Questões Militares Comentadas para ime

                                                        Text 3

                                   Xerox and the Icarus Paradox

                                                                                                             Schilling, Melissa A.

Strategic Management of Technological Innovation, Mc Graw-Hill International Edition, Fourth Edition

      According to Greek mythology, when King Minos imprisoned the crafstman Daedalus and his son Icarus, Daedalus built wings of wax and feathers so that he and his son could fly to their escape. Icarus was so enthralled by his wings and drawn to the light of the sun that despite his father's warning, he flew too high. The sun melted his wings, crashing Icarus to death in the sea. This was the inspiration for the now well-known Icarus Paradox – that which you excel at can ultimately be your undoing. Success can engender overconfidence, carelessness, and an unquestioning adherence to one's way of doing things.

      For example, in the 1960s and 1970s, Xerox had such a stranglehold on the photocopier market that it did not pay much attention when new Japanese competition began to infiltrate the market for smaller, inexpensive copiers. Xerox management did not believe competitors would ever be able to produce machines comparable to Xerox's quality and cost. However, Xerox was dangerously wrong. By the mid-1970s, Xerox was losing market share to the Japanese at an alarming rate. When Canon introduced a copier that sold for less than Xerox's manufacturing costs, Xerox knew it was in trouble and had to engage in a major benchmarking and restructuring effort to turn the company around.

                                                   Text 2

                                MATERIALS OF IMPORTANCE 

                              Carbonated Beverages Containers

      One common item that presents some interesting material property requirements is the container for carbonated beverages. The material used for this application must satisfy the following constraints: provide a barrier to the passage of carbon dioxide, which is under pressure in the container; be nontoxic, unreactive with the beverage, and, preferably be recyclable; be relatively strong, and capable of surviving a drop from a height of several feet when containing the beverage; be inexpensive and the cost to fabricate the final shape should be relatively low; if optically transparent, retain its optical clarity; and capable of being produced having different colors and/or able to be adorned with decorative labels.

      All three of the basic material types—metal (aluminum), ceramic (glass), and polymer (polyester plastic)—are used for carbonated beverage containers. All of these materials are nontoxic and unreactive with beverages. In addition, each material has its pros and cons. For example, the aluminum alloy is relatively strong (but easily dented), is a very good barrier to the diffusion of carbon dioxide, is easily recycled, beverages are cooled rapidly, and labels may be painted onto its surface. On the other hand, the cans are optically opaque, and relatively expensive to produce. Glass is impervious to the passage of carbon dioxide, is a relatively inexpensive material, may be recycled, but it cracks and fractures easily, and glass bottles are relatively heavy. Whereas the plastic is relatively strong, may be made optically transparent, is inexpensive and lightweight, and is recyclable, it is not as impervious to the passage of carbon dioxide as the aluminum and glass. For example, you may have noticed that beverages in aluminum and glass containers retain their carbonization (i.e., “fizz”) for several years, whereas those in two-liter plastic bottles “go flat” within a few months.

Disponível em https://onedrive.live.com/view.aspx?resid=FA116F188700E8B6!608&ithint=file%2cpdf&app =WordPdf&authkey=!AcrrQAFlJ83JGjU Acesso em 15 Abr 2015.

                                                   Text 2

                                MATERIALS OF IMPORTANCE 

                              Carbonated Beverages Containers

      One common item that presents some interesting material property requirements is the container for carbonated beverages. The material used for this application must satisfy the following constraints: provide a barrier to the passage of carbon dioxide, which is under pressure in the container; be nontoxic, unreactive with the beverage, and, preferably be recyclable; be relatively strong, and capable of surviving a drop from a height of several feet when containing the beverage; be inexpensive and the cost to fabricate the final shape should be relatively low; if optically transparent, retain its optical clarity; and capable of being produced having different colors and/or able to be adorned with decorative labels.

      All three of the basic material types—metal (aluminum), ceramic (glass), and polymer (polyester plastic)—are used for carbonated beverage containers. All of these materials are nontoxic and unreactive with beverages. In addition, each material has its pros and cons. For example, the aluminum alloy is relatively strong (but easily dented), is a very good barrier to the diffusion of carbon dioxide, is easily recycled, beverages are cooled rapidly, and labels may be painted onto its surface. On the other hand, the cans are optically opaque, and relatively expensive to produce. Glass is impervious to the passage of carbon dioxide, is a relatively inexpensive material, may be recycled, but it cracks and fractures easily, and glass bottles are relatively heavy. Whereas the plastic is relatively strong, may be made optically transparent, is inexpensive and lightweight, and is recyclable, it is not as impervious to the passage of carbon dioxide as the aluminum and glass. For example, you may have noticed that beverages in aluminum and glass containers retain their carbonization (i.e., “fizz”) for several years, whereas those in two-liter plastic bottles “go flat” within a few months.

Disponível em https://onedrive.live.com/view.aspx?resid=FA116F188700E8B6!608&ithint=file%2cpdf&app =WordPdf&authkey=!AcrrQAFlJ83JGjU Acesso em 15 Abr 2015.