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Sobre interpretação de texto | reading comprehension em inglês
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Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below about the text.
1. The research about new products cost an enormous amount of money.
2. Neuromarketing is only used to develop famous brands.
3. ‘Caps’ were used by volunteers to watch commercials or test products.
4. The problem with old-fashioned research was that people were not always truthful in their responses.
Choose the option that contains the correct statments.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.
( ) In the sentence “They literally use this device to read the minds of their volunteers” (4th paragraph of Text 1) the pronoun they refers to the researchers.
( ) In the sentence “This will become standard as more companies capitalize on the technology.”, the phrase in bold can be replaced by “gain advantage from” without changing its meaning.
( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1st paragraph of Text 1) are being used in the past perfect continuous tense.
( ) The following words (1st paragraph of Text 1) directly, currently and, exactly are examples of adverbs.
( ) In the sentence “Wearing a special headset called an electrode cap” (4th paragraph of text 1) the word in bold is a verb in the gerund form.
Choose the alternative which presents the correct sequence, from top to bottom:
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below and determine whether they are true ( T ) or false ( F ) based on Text 1.
( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Volunteers are submitted to a process that is simple: to wear a headset.
Select the option that presents the correct sequence from top to bottom.
"While globalization has facilitated the exchange of ideas, it has also led to the erosion of local cultures. This duality is particularly evident in education, where international benchmarks often overshadow indigenous practices." Which of the following statements about the passage is inaccurate in terms of cohesion and coherence?
O texto seguinte servirá de base para responder à questão.
Duct-taped banana artwork sells for $6.2m in NYC
Maurizio Cattelan's provocative artwork of a banana duct-taped to a wall has fetched $6.2m (£4.9m) at Sotheby's in New York - four times higher than pre-sale estimates.
The auction house says Chinese cryptocurrency entrepreneur Justin Sun outbid six other rivals to get the "Comedian" installation of the Italian visual artist on Wednesday.
"In the coming days, I will personally eat the banana as part of this unique artistic experience," Mr Sun was quoted as saying.
The taped banana - now perhaps one of the most expensive fruits ever sold - was actually bought earlier in the day for a mere $0.35, according to the New York Times.
"Comedian" was first unveiled to the public in 2019, instantly becoming a viral sensation and also provoking heated debates about what art is.
The installation - which has travelled around the world - comes with instructions on how to replace the banana whenever it rots.
In fact, the fruit has been eaten not once, but twice.
In 2023, a South Korean art student helped himself when the installation went on display at Seoul's Leeum Museum of Art.
The museum later placed a new banana in the same spot, local media reported.
Four years earlier, a performance artist pulled the banana from the wall after the artwork was sold for $120,000 at Art Basel in Miami.
The banana was swiftly replaced, and no further action was taken.
Justin Sun runs the Tron blockchain network, which facilitates some cryptocurrency transactions. Last year the US Securities and Exchange Commission accused him of fraud, saying he had falsely inflated trading volumes of TRX, Tron's crypto token. Mr Sun denies the charges.
https://www.bbc.com/news/articles/cy87202v43no
O texto seguinte servirá de base para responder à questão.
Duct-taped banana artwork sells for $6.2m in NYC
Maurizio Cattelan's provocative artwork of a banana duct-taped to a wall has fetched $6.2m (£4.9m) at Sotheby's in New York - four times higher than pre-sale estimates.
The auction house says Chinese cryptocurrency entrepreneur Justin Sun outbid six other rivals to get the "Comedian" installation of the Italian visual artist on Wednesday.
"In the coming days, I will personally eat the banana as part of this unique artistic experience," Mr Sun was quoted as saying.
The taped banana - now perhaps one of the most expensive fruits ever sold - was actually bought earlier in the day for a mere $0.35, according to the New York Times.
"Comedian" was first unveiled to the public in 2019, instantly becoming a viral sensation and also provoking heated debates about what art is.
The installation - which has travelled around the world - comes with instructions on how to replace the banana whenever it rots.
In fact, the fruit has been eaten not once, but twice.
In 2023, a South Korean art student helped himself when the installation went on display at Seoul's Leeum Museum of Art.
The museum later placed a new banana in the same spot, local media reported.
Four years earlier, a performance artist pulled the banana from the wall after the artwork was sold for $120,000 at Art Basel in Miami.
The banana was swiftly replaced, and no further action was taken.
Justin Sun runs the Tron blockchain network, which facilitates some cryptocurrency transactions. Last year the US Securities and Exchange Commission accused him of fraud, saying he had falsely inflated trading volumes of TRX, Tron's crypto token. Mr Sun denies the charges.
https://www.bbc.com/news/articles/cy87202v43no
In the tapestry of conversation, intonation and rhythm act as the musical notes, transforming ordinary speech into a melodic expression. Like a song's cadence, varied tones convey emotion, while rhythm sets the pace of dialogue. Whether in formal speeches or everyday exchanges, the artful use of these elements enriches language, turning mundane words into a symphony of connection. Embracing the melody of speech allows us to communicate with the grace and impact of a well-composed song, turning each sentence into a harmonious note in the composition of human interaction.
What is the main analogy used in the text to illustrate the role of intonation and rhythm in spoken language?
Bob: Hey, wassup? Long time no talk! ?
Jane: Not much, just chillin'. How 'bout you?
Bob: Same here, just grindin' at work. It's been cray cray lately.
Jane: Ugh, adulting sucks sometimes. I feel ya. Anything exciting happening?
Bob: Nah, just the usual. Netflix and chillin' this weekend. You in?
Jane: Totally down! Binge-watching anything good?
Bob: Bingeing "Stranger Things" for the nth time. It's lit!
Jane: Haha, classic choice. I'm so in. Let's do it! ??
What does Bob mean when he says, "It's been cray cray lately"?
Available at: https://www.gocomics.com/pickles/2024/09/18
In the last panel of the comic strip, the grandfather says, "With a capital 'J'." What is the meaning of the word "capital" in this context?
Available at: https://www.gocomics.com/garfield/2000/06/01
In the comic strip, Garfield reacts to a television program introducing a man who can "talk backwards." Based on Garfield's response in the final panel, what can we infer about his attitude towards the show?
In the comic strip, what word could replace the expression "I'm busy" in the second panel without changing the meaning?
Observe the description of the reading strategy below and choose the correct alternative.
"This practice consists of observing the text only to detect the general subject, without worrying about the details. Therefore, we must pay attention to the layout of the text, understand the introductory and concluding paragraphs, and observe the non-verbal elements such as images, graphs, tables, etc."
“The lotus is the most beautiful flower, whose petals open one by one. But it will only grow in the mud. In order to grow and gain wisdom, first you must have the mud --- the obstacles of life and its suffering. ... The mud speaks of the common ground that humans share, no matter what our stations in life. ... Whether we have it all or we have nothing, we are all faced with the same obstacles: sadness, loss, illness, dying and death. If we are to strive as human beings to gain more wisdom, more kindness and more compassion, we must have the intention to grow as a lotus and open each petal one by one. ”
― Goldie Hawn
According to the text, what does the "mud" represent in the process of human growth?
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
TEXTO PARA A QUESTÃO
Foods with Good Bacteria
MOTHER EARTH NEWS – Like many of us, I didn’t think much about my gut health when I was younger. But being more responsible for my own foods when I moved out of the house changed what I bought. For some items, it’s a matter of swapping out a product that’s high in processed sugar and other additives for a healthier option. For others, I’ve rethought my food choices altogether, which includes considering guthealthy options to buy at my local store or make myself. If you’re beginning to explore fermented foods, you’re in the right spot. Here are a few foods with good bacteria and some fermented foods recipes you can try.
Source: https://www.postjournal.com/wire/?category=5307&ID=317975
Read the following dialogue:
Emma: "Hey, did you enjoy the concert last night?"
Liam: "The band certainly knows how to put on a show."
Emma: "So you had a great time then?"
Liam: "Well, the venue was interesting."
What can be inferred about Liam's true feelings regarding the concert?
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