According to the text, the writer says that:

Rental Business

Renting, also known as hiring, is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for all property charges regularly incurred by the ownership. The rental business in Brazil has grown fantastically in a relatively short period of time and almost without the general public noticing. Renting is not new in the country, and it already covers more items than most consumers might think. For many years it has been common for women to rent hats, dresses, shoes and other items of clothing for weddings. As the Brazilian car industry grew, auto rental agencies appeared by the dozens. Agencies offering temporary help for offices or domestic purposes have been around for quite a long time. But you can also rent items such as furniture as well as decorative plants for home or office. Perhaps the extreme in this area is a company which rents complete new clothing for women and guarantees to exchange and renew. (Adapted from an article by Tom Barnett, “Brazil Herald’s Supplement”)