Students compare advertisements for the same type of
product produced in different English-speaking contexts.
They initially describe one advertisement as "normal" and
another as "strange." The teacher wants to develop
intercultural competence without replacing one
stereotype with another.
Which intervention is appropriate?

Question

Students compare advertisements for the same type of
product produced in different English-speaking contexts.
They initially describe one advertisement as "normal" and
another as "strange." The teacher wants to develop
intercultural competence without replacing one
stereotype with another.
Which intervention is appropriate? Alternativa A: Ask students to identify fixed cultural traits that
explain each advertisement and create a list of typical
characteristics associated with each country. Ou Alternativa B: Explain the correct interpretation of each
advertisement before allowing students to discuss it,
preventing culturally inappropriate judgments from
emerging in classroom interaction. Ou Alternativa C: Focus on lexical differences between the
advertisements because interpretations of cultural
values cannot be addressed objectively in language
education. Ou Alternativa D: Encourage students to examine audience, context,
values, visual conventions, and their own
assumptions while avoiding the treatment of national
cultures as internally homogeneous.

Associação Municipal do Extremo Oeste de Santa Catarina · Accepted Answer

Alternativa [D] Encourage students to examine audience, context,
values, visual conventions, and their own
assumptions while avoiding the treatment of national
cultures as internally homogeneous.

Students compare advertisements for the same type of produc...

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