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A Geração Z superou a obsessão dos millennials pela extrema magreza, mas agora tem seu próprio problema: medo de envelhecer.

Setenta e nove por cento dos jovens já usam produtos antienvelhecimento, apesar de não precisarem deles. Esse comportamento tem sido explorado tanto pelos algoritmos das redes sociais quanto pela indústria cosmética.

Se há algo que podemos agradecer à Geração Z é ter dado uma reviravolta no discurso do body positive para fazer com que criticar o peso alheio se tornasse um tabu. A obsessão por tamanhos pequenos, que durante os anos 2000 virou um grave problema de saúde em todo o mundo graças ao impulso dos millennials, desapareceu quase por completo do nosso dia a dia. Lamentavelmente, os jovens da Gen Z preencheram esse vazio com uma nova obsessão.

Obcecados pela gerontofobia, o medo de envelhecer, a Geração Z impulsionou uma obsessão pelo cuidado da pele que, ainda mais reforçada pelos filtros das redes sociais, acabou desaguando no que especialistas passaram a chamar de cosmitorexia. Diferentemente dos transtornos de comportamento alimentar do passado, a mudança levou esses jovens a comprar e consumir produtos cosméticos de forma compulsiva.

Não ajuda que os algoritmos das redes sociais tenham visto uma verdadeira mina de ouro nas rotinas de beleza com dezenas de potinhos coloridos cheios de cremes e séruns. Tampouco ajuda que, sob esse mesmo discurso, a indústria cosmética esteja impulsionando o termo "prejuvenation" para vender a ideia de que precisamos cuidar de rugas e imperfeições muito antes de elas aparecerem.

No pior dos casos, o fenômeno deu origem ao que ficou conhecido como Sephora Kids, uma legião de jovens e pré-adolescentes que utilizam cosméticos antienvelhecimento de um jeito claramente insalubre. Estudos como o da Yale Medicine alertam que o uso de certos ingredientes, como retinol ou vitamina C, em peles ainda em desenvolvimento, longe de evitar que pareçam envelhecidas no futuro, na verdade, pode acelerar o processo.

São mencionados produtos de renovação celular que, embora possam auxiliar adultos a conferir à pele uma aparência menos envelhecida, podem, quando utilizados por pessoas jovens e em altas concentrações, provocar queimaduras, dermatites e eczemas crônicos, em razão da maior facilidade de absorção decorrente da menor espessura da pele.

O fato de 79% dos jovens entre 7 e 17 anos terem recorrido a esse tipo de produto depois de vê-lo nas mãos do influenciador da moda só evidencia que transformar a pureza da pele em um símbolo de status social está longe de ser um comportamento saudável nessas idades. Isso é ainda mais preocupante, considerando que as impurezas, rugas e pelos permanecerão.

https://www.xataka.com.br/ciencia/a-geracao-z-superou-a-obsessao-dos-millennials-pela-extrema-magreza-agora-tem-seu-proprio-problema-medo-envelhecer-adaptado

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When international companies and organizations developed, English was often chosen as a working language of European Central Bank, although the bank is in Germany. In Asia and the Pacific, nine out of ten international organizations work only in English.

English is important not because it has more first - language speakers than other languages (Chinese has more) but because it is used extremely widely. Will this situation continue?

VINEY, Brigit. Oxford Bookworms Factfiles: The History of the English Language: Level 4: 1400-Word Vocabulary. Oxford: Oxford University Press, 2008.

https://www.newyorker.com/magazine/2025/07/07/the-argentinean-comic-strip-that-galvanized-a-generation. Acesso em 04 fev.2026.

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“I always tried to be decent to the warders in my section; hostility was self-defeating. There was no point in having a permanent enemy among warders.

It was ANC policy to try to educate all people, even our enemies: we believed that all men, even prison service warders, were capable of change, and we did our utmost to try to sway them.

In general we treated the wanders as they treated us. If a man was considered, we were considerate in return. Not all of our warders were ogres. We noticed right from the start that there were some among them who believed in fairness.”

MANDELA, Nelson. Long Walk to Freedom. Boston; New York: Little, Brown and Company, 1994.

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The notion of Multiliteracies supplements traditional literacy pedagogy by addressing these two related aspects of textual multiplicity. What we might term ‘mere literacy’ remains centred on language only, and usually on a singular national form of language at that, being conceived as a stable system based on rules such as mastering sound-letter correspondence. This is based on the assumption that we can actually discern and describe correct usage. Such a view of language must characteristically translate into a more or less authoritarian kind of pedagogy. A pedagogy of Multi-literacies, by contrast, focuses on modes of representation much broader than language alone. These differ according to culture and context, and have specific cognitive, cultural, and social effects. In some cultural contexts – in an Aboriginal community or in a multimedia environment, for instance – the visual mode of representation may be much more powerful and closely related to language than ‘mere literacy’ would ever be able to allow. Multiliteracies also creates a different kind of pedagogy: one in which language and other modes of meaning are dynamic representational resources, constantly being remade by their users as they work to achieve their various cultural purposes. 

COPE, Bill; KALANTZIS, Mary (org.). Multiliteracies: literacy learning and the design of social futures. Londres: Routledge, 2000.

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I believe that on the first night I went to Gatsby’s house I was one of the few guests who had actually been invited. People were not invited – they went there. They got into automobiles which bore them out to Long Island, and somehow they ended up at Gatsby’s door. Once there they were introduced by somebody who knew Gatsby, and after that they conducted themselves according to the rules of behavior associated with amusement parks. Sometimes they came and went without having met Gatsby at all, came for the party with a simplicity of heart that was its own ticket of admission.

I had been actually invited. A chauffeur in a uniform of robin’s-egg blue crossed my lawn early that Saturday morning with a surprisingly formal note from his employer: the honor would be entirely Gatsby’s, it said, if I would attend his “little party” that night. He had seen me several times, and had intended to call on me long before, but a peculiar combination of circumstances had prevented it – signed Jay Gatsby, in a majestic hand. 

Dressed up in white flannels I went over to his lawn a little after seven, and wandered around rather ill at ease among swirls and eddies of people I didn’t know – though here and there was a face I had noticed on the commuting train. I was immediately struck by the number of young Englishmen dotted about; all well dressed, all looking a little hungry, and all talking in low, earnest voices to solid and prosperous Americans. I was sure that they were selling something: bonds or insurance or automobiles. They were at least agonizingly aware of the easy money in the vicinity and convinced that it was theirs for a few words in the right key. 

FITZGERALD, F. S. The Great Gatsby. Charles Scribner's Sons, 1925. p. 41-42

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Sometimes when we have talked or written about using ideas from complexity theory, we have been challenged as to whether we are 'just' being metaphorical. There are two ways to answer this question: firstly, to reject the 'just' and to assert the importance of metaphor; and secondly, to discuss what it would mean to say that the comparison between systems in applied linguistics and complex systems is more than metaphor. Our contention, to be supported throughout this book, is that complexity theory off ers applied linguistics at least an important new metaphor that brings with it new ways of thinking about issues in the field, and, maximally, may push the field towards radical theoretical change. (…) Metaphors are not just literary tools for ornamenting language; they are indispensable to the human mind. Whenever we have to contemplate the abstract, voice the difficult, or make sense of the complicated, we turn to metaphor. Metaphor enables us to 'see' or understand one thing in terms of another, through analogies or mappings between two conceptual domains.

(Cameron 1999). LARSEN-FREEMAN, Diane; CAMERON, Lynne. Complex systems and applied linguistics. Oxford: Oxford University Press, 2008. p. 11.

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Language learning, like any other type of learning, is not a linear process and therefore cannot be deemed as predictable as some of these models of acquisition have hypothesized it to be. Minimal differences in initial conditions can cause very different results. Nevertheless, I consider that the previous attempts to explain SLA should not be disregarded because when they are put together they provide a broader view of the phenomenon. In this new perspective, a SLA model should be considered as a set of connections within a dynamic system that moves in the direction of the “edge of chaos” considered as a zone of creativity with the maximum potential for learning. 

PAIVA, V. L. M. O. Second Language Acquisition: Reconciling Theories. Open Journal of Applied Sciences, 2013, 3, 404-412. Disponível em: http://dx.doi.org/10.4236/ ojapps.2013.37050.