McDonald's sales drop as diners face 'uncertainty'
McDonald's has suffered its biggest drop in US sales
since the height of Covid, a fall that it said was driven by
people's concerns over the US economy.
Despite a marketing tie-in with the Minecraft movie and
extended price deals, US customers made fewer visits to
the burger chain in the first three months of this year,
compared to a year ago.
Chief executive Chris Kempczinski said customers were
"grappling with uncertainty".
But he assured investors that the firm could "navigate
even the toughest of market conditions".
McDonald's has been working for months to try to reignite
enthusiasm among customers, after facing a backlash
over rising prices, especially from lower income
households.
However, revenue at US McDonald's outlets that have been open at least a year sank 3.6% in the first three
months of 2025 compared to a year earlier.
That is the steepest decline in like-for-like sales in the US
since the three months to the end of June 2020 when
pandemic restrictions were in place.
The surprise drop in sales coincided with a contraction in
the US economy, which shrank at an annual rate of 0.3%
in the first three months of 2025, the first quarterly
decline in output since 2022.
Reacting to the growth figures, President Trump called
for patience, saying he needed "a little bit of time" and
described the numbers as a reflection of the "Biden
economy", a reference to his predecessor as president.
However, Danni Hewson, head of financial analysis at AJ
Bell, said Americans were nervous and cutting back on
discretionary spending as a result.
"They're worried prices will rise even higher and that
household budgets, already feeling the impact of
previous inflation, will be stretched beyond breaking
point," she said.
"They're also nervous about the potential for job losses if
the economy continues to stutter as businesses try and
make sense of an evolving tariff environment."
McDonald's figures reflect the first two months of Donald
Trump's presidency, with the reporting period ending just
before his barrage of tariff announcements on 2 April.
Dubbed "Liberation Day", that broadside prompted further
confusion among many firms and consumers.
Mr Kempczinski said: "Consumers today are grappling
with uncertainty, but they can always count on
McDonald's [...] for exceptional value".
"McDonald's has a 70-year legacy of innovation,
leadership, and proven agility, all of which give us
confidence in our ability to navigate even the toughest of
market conditions and gain market share," he added.
Over the same three-month period to March, the slump in
McDonald's US sales dragged its global like-for-like
revenue down 1%, despite growing sales in Japan,
Australia, and the Middle East.
Businesses have had a mix of reactions since Trump
began revealing and enforcing his plans for tariffs, which
are a tax payable by a person or firm buying a good from
overseas.
This week, technology giant Intel said costs would rise
and a recession was more likely because of Trump's
tariffs.
Sportswear brand Adidas said they would lead to higher
prices in the US for popular trainers including the Gazelle
and Samba.
Meanwhile, delivery giant DHL paused deliveries worth
more than $800 (£603) due to US trade policy before
lifting them after negotiating "adjustments" to customs
rules.
Trump and his allies have said the policies will help to bring more jobs to the US as firms base factories and
operations the country to avoid the new taxes.
However, many companies and economists have said
this will be difficult to achieve and will likely mean job
losses and economic pain at least in the short term.
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