Questões de Concurso
Sobre infinitivo e gerúndio | infinitive and gerund em inglês
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Cultural diversity and cultural identity in globalization
In the process of globalization winners are the countries with highly developed mass media as complex systems which are able to broadcast and receive diverse information which are used as basic development resource. On the other side are the developing countries which suffer their impact. Their characteristic is the small capacity to adapt to innovations that came from outside and that is why their cultural identity is called into question. Mass media are not only instruments for spreading popular culture and industries, but at the same time, their use enables cultural hegemony. Mass media, society, local culture, and media content are closely related. By exhibiting TV shows, movies, dramas etc. media will reflect values specific to local culture. So, we can talk about displaying commerciality as feature of American culture, Japanese aesthetic values, French tendency to philosophize... One of the main functions of mass media is to transfer cultural inheritance, information about the past, values of a given society, and to furnish cultural directive for life, action, and behavior. Despite the globalization of the economy, and the emergence of international political institutions, global dissemination of culture (mass media, education, modernization, urbanization, the spread of literacy) from the late 20th century has strengthened national identities. Modern nationalism is less focused on defending the country and more inclined to defend the established cultural identity. The identities represent the defense against unpredictability, disorder, and changes of globalization. In the last three decades there is strong trend to resisting globalization and cosmopolitanism as a form of defense of cultural identity. “God, nations, families and communities will ensure eternal figures that cannot be broken down and around which society will develop a counter-culture of real virtuality”. Castells considers that individuals carry with them the eternal truth, the values that cannot be virtualized or destroyed. As the globalization process strengthens the coming of cultural integrity and identity problems are more prevalent. Dominant monoculture stands against local, national and traditional cultures with the progressive disintegration of traditional culture value patterns.
(Available: www.wseas.us/e-library/conferences/2013. Adapted.)
Gerund use does NOT follow the same pattern of “spreading” (L04) in
Read the text and answer to the question.
Cultural diversity and cultural identity in globalization
The Operations Function
Although somewhat ‘invisible’ to the marketplace the operations function in a typical company accounts for well over half the employment and well over half the physical assets. That, in itself, makes the operations function important. In a company’s organization chart, operations often enjoys parity with the other major business functions: marketing, sales, product engineering, finance control (accounting), and human resources (personnel, labor relations). Sometimes, the operations function is organized as a single entity which stretches out across the entire company, but more often it is embedded in the district, typically product-defined divisions into which most major companies are organized.
In many service businesses, the operations function is typically more visible. Service businesses are often organized into many branches, often with geographic responsibilities – field offices, retail outlets. In such tiers of the organization, operations are paramount.
The operations function itself is, often divided
.................two major groupings .................tasks:
line management and support services. Line management generally refers.................those managers directly concerned................the manufacture of the product or the delivery of the service. They are the ones who are typically close enough to the product or service that they can ‘touch’ it. Line management supervises the hourly, blue-collar workforce. In a manufacturing company, line management frequently extends to the stockroom (where material, parts, and semi-finished products – termed ‘work-in-process inventory – are stored), materials handling, the tool room, maintenance, the warehouse (where finished goods are stored), and distribution, as well as the so-called ‘factory floor’. In a service operation, what is considered line management can broaden considerably. Often, order-taking roles, in addition to orderfilling roles, are supervised by service line managers.
Support services for line management’s operations can be numerous. Within a manufacturing environment, support services carry titles such as quality control, production planning and scheduling, purchasing, inventory control, production control (which determines the status of jobs in the factory and what to do about jobs that may have fallen behind schedule), industrial engineering (which is work methods oriented), manufacturing engineering (which is hardware-oriented), on-going product engineering, and field service. In a service environment, some of the same roles are played but sometimes under vastly different names.
Thus, the managers for whom operational issues are central can hold a variety of titles. In manufacturing, the titles can range from vice-president – manufacturing, works manager, plant manager, and similar titles at the top of the hierarchy, through such titles as manufacturing or production manager, general superintendent, department manager, materials manager, director of quality control, and down to general foreman or foreman. Within service businesses, ‘operations manager’ is sometimes used but frequently the title is more general – business manager, branch manager, retail manager, and so on.
SCHMENNER, Roger W. Production/Operations Management.
5th Edition. Prentice-Hall, 1993.
Cow Threat
Cows are walking machines. They transform materials (grass, hay, water, and feed) into finished products (milk, beef, leather, and so on).
As any factory, cows produce waste. Solid waste is eliminated through the rear end of these ‘complex machines’, and it is used as fertilizer.
The fermentation process in their four stomachs produces gas. These walking machines have two chimneys: one in the front end, and other in the rear end. Gaseous emissions through the front end chimney are called burps. Cows burp a lot. Every minute and half these burps release methane gas. Methane is dangerous to the planet because it contributes to the greenhouse effect.
The world population is growing very fast. That means there are more people eating beef. Consequently, there is more cattle – more walking machines – producing more methane gas.
This is the problem, but very few people want to change their eating habits. What about you?
Analyze the sentences according to structure and grammar use.
1. The words they and their, in bold in the text, are object pronoun and possessive adjective, respectively.
2. The negative form of: “These walking machines have two chimneys”, is “These walking machines haven’t two chimneys”.
3. The underlined word in the following sentence: “These walking machines” is a gerund form.
4. The word release is synonym of discharge.
Choose the alternative which presents the correct ones.
Analyse the statements below, considering the context of occurrence in the text.
I. Considering the grammatical context, the expression ‘have always had’ (l.01) should be translated to ‘sempre tiveram’.
II. The phrasal verb ‘went on’ (l.29) has the same meaning as the expression ‘took place’.
III. The verb ‘persuading’ is in the –ing form due to the presence of the preposition ‘at’ (l.24).
Which ones are correct?
Judge the following item according to text 19A3BBB.
It is correct to replace “calling” with call in the phrase “used to
calling” (l.17).
Judge the following item, on the linguistic aspects of text 19A1AAA.
The verbal phrase “allowed him to live abroad” (l.4) can be
correctly replaced by allowed him living abroad.
Based on the text, judge the following items.
If we want avoiding is a suitable alternative for “If we
want to avoid” (line 4).
Read the text to answer 33, 34 and 35.
Reflective teaching: exploring your own classroom practice
Fill in the blanks with the most appropriate words:
She was the ____________ woman I ever met. Besides, she was ____________ intelligent and creative. Also, she received the ___________ recognition of her time for _________ the first pianist of her country to receive an international award.
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