exploitation.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth, said: "Social media influencers hold
immense power over consumer decisions and cultural
norms. While they provide entertainment, inspiration, and
brand engagement, the unchecked influence of some
SMIs can lead to serious ethical and psychological
consequences. Our study highlights the urgency for both
academic and industry stakeholders to address these
challenges proactively."
This research offers a critical framework for analysing
influencer culture beyond its commercial benefits,
emphasising the need for ethical marketing practices and
a healthier digital ecosystem.
https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv
eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark
eting-and-consumer-behaviour
The article highlights that social media influencers have
transformed marketing and consumer culture but also
differ from traditional celebrities in how they build
influence. Based on the text, how do influencers primarily
shape consumer behaviour compared to traditional
celebrities?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037189
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
New research unveils the "dark side" of social media
influencers and their impact on marketing and
consumer behaviour
Social media influencers (SMIs) pose psychological,
health and security risks and need tighter regulation, a
new study finds.
SMIs have revolutionised marketing, shaping consumer
behaviour, brand strategies, and even societal norms.
However, new research exposes a lesser-known side of
influencer culture, one that raises ethical, psychological,
and regulatory concerns.
A recent study by the University of Portsmouth
systematically examines the negative impacts of SMIs,
highlighting issues such as misinformation, endorsement
of dangerous products, unrealistic beauty standards, the
fostering of a comparison culture, deceptive
consumption, and privacy risks.
With influencer marketing projected to reach an
estimated $480 billion by 2027, companies increasingly
rely on SMIs to promote products and foster consumer
trust.
A Digital Marketing Institute (2024) survey found that 60
per cent of consumers trust influencer recommendations,
with nearly half of all purchasing decisions being
influenced by these endorsements. However, as
influencer culture grows, so do concerns about its
unintended consequences.
Many SMIs act as opinion leaders or experts within their
respective areas, frequently reviewing products and
leveraging their authority, expertise, or relationships with
followers to influence purchasing decisions. Some inspire
and entertain; others deceive and upset. The deception
and damage, and their impact on consumption, need to
be carefully regulated.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth
The paper, published in Psychology and Marketing,
warns power of SMIs is creating a worrying consumer
landscape. Unlike traditional celebrities, whose fame is
typically rooted in institutional settings - such as acting,
music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and
consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth, said: "Many SMIs act as
opinion leaders or experts within their respective areas,
frequently reviewing products and leveraging their
authority, expertise, or relationships with followers to
influence purchasing decisions. Some inspire and
entertain; others deceive and upset. The deception and
damage, and their impact on consumption, need to be
carefully regulated."
This study organises the negative aspects of influencer
marketing into six key themes:
1. Promotion of harmful products − SMIs often endorse
unhealthy or dangerous products such as diet pills, detox
teas, and alcohol without full disclosure, influencing
consumption habits, particularly among younger
audiences.
2. Dissemination of misinformation − many influencers,
despite lacking expertise, spread false information about
health, politics, and social issues, leading to widespread
disinformation.
3. Reinforcement of unrealistic beauty standards − by
presenting filtered and curated images, influencers
contribute to body dissatisfaction, low self-esteem, and
harmful beauty practices.
4. Fostering of comparison culture − influencer-driven
content fuels lifestyle envy and social anxiety, leading to
negative self-comparison and diminished wellbeing.
5. Deceptive consumption practices − some influencers
engage in unethical behaviours such as undisclosed
sponsorships, promotion of counterfeit goods, and
misleading advertisements, undermining consumer trust.
6. Privacy concerns − the extensive data collection and
sharing by influencers raise significant security and
regulatory issues, posing risks for both influencers and
followers.
Social media influencers hold immense power over
consumer decisions and cultural norms. While they
provide entertainment, inspiration, and brand
engagement, the unchecked influence of some SMIs can
lead to serious ethical and psychological consequences.
Our study highlights the urgency for both academic and
industry stakeholders to address these challenges
proactively.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth
The study calls for more stringent oversight, increased
transparency, and ethical marketing strategies to mitigate
these risks. Researchers suggest the following strategies
for policymakers and marketeers:
•Transparency and ethical compliance: brands must
enforce clear disclosure policies to ensure responsible
influencer partnerships.
• Regulation and consumer protection: governments should strengthen policies on influencer marketing to
prevent deceptive practices and misinformation.
• Mental health awareness: companies and influencers
must prioritize authentic content that promotes well-being
rather than unattainable ideals.
• Data privacy protections: stronger safeguards and
awareness campaigns are needed to protect users from
privacy breaches and data exploitation.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth, said: "Social media influencers hold
immense power over consumer decisions and cultural
norms. While they provide entertainment, inspiration, and
brand engagement, the unchecked influence of some
SMIs can lead to serious ethical and psychological
consequences. Our study highlights the urgency for both
academic and industry stakeholders to address these
challenges proactively."
This research offers a critical framework for analysing
influencer culture beyond its commercial benefits,
emphasising the need for ethical marketing practices and
a healthier digital ecosystem.
https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv
eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark
eting-and-consumer-behaviour
The article adopts a hybrid discourse that combines
scientific precision with media accessibility. By alternating
expert quotations, institutional references, and evaluative
statements, it constructs a particular tone of authority.
Which rhetorical mechanism best explains how this
hybrid style reinforces the persuasive power of the text?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037188
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
New research unveils the "dark side" of social media
influencers and their impact on marketing and
consumer behaviour
Social media influencers (SMIs) pose psychological,
health and security risks and need tighter regulation, a
new study finds.
SMIs have revolutionised marketing, shaping consumer
behaviour, brand strategies, and even societal norms.
However, new research exposes a lesser-known side of
influencer culture, one that raises ethical, psychological,
and regulatory concerns.
A recent study by the University of Portsmouth
systematically examines the negative impacts of SMIs,
highlighting issues such as misinformation, endorsement
of dangerous products, unrealistic beauty standards, the
fostering of a comparison culture, deceptive
consumption, and privacy risks.
With influencer marketing projected to reach an
estimated $480 billion by 2027, companies increasingly
rely on SMIs to promote products and foster consumer
trust.
A Digital Marketing Institute (2024) survey found that 60
per cent of consumers trust influencer recommendations,
with nearly half of all purchasing decisions being
influenced by these endorsements. However, as
influencer culture grows, so do concerns about its
unintended consequences.
Many SMIs act as opinion leaders or experts within their
respective areas, frequently reviewing products and
leveraging their authority, expertise, or relationships with
followers to influence purchasing decisions. Some inspire
and entertain; others deceive and upset. The deception
and damage, and their impact on consumption, need to
be carefully regulated.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth
The paper, published in Psychology and Marketing,
warns power of SMIs is creating a worrying consumer
landscape. Unlike traditional celebrities, whose fame is
typically rooted in institutional settings - such as acting,
music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and
consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth, said: "Many SMIs act as
opinion leaders or experts within their respective areas,
frequently reviewing products and leveraging their
authority, expertise, or relationships with followers to
influence purchasing decisions. Some inspire and
entertain; others deceive and upset. The deception and
damage, and their impact on consumption, need to be
carefully regulated."
This study organises the negative aspects of influencer
marketing into six key themes:
1. Promotion of harmful products − SMIs often endorse
unhealthy or dangerous products such as diet pills, detox
teas, and alcohol without full disclosure, influencing
consumption habits, particularly among younger
audiences.
2. Dissemination of misinformation − many influencers,
despite lacking expertise, spread false information about
health, politics, and social issues, leading to widespread
disinformation.
3. Reinforcement of unrealistic beauty standards − by
presenting filtered and curated images, influencers
contribute to body dissatisfaction, low self-esteem, and
harmful beauty practices.
4. Fostering of comparison culture − influencer-driven
content fuels lifestyle envy and social anxiety, leading to
negative self-comparison and diminished wellbeing.
5. Deceptive consumption practices − some influencers
engage in unethical behaviours such as undisclosed
sponsorships, promotion of counterfeit goods, and
misleading advertisements, undermining consumer trust.
6. Privacy concerns − the extensive data collection and
sharing by influencers raise significant security and
regulatory issues, posing risks for both influencers and
followers.
Social media influencers hold immense power over
consumer decisions and cultural norms. While they
provide entertainment, inspiration, and brand
engagement, the unchecked influence of some SMIs can
lead to serious ethical and psychological consequences.
Our study highlights the urgency for both academic and
industry stakeholders to address these challenges
proactively.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth
The study calls for more stringent oversight, increased
transparency, and ethical marketing strategies to mitigate
these risks. Researchers suggest the following strategies
for policymakers and marketeers:
•Transparency and ethical compliance: brands must
enforce clear disclosure policies to ensure responsible
influencer partnerships.
• Regulation and consumer protection: governments should strengthen policies on influencer marketing to
prevent deceptive practices and misinformation.
• Mental health awareness: companies and influencers
must prioritize authentic content that promotes well-being
rather than unattainable ideals.
• Data privacy protections: stronger safeguards and
awareness campaigns are needed to protect users from
privacy breaches and data exploitation.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth, said: "Social media influencers hold
immense power over consumer decisions and cultural
norms. While they provide entertainment, inspiration, and
brand engagement, the unchecked influence of some
SMIs can lead to serious ethical and psychological
consequences. Our study highlights the urgency for both
academic and industry stakeholders to address these
challenges proactively."
This research offers a critical framework for analysing
influencer culture beyond its commercial benefits,
emphasising the need for ethical marketing practices and
a healthier digital ecosystem.
https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv
eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark
eting-and-consumer-behaviour
The study suggests that companies should adopt ethical
marketing strategies to mitigate these risks. The word
"mitigate" most nearly means:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 15 |
Q4037187
Inglês
Texto associado
O texto seguinte servirá de base para responder à questão.
New research unveils the "dark side" of social media
influencers and their impact on marketing and
consumer behaviour
Social media influencers (SMIs) pose psychological,
health and security risks and need tighter regulation, a
new study finds.
SMIs have revolutionised marketing, shaping consumer
behaviour, brand strategies, and even societal norms.
However, new research exposes a lesser-known side of
influencer culture, one that raises ethical, psychological,
and regulatory concerns.
A recent study by the University of Portsmouth
systematically examines the negative impacts of SMIs,
highlighting issues such as misinformation, endorsement
of dangerous products, unrealistic beauty standards, the
fostering of a comparison culture, deceptive
consumption, and privacy risks.
With influencer marketing projected to reach an
estimated $480 billion by 2027, companies increasingly
rely on SMIs to promote products and foster consumer
trust.
A Digital Marketing Institute (2024) survey found that 60
per cent of consumers trust influencer recommendations,
with nearly half of all purchasing decisions being
influenced by these endorsements. However, as
influencer culture grows, so do concerns about its
unintended consequences.
Many SMIs act as opinion leaders or experts within their
respective areas, frequently reviewing products and
leveraging their authority, expertise, or relationships with
followers to influence purchasing decisions. Some inspire
and entertain; others deceive and upset. The deception
and damage, and their impact on consumption, need to
be carefully regulated.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth
The paper, published in Psychology and Marketing,
warns power of SMIs is creating a worrying consumer
landscape. Unlike traditional celebrities, whose fame is
typically rooted in institutional settings - such as acting,
music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and
consistent engagement with their audiences.
Yuksel Ekinci, Professor of Marketing and Sales at the
University of Portsmouth, said: "Many SMIs act as
opinion leaders or experts within their respective areas,
frequently reviewing products and leveraging their
authority, expertise, or relationships with followers to
influence purchasing decisions. Some inspire and
entertain; others deceive and upset. The deception and
damage, and their impact on consumption, need to be
carefully regulated."
This study organises the negative aspects of influencer
marketing into six key themes:
1. Promotion of harmful products − SMIs often endorse
unhealthy or dangerous products such as diet pills, detox
teas, and alcohol without full disclosure, influencing
consumption habits, particularly among younger
audiences.
2. Dissemination of misinformation − many influencers,
despite lacking expertise, spread false information about
health, politics, and social issues, leading to widespread
disinformation.
3. Reinforcement of unrealistic beauty standards − by
presenting filtered and curated images, influencers
contribute to body dissatisfaction, low self-esteem, and
harmful beauty practices.
4. Fostering of comparison culture − influencer-driven
content fuels lifestyle envy and social anxiety, leading to
negative self-comparison and diminished wellbeing.
5. Deceptive consumption practices − some influencers
engage in unethical behaviours such as undisclosed
sponsorships, promotion of counterfeit goods, and
misleading advertisements, undermining consumer trust.
6. Privacy concerns − the extensive data collection and
sharing by influencers raise significant security and
regulatory issues, posing risks for both influencers and
followers.
Social media influencers hold immense power over
consumer decisions and cultural norms. While they
provide entertainment, inspiration, and brand
engagement, the unchecked influence of some SMIs can
lead to serious ethical and psychological consequences.
Our study highlights the urgency for both academic and
industry stakeholders to address these challenges
proactively.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth
The study calls for more stringent oversight, increased
transparency, and ethical marketing strategies to mitigate
these risks. Researchers suggest the following strategies
for policymakers and marketeers:
•Transparency and ethical compliance: brands must
enforce clear disclosure policies to ensure responsible
influencer partnerships.
• Regulation and consumer protection: governments should strengthen policies on influencer marketing to
prevent deceptive practices and misinformation.
• Mental health awareness: companies and influencers
must prioritize authentic content that promotes well-being
rather than unattainable ideals.
• Data privacy protections: stronger safeguards and
awareness campaigns are needed to protect users from
privacy breaches and data exploitation.
Dr Georgia Buckle, Research Fellow in the School of
Accounting, Economics and Finance at the University of
Portsmouth, said: "Social media influencers hold
immense power over consumer decisions and cultural
norms. While they provide entertainment, inspiration, and
brand engagement, the unchecked influence of some
SMIs can lead to serious ethical and psychological
consequences. Our study highlights the urgency for both
academic and industry stakeholders to address these
challenges proactively."
This research offers a critical framework for analysing
influencer culture beyond its commercial benefits,
emphasising the need for ethical marketing practices and
a healthier digital ecosystem.
https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv
eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark
eting-and-consumer-behaviour
Read the excerpt below:
"Unlike traditional celebrities, whose fame is typically rooted in institutional settings - such as acting, music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and consistent engagement with their audiences."
An English teacher preparing advanced reading comprehension activities for upper-intermediate students identifies this sentence as exemplifying complex syntactic structures that warrant explicit instruction. When analyzing the sentence's grammatical architecture, discourse function, and pedagogical implications for teaching academic English reading skills, particularly focusing on contrastive constructions and non-restrictive relative clauses embedded within comparative frameworks, the teacher should recognize that:
"Unlike traditional celebrities, whose fame is typically rooted in institutional settings - such as acting, music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and consistent engagement with their audiences."
An English teacher preparing advanced reading comprehension activities for upper-intermediate students identifies this sentence as exemplifying complex syntactic structures that warrant explicit instruction. When analyzing the sentence's grammatical architecture, discourse function, and pedagogical implications for teaching academic English reading skills, particularly focusing on contrastive constructions and non-restrictive relative clauses embedded within comparative frameworks, the teacher should recognize that:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Itajaí - SC
Prova:
UNIVALI - 2025 - Prefeitura de Itajaí - SC - Professor Inglês - Ensino Fundamental / Educação Infantil/ Educação Integral/ EJA |
Q4035340
Inglês
Reading, from a contemporary perspective, is not a
passive decoding activity. What is the role of the reader
in the construction of the text?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Itajaí - SC
Prova:
UNIVALI - 2025 - Prefeitura de Itajaí - SC - Professor Inglês - Ensino Fundamental / Educação Infantil/ Educação Integral/ EJA |
Q4035338
Inglês
Read the following sentence: "Although it was raining
heavily, they decided to go for a walk." What is the
correct interpretation of the relationship between the two
clauses?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Itajaí - SC
Prova:
UNIVALI - 2025 - Prefeitura de Itajaí - SC - Professor Inglês - Ensino Fundamental / Educação Infantil/ Educação Integral/ EJA |
Q4035334
Inglês
O ensino integrado das habilidades linguísticas é
essencial para a competência comunicativa. Qual das
opções a seguir descreve uma atividade que integra
corretamente as habilidades de Listening e Speaking?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Itajaí - SC
Prova:
UNIVALI - 2025 - Prefeitura de Itajaí - SC - Professor Inglês - Ensino Fundamental / Educação Infantil/ Educação Integral/ EJA |
Q4035332
Inglês
Instrumental English (English for Specific Purposes −
ESP) focuses on the development of reading strategies.
Analyze the statements below:
I.The strategy of Prediction involves the use of non-verbal elements (images, graphs) and typographical features (titles, boldface) to anticipate the content of the text before detailed reading.
II.The strategy of Skimming consists of rapid reading to grasp the general idea (gist) of the text, without focusing on details.
III.The strategy of Scanning is used to locate specific information in the text, such as dates, names, or numbers, while ignoring the rest of the information.
Which of the following statements is/are correct?
I.The strategy of Prediction involves the use of non-verbal elements (images, graphs) and typographical features (titles, boldface) to anticipate the content of the text before detailed reading.
II.The strategy of Skimming consists of rapid reading to grasp the general idea (gist) of the text, without focusing on details.
III.The strategy of Scanning is used to locate specific information in the text, such as dates, names, or numbers, while ignoring the rest of the information.
Which of the following statements is/are correct?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Itajaí - SC
Prova:
UNIVALI - 2025 - Prefeitura de Itajaí - SC - Professor Inglês - Ensino Fundamental / Educação Infantil/ Educação Integral/ EJA |
Q4035330
Inglês
A Base Nacional Comum Curricular (BNCC) redefine o
papel do ensino de língua inglesa na educação básica
brasileira. Qual é a função social atribuída a esse
componente curricular no documento?
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 12 |
Q4034385
Inglês
Read the sentence below:
"His arguments were specious , appealing on the surface but fundamentally flawed."
The underlined word "specious" derives from the Latin root spec- ("to look, to appear"), also present in words such as:
"His arguments were specious , appealing on the surface but fundamentally flawed."
The underlined word "specious" derives from the Latin root spec- ("to look, to appear"), also present in words such as:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 12 |
Q4034379
Inglês
Analyze the sentence below:
"The teacher had been explaining the topic for an hour when the bell rang."
The verb phrase "had been explaining" exemplifies:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 12 |
Q4034377
Inglês
Read the English sentence and its two possible
Portuguese translations:
Source: "She broke down in tears when she heard the news."
(1) "Ela quebrou-se em lágrimas ao ouvir a notícia." (2) "Ela desabou em lágrimas ao ouvir a notícia."
From the perspective of translation theory, the second version is preferable because it illustrates:
Source: "She broke down in tears when she heard the news."
(1) "Ela quebrou-se em lágrimas ao ouvir a notícia." (2) "Ela desabou em lágrimas ao ouvir a notícia."
From the perspective of translation theory, the second version is preferable because it illustrates:
Ano: 2025
Banca:
UNIVALI
Órgão:
Prefeitura de Luiz Alves - SC
Prova:
UNIVALI - 2025 - Prefeitura de Luiz Alves - SC - Professor de Língua Inglesa - Edital nº 12 |
Q4034376
Inglês
Texto associado
Digital archeology
The City Gallery presents Filip Popov with his exhibition
"Digital Archeology"
With a large exhibition, including works from his most
famous cycles, the visual artist Filip Popov will exhibit in
the Hall "2019" at 32 Gladstone Street from March 2 to
31.
For the first time the artist makes such a large-scale
performance in the city where he was born.
The opening will be on March 2 from 17:00 to 19:30.
The topics that excite the author of the exhibition "Digital
Archeology" can be deciphered in the titles of the series
of works created over the past 8 years: TransOrganic,
Para Bellum, Order, Posthuman, Paleomatic Monologues
and Prayers to the latest series - Bunker City and Zero City. As Velizara Ivanova emphasizes in her analysis:
Combining works dating back to 2014, Digital Archeology
reflects Philip Popov's continuing focus on the
posthumanism and transhumanism, confronting
technology and our uncertain future and insight into the
way machines are woven into our tomorrow's world. "
Born in 1964 in Plovdiv, Filip Popov spent several years
of his childhood in Germany, where he formed his ideas
for unity between art, architecture, design and
technology. He studied art at the National Academy of
Arts in Sofia, moved to Basel to study at the
Kunstgewerbeschule, and later lived in Zurich.
He has had solo exhibitions at EASA, West Berlin (1988),
EKG, Wetzikon, CH (1993), Binz Foundation 39, Zurich
(1994), Kunsthalle Liesthal, CH (1996), ArtFront Gallery,
Tokyo (2005). It is presented in the most famous galleries
in Sofia and the country. In 2014 he participated in the
National Autumn Exhibitions in Plovdiv. Filip Popov
exhibits his works in numerous group exhibitions in
Bulgaria, Switzerland, Austria, France.
https://www.visitplovdiv.com/en/node/10577
Consider the following pedagogical situation:
An English teacher preparing a lesson on the text "Digital Archeology" for Brazilian high school students wants to design activities that develop critical reading skills, intercultural competence, and linguistic awareness while aligning with Base Nacional Comum Curricular (BNCC) competencies. The teacher plans to explore the text's themes of art, technology, posthumanism, and cultural mobility (artist's international trajectory). When selecting the most pedagogically sound approach that integrates language skills, cultural awareness, and critical thinking as emphasized by BNCC for English language teaching, the teacher should:
An English teacher preparing a lesson on the text "Digital Archeology" for Brazilian high school students wants to design activities that develop critical reading skills, intercultural competence, and linguistic awareness while aligning with Base Nacional Comum Curricular (BNCC) competencies. The teacher plans to explore the text's themes of art, technology, posthumanism, and cultural mobility (artist's international trajectory). When selecting the most pedagogically sound approach that integrates language skills, cultural awareness, and critical thinking as emphasized by BNCC for English language teaching, the teacher should:
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