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As a small business, there can be a lot of pressure to ensure a product launch goes well. Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service. This can put a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch. In the automotive industry, there’s a long and dubious history behind the protracted teaser campaign. A ‘leak’ is almost always written with inverted commas. And leading publications have a rendering specialist on hand to stitch teased images together into the final product, usually with mixed results. Behind the teaser is the need for the brand to maximize conversation and reach through social engagement. The reality is, some industries are more open to a teaser than others. But the industries that are open to a good teaser campaign may surprise you. Cars, motorcycles, video games, books, films are all pretty obvious candidates for a half decent teaser campaign. How many of us have stayed past the credits at the end of a Marvel film just to see the teaser for the next film? (The Deadpool teaser is still one of my favorites.) You may ask, what do all of these teaser campaigns have in common? The answer is, they have dedicated fans that lap up the intimate details and enjoy the tease that only drip-fed information provides. So if your industry has fans who eagerly await every announcement, no matter how small, then chances are a teaser campaign will work well for your brand. From the outside looking in, some of these teaser campaigns look chaotic. But that’s not the case at all.