Consider the sentence below: "Meanwhile, fellow footwear re...

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Legendary shoe shop to shut store for good as string of locations have already disappeared in 'end for high street'


(1º§) The retailer, which has more than 300 stores, has confirmed it'll shut for good at High Street in Newcastle under Lyme by the end of 2023. It comes after Clarks announced that it'll pull down the shutters in High Street Inverness before the end of this month. It'll also shut in Westwood Cross Shopping Centre in Kent in mid-November.


(2º§) Several Clarks stores closed earlier this year too, with its branch in Fareham Shopping Centre shutting on August 5 and the Dundee store closing on July 25. Before this, it closed the doors on two stores in Kent in Ashford and Gillingham at the end of 2022. Shoppers have reacted with disappointment at the Newcastle closure, with one writing on social media: "The end of the high street it's all gone now." While another added: "Another one so sad." And a third said: "I can't cope with this."


(3º§) A Clarks spokesperson told The Sun: "We have a strong duty of care to all our employees, and we are working closely with the store team as they now go through a period of consultation. "Customers can continue to shop from our full range of products online and at our nearby Clarks stores in Leek, Crewe and Nantwich, as well as our outlet store in Talke." The popular footwear chain was founded in 1825 and operated across over 1,400 stores and franchises internationally at its peak. But as of July 2023, the brand had just 320 stores.


(4º§) Clarks brought in management consultants McKinsey & Co to help with restructuring plans after posting a £82.9million post-tax loss in 2019. It was then rescued from the brink of collapse with a £100million investment deal by private equity firm LionRock Capital.


(5º§) A Company Voluntary Arrangement (CVA) was agreed which saw the Clarks family lose overall control of the company. A CVA allows firms that have run out of cash to look at ways to save the business, such as reducing rent rates with landlords. Companies often agree to a CVA to avoid insolvency, which can lead to closures or the whole business going bust.


(6º§) More than 50 stores were set to close following this announcement in November 2020 - but dozens more have shut since then. All is not lost for shoppers though, as the retailer has also relocated and opened new shops in recent months. The brand opened a new store on East Street in Taunton in April following the closure of its original high street store.


(7º§) Clarks also opened up a new store in Newcastle's Eldon Square shopping centre on May 14. Meanwhile, fellow footwear retailer Shoezone is pulling down the shutters on another store in its latest round of closures. Plus, we have the full list of 78 shops closing this week including Wetherspoons and House of Fraser. The cost of living crisis on top of a rise in online shopping has made it tougher than ever for businesses to keep physical stores open. Retailers and shoppers alike are also hit hard by stubbornly high energy costs and inflation.


Fonte: https://www.thesun.co.uk/money/24188403/clarks-shop-close-high-street/

Consider the sentence below:


"Meanwhile, fellow footwear retailer Shoezone is pulling down the shutters on another store in its latest round of closures." (7º§)


It can be correctly translated as follows: 

Alternativas

Gabarito comentado

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Gabarito: D

Fundamento decisivo: A decisão dependia de reconhecer, no trecho jornalístico, o valor de "Meanwhile" como continuidade narrativa e não de contraste, além do sentido de fechamento comercial em "pulling down the shutters".

Tema central: tradução contextual jornalística
Análise das alternativas
A
Errada
Erra em dois pontos concretos. “Por outro lado” dá valor de oposição argumentativa, mas “Meanwhile” no texto jornalístico introduz fato paralelo, isto é, “Enquanto isso”. Além disso, “concorrente” acrescenta uma relação competitiva que não está expressa em “fellow”, que apenas indica outro varejista do mesmo ramo.
B
Errada
O erro decisivo está em “série de falências”. O original traz “latest round of closures”, que se refere a fechamentos de lojas, não a insolvência ou falência. Mesmo que “abaixando as portas” tente reproduzir a imagem da locução, isso não corrige a tradução indevida de “closures”.
C
Errada
A expressão “está puxando a tendência de fechamento” não corresponde à locução idiomática “is pulling down the shutters on another store”. No contexto comercial, essa locução significa fechar ou encerrar a loja; a alternativa desvia o sentido do verbo e desmonta a estrutura semântica da frase.
D
Certa
A alternativa D é a que melhor preserva o sentido global do original. Ela mantém "While"/"Enquanto isso" para "Meanwhile" e conserva a ideia de mais um fechamento de loja em nova rodada de encerramentos, sem trocar "closures" por falências. Na comparação com as demais, é a opção compatível com o gabarito oficial.
Pegadinha da questão
A confusão real era tratar “Meanwhile” como conectivo de oposição, transformar “fellow” em “concorrente” e, sobretudo, confundir “closures” com “falências”, além de perder o sentido idiomático de “pulling down the shutters”.
Dica para questões semelhantes
  • Em texto jornalístico, teste primeiro a função discursiva do conectivo: “meanwhile” normalmente indica simultaneidade ou progressão paralela, não contraste.
  • Não acrescente relações não expressas no original: “fellow retailer” aponta para mesmo ramo, não necessariamente concorrência.
  • Quando houver locução idiomática comercial, priorize o sentido contextual (“fechar/encerrar loja”) antes da leitura literal.
  • Diferencie “closures” de “falências”: fechamento de unidade não equivale, por si só, a insolvência.

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