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America’s social-media addiction is getting worse

(Sources: Pew Research Centre; e Marketer)

   A survey in January and February 2019 from the Pew Research Centre, a think tank, found that 69% of American adults use Facebook; of these users, more than half visit the site “several times a day”. YouTube is even more popular, with 73% of adults saying they watch videos on the platform. For those aged 18 to 24, the figure is 90%. Instagram, a photo-sharing app, is used by 37% of adults. When Pew first conducted the survey in 2012, only a slim majority of Americans used Facebook. Fewer than one in ten had an Instagram account.

    Americans are also spending more time than ever on social-media sites like Facebook. There is evidence that limiting such services might yield health benefits. A paper published last year by Melissa Hunt, Rachel Marx, Courtney Lipson and Jordyn Young, all of the University of Pennsylvania, found that limiting social-media usage to 10 minutes a day led to reductions in loneliness, depression, anxiety and fear. Another paper from 2014 identified a link between heavy social-media usage and depression, largely due to a “social comparison” phenomenon, whereby users compare themselves to others and come away with lower evaluations of themselves. 

(www.economist.com, 08.08.2019. Adaptado.)