Questões de Concurso
Sobre pronome subjetivo | subjective pronoun em inglês
Foram encontradas 94 questões
Facebook and mobile phones
Will Home work?
Apr 4th 2013, 23:24 by M.G | SAN FRANCISCO

A DAY after the mobile phone celebrated its 40th birthday, Facebook has produced something that it hopes will make certain of the devices even more useful. On April 4th the giant social network unveiled Home, new software that is designed to give it more prominence on mobile phones powered by Android, an operating system developed by Google.
This matters because more and more folk are now accessing social networks from mobile devices rather than from desktop computers and because mobile advertising revenues are growing fast, albeit from a low base. Without a robust mobile presence, Facebook could see some of its users siphoned off by rivals born in the mobile era. And it could miss out on a potentially massive source of new revenue.
There had been speculation that Facebook was working on a phone of its own, or at least on a mobile operating system to rival Android or Apple’s iOS. But dabbling in hardware at this stage of its development would be a huge risk for Facebook and developing a rival operating system would risk alienating Apple and Google, whose mobile platforms have helped power its advertising growth. EMarketer, a research firm, reckons Facebook is on track to win 11% of the $13.6 billion likely to be spent around the world on mobile ads this year.
(Adaptado de http://www.economist.com/blogs/babbage/2013/04/facebook-and-mobile-phones; Acessado em 08/04/2013)
As palavras it e whose, que aparecem sublinhadas no texto, referem-se, respectivamente, a
The pronoun “they” (l.13) refers to “Ideas” (l.11)
The pronoun “It” (l.5) refers to “diplomacy” (l.2).
If It’s for Sale, His Lines Sort It
By MARGALIT FOX
It was born on a beach six decades ago, the product of a pressing need, an intellectual spark and the sweep of a young man’s
fingers through the sand.
The result adorns almost every product of contemporary life, including groceries, wayward luggage and, if you are a
traditionalist, the newspaper you are holding.
The man on the beach that day was a mechanical-engineer-in-training named N. Joseph Woodland. With that transformative
stroke of his fingers − yielding a set of literal lines in the sand − Mr. Woodland, who died on Sunday at 91, conceived the modern bar
code.
Mr. Woodland was a graduate student when he and a classmate, Bernard Silver, created a technology, based on a printed
series of wide and narrow striations, that encoded consumer-product information for optical scanning.
Their idea, developed in the late 1940s and patented 60 years ago this fall, turned out to be ahead of its time, and the two men
together made only $15,000 from it, when they sold their patent to Philco. But the curious round symbol they devised would ultimately
give rise to the universal product code, or U.P.C., as the staggeringly prevalent rectangular bar code (it graces tens of millions of
different items) is officially known.

Here is part of the story behind the invention:
To represent information visually, he realized, he would need a code. The only code he knew was the one he had learned in the
Boy Scouts.
What would happen, Mr. Woodland wondered one day, if Morse code, with its elegant simplicity and limitless combinatorial
potential, were adapted graphically? He began trailing his fingers idly through the sand.
“What I’m going to tell you sounds like a fairy tale,” Mr. Woodland told Smithsonian magazine in 1999. “I poked my four fingers
into the sand and for whatever reason − I didn’t know − I pulled my hand toward me and drew four lines. I said: ‘Golly! Now I have four
lines, and they could be wide lines and narrow lines instead of dots and dashes.’ ”
That consequential pass was merely the beginning. “Only seconds later,” Mr. Woodland continued, “I took my four fingers − they
were still in the sand − and I swept them around into a full circle.”
Mr. Woodland favored the circular pattern for its omnidirectionality: a checkout clerk, he reasoned, could scan a product without
regard for its orientation.
But that method − a variegated bull’s-eye of wide and narrow bands −, which depended on an immense scanner equipped with
a 500-watt light, was expensive and unwieldy, and it languished for years.
The two men eventually sold their patent to Philco for $15,000 − all they ever made from their invention.
By the time the patent expired at the end of the 1960s, Mr. Woodland was on the staff of I.B.M., where he worked from 1951
until his retirement in 1987.
Over time, laser scanning technology and the advent of the microprocessor made the bar code viable. In the early 1970s, an
I.B.M. colleague, George J. Laurer, designed the familiar black-and-white rectangle, based on the Woodland-Silver model and drawing
on Mr. Woodland’s considerable input.
(Adapted from http://www.nytimes.com/2012/12/13/business/n-joseph-woodland-inventor-of-the-bar-code-dies-at-91.html?nl=todaysheadlines
&emc=edit_th_20121214&_r=0)
O pronome “It”, no início do texto, refere-se a


As palavras "We" e "Our" estão sendo usadas no texto como:
The pronoun “it” (l.13) refers to “another meaning” (l.11-12).
the pronoun “it” (l.15) refers to Nobel’s fortune.
We have to do something about pollution. _____ hurts all of _____.












