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Q2423366 Inglês

What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

Mark the alternative that fills in correctly the gap in line 24 in the present perfect verb tense.
Alternativas
Q2423365 Inglês

What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

What do the words in bold “it” (l. 04), “it” (l. 16), and “which” (l. 20) refer to, respectively? 
Alternativas
Q2423364 Inglês

What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

Why is the verb in line 15 “providing” in the gerund form?
Alternativas
Q2423363 Inglês

What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

Which of the questions below is NOT answered by the text?
Alternativas
Q2423362 Inglês

What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

Analyze the following statements about the article and mark T, if true, or F, if false.


( ) CXM and CRM are practically the same thing, except for the methods of analyzing customer behavior.
( ) CXM is capable of analyzing a high volume of data and then provide important information to help decision-making.
( ) Customers also benefit from companies using CXM because they have more satisfying experiences.


The correct order of filling the parentheses, from top to bottom, is:
Alternativas
Respostas
1: E
2: C
3: B
4: D
5: A