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Q3056875 Legislação dos Municípios do Estado de Santa Catarina
Considerando o Programa Municipal Diversidade Étnico-racial, de Gênero e Combate ao Bullying, Decreto 10.357/14, julgue as sentenças abaixo como VERDADEIRAS ou FALSAS.

1. (__) É garantido a igualdade de oportunidade a todo cidadão brasileiro, independente da cor da pele, de gênero e orientação sexual na construção de um espaço e diálogo e formação permanente entre escola, comunidade e Secretaria Municipal de Educação.
2. (__) Rede Municipal de Educação, através de seus órgãos competentes, promoverá a interdisciplinaridade com o conjunto das áreas humanas, exatas e biológicas, adequando o estudo da cultura afro-brasileira e africana, relação de gênero, orientação sexual e bullying, bem como, seus valores civilizatórios.
3. (__) Os conteúdos de gênero e orientação sexual serão norteados por meio das abordagens especificadas pela Secretaria Especial de Política para as Mulheres e da Secretaria de Direitos Humanos do Governo Federal, entre outros estudos especializados selecionados por grupo de trabalho.

A sequência CORRETA é:
Alternativas
Q3056874 Pedagogia
A compreensão auditiva é uma habilidade receptiva que envolve a decodificação de sons, a identificação de palavras e a compreensão de significados em diferentes contextos orais. Isso inclui a habilidade de lidar com variações de sotaque, velocidade da fala e ruídos de fundo, como ocorre em situações reais de comunicação. Com base nesse conceito, assinale a alternativa correta sobre os desafios e estratégias no desenvolvimento da compreensão auditiva em língua inglesa:
Alternativas
Q3056873 Pedagogia
Sobre a História do Ensino de Língua Inglesa no Brasil, julgue as sentenças abaixo como VERDADEIRAS ou FALSAS.

1. (__) Durante o período imperial, o ensino de línguas estrangeiras no Brasil estava mais voltado para o francês e o latim, línguas consideradas prestigiadas nas elites intelectuais da época. A influência do francês era evidente na cultura e nas ciências, sendo a língua internacional da diplomacia e das artes.
2. (__) A partir da Era Vargas, com a industrialização e modernização do Brasil, o inglês começou a ocupar um lugar de destaque, principalmente no campo econômico e tecnológico. O aumento das relações comerciais com os Estados Unidos, que se tornaram um dos principais parceiros econômicos do Brasil, demandou o aprendizado do inglês como uma necessidade prática para profissionais ligados ao comércio, à indústria e ao governo.
3. (__) O período após a Guerra do Paraguai marcou uma expansão do ensino de inglês no Brasil. Com a hegemonia da Inglaterra na ordem mundial, o inglês se consolidou como a língua da ciência, da tecnologia e da política global.

A sequência CORRETA é:
Alternativas
Q3056872 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


What is the primary text type of the passage provided?
Alternativas
Q3056871 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


What does the phrase "king of the world" in the cylinder most likely reflect?
Alternativas
Q3056870 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


Based on the text, what was a major reason for the Seleucids to accommodate local traditions in Babylon?
Alternativas
Q3056869 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


What can be inferred about Antiochus I's relationship with his Babylonian subjects?
Alternativas
Q3056868 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


When using skimming and scanning strategies, which of the following would be the best method to quickly find the year in which Antiochus I began rebuilding the Temple of Ezida?
Alternativas
Q3056867 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


The text states that Antiochus I performed "a Greek sacrifice" after tripping during a ceremony. What does this detail suggest about his approach to ruling?
Alternativas
Q3056866 Inglês
O texto seguinte servirá de base para responder à questão.

For nearly two hundred years, much of Asia was under the rule of the Seleucid dynasty. Despite the family's origins tracing back to Macedonia and its members presenting themselves as Macedonian kings par excellence, the sheer diversity of their subjects meant they needed to contend with the many non-Greek cultures that they now ruled over. The greatest body of evidence for the Seleucids accommodating to local traditions can be found in Mesopotamia, more specifically in Babylon. Though it had been centuries since the last native ruler, Babylon and its elite would hold great sway in the imperial ideology of their new Seleucid masters. Babylon is where the founder Seleucus I Nicator first took power, and Mesopotamia remained a heartland of the empire until it was captured by the Parthians in the late second century BC.

From the earliest days of the dynasty's history, Babylonia was integral to the rise of the Seleucids. Alexander the Great had designated it as the capital of his newly conquered empire down to his untimely death in 323, and the city is where the standing regent Perdiccas ran operations until his own murder just a few years later in 321. As a reward for taking part in the assassination, Seleucus was granted governorship of Babylonia. His position was soon threatened by the ambitious Antigonus Monopthalmus, forcing Seleucus and his family to flee to the court of Ptolemy I in Egypt in 315. He was eventually able to return in the spring of 311, but faced off against Antigonid forces who besieged the city and ravaged the countryside for two years. Once the "Babylonian War" was brought to an end, Seleucus would take the title of king in 306, and Mesopotamia was to serve as the foundation of his burgeoning empire. The area was badly affected during the fighting, but Babylonia was exempt from any further devastation as later wars were contained to the eastern Mediterranean. In time it would prosper once again, now under the patronage of Seleucus and his son Antiochus I Soter (r. 281-261), and it is during Antiochus' reign that we find our earliest and strongest evidence of Seleucid-Babylonian accommodation.

In the excavations of Borsippa, located 18 km southwest of Babylon, a barrel-shaped piece of clay with Akkadian cuneiform was discovered under the Temple of Ezida, devoted to the Mesopotamian god Nabû. It bears a striking similarity to the famous "Cyrus Cylinder", a deposit made in the Temple of Esagila under the authority of Cyrus the Great of Persia in 539 BC. While often misleadingly described as the "first bill of human rights", its main purpose is to broadcast the legitimacy of Cyrus as the new ruler of Babylon. The cylinder of Ezida was placed during the reign of Antiochus I in 268 to celebrate the rebuilding of the temple, which was likely damaged during the Babylonian War, and operates under very similar principles:

I am Antiochus, the great king, the legitimate king, the king of the world, king of Babylon, king of all countries, the caretaker of the temples Esagila and Ezida, the first son of King Seleucus, the Macedonian, king of Babylon

When I conceived the idea of (re)constructing Esagila and Ezida, I formed with my august hands (when I was still) in the country Hatti [Syria] the (first) brick for Esagila and Ezida with the finest oil and brought (it with me) for the laying of the foundation of Esagila and Ezida.

Other tablets record Antiochus' activities in Babylon, such as his sacrifice to the moon god Sin and the rebuilding of the temple of Esagila, where he ended up using teams of elephants to clear much of the ruins and debris. While providing a sacrifice at Esagila, the king is said to have tripped and tumbled to the ground, a bad omen by any estimation. It seems not to have affected him much, and he performed "a Greek sacrifice" to counteract any negative energy this may have incurred. Through his maintenance and patronage of the temples, Antiochus is fulfilling his duties as the legitimate king of Babylon, and the titles employed in the cylinder ("king of the world", "great king" etc.) are directly taken from earlier Babylonian, Persian, and Assyrian models. Queen Stratonice I also receives special honors on the cylinder: her titles in Akkadian are normally reserved for goddesses, and her name is translated into A?tartanikku ("Astarte-fornicating").

This policy of accommodation and respect of the local traditions would have served Antiochus well as he sought to consolidate his father's empire, and it might also be reflected in his personal staff. Bêl-re'u?unu, better known by his Greek name Berossus, was a Babylonian official serving in in the court of Seleucus and Antiochus I. He is most famous as the author of the "Babyloniaca", a history of Babylonia written in Greek that is now lost, but partially survives in fragments and quotations.[9] While the style is evocative of authors like Herodotus, it catalogued the mythology and traditions of Mesopotamia. Berossus may have been compelled to write it in order to legitimize Babylonian culture for a Greek audience, or to act as a handbook for Antiochus, to whom the book is dedicated. Antiochus was born and raised in Babylon, having never laid eyes on Macedonia, and so we might not need to view his apparent affinity for local traditions as a matter of pragmatism. The line in the Antiochus Cylinder referring to his father as "King Seleucus, the Macedonian" is unusual, since it can either be interpreted as Antiochus stressing his own Greco-Macedonian ancestry or an attempt to distinguish himself as a king reared in the Babylonian model.

https://www.hellenistichistory.com/2023/09/11/hellenistic-babylon-and-s eleucid-imperial-ideology/


What is the most likely purpose of the "Babyloniaca," written by Berossus?
Alternativas
Q3055800 Português
O texto seguinte servirá de base para responder a questão. 

Por que queima de canaviais ainda é permitida no país, apesar dos incêndios?
Os incêndios que se alastraram pelo interior de São Paulo, cobrindo o céu de muitas cidades e causando pânico e evacuações, chamou atenção para o uso do fogo nas chamadas queimas controladas da agricultura.
A situação é bastante comum no cultivo de cana-de-açúcar — os recentes incêndios atingiram principalmente os canaviais, queimando 100 mil hectares de lavouras e causando um prejuízo milionário aos produtores.
Os questionamentos se intensificaram quando um vídeo que mostra essa prática viralizou nas redes sociais.
Nas imagens, funcionários da usina da Delta Sucroenergia colocam fogo em uma plantação de cana.  
Até o dia 8 de setembro, 6,2 mil focos de incêndio foram registrados no Estado de São Paulo, sendo a maioria deles (pouco mais de 2,6 mil) em um só dia, 23 de agosto. É o maior desde 1998, quando o Instituto Nacional de Pesquisas Espaciais (Inpe) começou a fazer este tipo de levantamento.
A Delta refutou as acusações levantadas em redes sociais ao dizer que a queima havia sido feita em maio no interior de Minas Gerais, reforçou que a prática está prevista em lei e que toma medidas contra a propagação de incêndios nas plantações de cana.
As autoridades ambientais, cientes do vídeo, estiveram no local e não constataram irregularidades", disse a empresa em nota. 
Esse tipo de queima controlada da palha da cana-de-açúcar ainda é realizada no Brasil, principalmente no Nordeste. 
Segundo especialistas ouvidos pela BBC News Brasil, a técnica é usada quando o terreno de cultivo é mais acidentado, o que impede o uso de máquinas para a colheita.
Também ajuda a aumentar a produção e reduz a carga de trabalho para quem colhe a cana manualmente.
Mas isso só pode ser feito em épocas e condições meteorológicas específicas, com autorização e sob a fiscalização de autoridades.

https://www.bbc.com/portuguese/articles/cjdk41z41zno

"Segundo especialistas ouvidos pela BBC News Brasil, a técnica é usada quando o terreno de cultivo é mais acidentado, o que impede o uso de máquinas para a colheita." Em relação à análise sintática, analise o trecho acima e averigue as afirmativas:


I. Os vocábulos "usada" e "acidentado" são adjetivos com função de predicativo do sujeito.


II. O trecho é formado por período misto.


III. Em "o uso de máquinas" é objeto direto e "de maquinas" complemento nominal de "uso".


IV. Os vocábulos "a técnica" e "o terreno de cultivo" são sujeitos do verbo ser, respectivamente.


V. "de cultivo" é locução adjetiva com função de adjunto adnominal.


Estão corretas: 

Alternativas
Q3055799 Inglês
Choose the correct option that best describes the relationship between phonemes and graphemes in English.
Alternativas
Q3055798 Pedagogia
De acordo com a Lei nº 9.394/96 (Lei de Diretrizes e Base da Educação Nacional), NÃO será recurso público destinado à educação o originário de: 
Alternativas
Q3055797 Pedagogia
De acordo com a Base Nacional Comum Curricular (BNCC), a avaliação em Língua Inglesa deve ir além da simples verificação de conhecimento gramatical e vocabulário, englobando o desenvolvimento de competências comunicativas e interculturais. Nesse sentido, a BNCC sugere um enfoque em práticas avaliativas que promovam o aprendizado contínuo e o desenvolvimento de habilidades integradas. Qual das alternativas a seguir melhor representa esse enfoque, conforme a BNCC?
Alternativas
Q3055796 Inglês

Consider the dialogue below:


David: Hi, Emily! Have you ever thought about the impact of technology on our daily lives?


Emily: Hi, David! Yes, I think about it often. Technology has certainly made our lives easier in many ways, but it also has its downsides.


David: Absolutely. For example, smartphones have made communication much faster, but at the same time, people seem to be more disconnected in real life. 


Emily: I agree. It's ironic, isn't it? We have more ways to connect, yet it sometimes feels like we're more isolated.


David: That's true. Do you think there's a way to find a balance between using technology and maintaining real-world connections?


Emily: I believe there is. Perhaps it's about setting boundaries, like limiting screen time or having tech-free days to spend more quality time with family and friends.


David: That's a good point. It might also be helpful to be more mindful about how we use technology.


Emily: Definitely. Being conscious of our usage can help us use technology more purposefully rather than letting it control us.


Based on the dialogue, which of the following statements best captures the main theme of their conversation?

Alternativas
Q3055795 Pedagogia
Sobre o Conselho Municipal de Educação de São Miguel do Oeste, de acordo com a Lei n.º 6088/2008, é correto afirmar que: 
Alternativas
Q3055794 Inglês

Read the following excerpt:

"Critical reading involves analyzing, interpreting, and evaluating the text. When reading critically, a reader not only understands the content but also questions the author's intentions, the validity of the arguments, and the relevance of the evidence provided."

Based on the excerpt, which of the following actions demonstrates a critical reading strategy? 

Alternativas
Q3055793 Legislação dos Municípios do Estado de Santa Catarina

Considerando a Lei n.º 7148/2015 (Plano Municipal de Educação - PME), julgue as frases abaixo.


I. As conferências municipais de educação realizar-se-ão com intervalo de até 2(dois) anos entre elas, com o objetivo de avaliar a execução do Plano Nacional de Educação - PNE, do Plano Estadual de Educação - PEE, bem como do Plano Municipal de Educação - PME e subsidiar a elaboração dos planos de educação para o decênio subsequente.


II. A meta progressiva do investimento público em educação será avaliada no segundo ano de vigência do Plano Municipal de Educação - PME e poderá ser ampliada por meio de lei para atender às necessidades financeiras do cumprimento das demais metas.


III. Melhoria da qualidade da educação é uma diretriz do Plano Municipal de Educação - PME.


Está(ão) CORRETA(S) a(s) seguinte(s) proposição(ões).

Alternativas
Q3055792 Inglês

O texto seguinte servirá de base para responder a questão. 


HVAC Contractors Need to Adapt to Repair Market 


Repair or replace is a question homeowners often need to answer, and it greatly impacts an HVAC contractor's business. During COVID, the residential HVAC industry saw a replacement market boom. But in 2023 and now the beginning of 2024, there has been a shift to a repair market that HVAC contractors need to be aware of as they run their businesses.


According to numbers from the Air-Conditioning, Heating and Refrigeration Institute (AHRI), shipments of unitary air conditioners and heat pumps were down 16.7% in 2023, compared to 2022. Gas furnaces were down 23%.


"The replacement market is performing worse when you strip out new construction," said industry leader Matt Michel. "Housing starts were down around 5%, according to the St. Louis Federal Reserve, so the replacement market for unitary air conditioners and heat pumps was down in the low 20s."


Distributors are seeing similar numbers, according to the Heating, Air-conditioning, & Refrigeration Distributors International (HARDI).


"We definitely are seeing a shift here. And that shift has actually been visible for some time," said Tim Fisher, HARDI director of market intelligence.


HARDI receives data from FieldEdge on the invoice and quote trends exhibited by their users. Invoices reflect work that has been completed, whereas quotes reflect potential future work and are most often provided for new system installations. HARDI has found that, over time, the ratio of new invoices to new quotes is a useful indicator of whether a market is trending more toward repair than replace and vice versa.


The numbers show the annual growth rate bottomed out in the spring of 2022 but remained negative through most of the year, indicating that replacement trends were broadly higher in 2022 than in 2021. That figure increased through 2023, peaking in May but generally remaining positive for most of the year. While the three-month growth rate has slowed in recent months — an encouraging sign — they don't expect much of a negative drift in 2024, meaning that repair versus replace trends will broadly remain similar to where they were in 2023.


So why is this change happening? It can't be attributed to any single factor but rather a combination of items. Certainly, higher costs of both HVAC systems and housing in general play a role.


"Adapting to the economy is something contractors need to do. We can't just assume people are going to reach into their pocket and replace," said ACCA CEO Bart James. "Contractors need to help customers get through the current need. People are slowing down on their spending. People are worried about what is coming and how they are preparing for it. Wages and other things are not keeping up with how fast prices are going up."


James said reading the numbers shows there is a shift in the home improvement market.


"Just look at the Walmart and Home Depot quarterly projections. Walmart did well with more visits but had smaller purchases, while Home Depot did not hit their numbers. That tells you that people are handling investments into housing differently. That will catch up with HVAC, too. "Contractors need to prepare by making investments in their team to meet the needs of the customer. And that need is not always a replacement option but also can be a repair option," James continued. 


The sluggish home resale market is another reason for the shift towards a repair market. "Home improvement spending, in aggregate, tends to follow existing home sales totals nationally," Fisher said. "People invest more in their homes prior to selling to boost its value, and new homeowners spend more in their first year of moving than homeowners who stay put. This has major implications for HVAC replacement demand, which, historically, peaks when existing home sales are at their highest and falls off when existing home sales decline. 


"Both the 3-month and 12-month growth rates bottomed out earlier in 2023, and while still negative, have slowed significantly," he continued. "We believe that home sale totals are at or nearing their trough, and over the duration of 2024 should steadily improve and finish at or ahead of 2023 totals."


The final reason is the cyclical nature of HVAC. It reflects the shipment cliff from 15 years ago, when the industry contracted 40% after peak shipments in 2005. Contractors cannot replace what was never installed.


How do HVAC contractors deal with this shift? Michel believes they should embrace the repair market.


"The money is better in replacements," he said. "It always has been and always will be. However, margins are better in service. For the next couple of years, anyway, contractors should focus on building up their service business and making money on it."


Since service involves more labor, and labor carries more overhead than equipment and material, keeping a close watch on overhead expenses is a must.


"Contractors need to build the service base, watch your marketing expenses drop, and down the road, the replacement margins and close rates to a satisfied service base will rise," Michel said. "Once we get past the shipment cliff, the replacement market will begin a decade-long run with every year being better than the year before it. We know this because it's what happened in the past, and when it comes to replacements, the past truly is a prologue."


Contractors in most parts of the country are already feeling the pinch of a slower market, and their experiences in 2024 are unlikely to be much different from their experiences in 2023 though rebounds from the milder temperatures we saw during peak months last year would go a long way in improving demand in 2024.


HARDI advises contractors should consider the following six tactics in '24:


  •       •Offer financing options: Any homeowner considering a new system is likely going to feel some sticker shock if it's been a few years since they
  • last bought a system. Financing a new system helps to alleviate that shock, making the big sticker prices much more palatable monthly payments.
  •       •Protect margins: Work to ensure that your pricing for jobs is consistent with market trends, and attempt to pass through as much of the higher system costs as possible. Likewise, now is a critical time to manage operating expenses closely. Together, good cost  management and smart pricing can help protect business margins in 2024. 
  •      •Educate homeowners: Many homeowners may not fully understand the long-term benefits of replacing their HVAC system versus frequent repairs. Offer educational materials, such as blog posts, videos, or pamphlets, explaining the advantages of a new system 
  • in terms of energy efficiency, lower maintenance costs, and improved IAQ. Also, be sure to make clear to your customers which incentives they may qualify for through IRA or other state-level rebate/incentive programs. 
  •     •Focus on value proposition: Emphasize the value proposition of a new HVAC system, highlighting its reliability, longevity, and performance. Help homeowners understand that investing in a replacement now can save  them money and hassle in the long run. 
  •     •Offer maintenance packages: Create maintenance packages that bundle regular servicing with discounts on repairs or replacements. This can encourage homeowners to invest in preventive maintenance and build a long-term relationship with your company. 
  •    •Diversify services: Explore diversifying your services beyond just HVAC installations and repairs. For example, you could offer IAQ assessments, smart thermostat installations, or energy audits to provide additional value to homeowners and generate new revenue streams. 


https://www.achrnews.com/articles/154324-hvac-contractors-need-to-ad apt-to-repair-market

In the text "HVAC Contractors Need to Adapt to Repair Market," what does the phrase "sticker shock" most likely refer to?
Alternativas
Q3055791 Inglês

O texto seguinte servirá de base para responder a questão. 


HVAC Contractors Need to Adapt to Repair Market 


Repair or replace is a question homeowners often need to answer, and it greatly impacts an HVAC contractor's business. During COVID, the residential HVAC industry saw a replacement market boom. But in 2023 and now the beginning of 2024, there has been a shift to a repair market that HVAC contractors need to be aware of as they run their businesses.


According to numbers from the Air-Conditioning, Heating and Refrigeration Institute (AHRI), shipments of unitary air conditioners and heat pumps were down 16.7% in 2023, compared to 2022. Gas furnaces were down 23%.


"The replacement market is performing worse when you strip out new construction," said industry leader Matt Michel. "Housing starts were down around 5%, according to the St. Louis Federal Reserve, so the replacement market for unitary air conditioners and heat pumps was down in the low 20s."


Distributors are seeing similar numbers, according to the Heating, Air-conditioning, & Refrigeration Distributors International (HARDI).


"We definitely are seeing a shift here. And that shift has actually been visible for some time," said Tim Fisher, HARDI director of market intelligence.


HARDI receives data from FieldEdge on the invoice and quote trends exhibited by their users. Invoices reflect work that has been completed, whereas quotes reflect potential future work and are most often provided for new system installations. HARDI has found that, over time, the ratio of new invoices to new quotes is a useful indicator of whether a market is trending more toward repair than replace and vice versa.


The numbers show the annual growth rate bottomed out in the spring of 2022 but remained negative through most of the year, indicating that replacement trends were broadly higher in 2022 than in 2021. That figure increased through 2023, peaking in May but generally remaining positive for most of the year. While the three-month growth rate has slowed in recent months — an encouraging sign — they don't expect much of a negative drift in 2024, meaning that repair versus replace trends will broadly remain similar to where they were in 2023.


So why is this change happening? It can't be attributed to any single factor but rather a combination of items. Certainly, higher costs of both HVAC systems and housing in general play a role.


"Adapting to the economy is something contractors need to do. We can't just assume people are going to reach into their pocket and replace," said ACCA CEO Bart James. "Contractors need to help customers get through the current need. People are slowing down on their spending. People are worried about what is coming and how they are preparing for it. Wages and other things are not keeping up with how fast prices are going up."


James said reading the numbers shows there is a shift in the home improvement market.


"Just look at the Walmart and Home Depot quarterly projections. Walmart did well with more visits but had smaller purchases, while Home Depot did not hit their numbers. That tells you that people are handling investments into housing differently. That will catch up with HVAC, too. "Contractors need to prepare by making investments in their team to meet the needs of the customer. And that need is not always a replacement option but also can be a repair option," James continued. 


The sluggish home resale market is another reason for the shift towards a repair market. "Home improvement spending, in aggregate, tends to follow existing home sales totals nationally," Fisher said. "People invest more in their homes prior to selling to boost its value, and new homeowners spend more in their first year of moving than homeowners who stay put. This has major implications for HVAC replacement demand, which, historically, peaks when existing home sales are at their highest and falls off when existing home sales decline. 


"Both the 3-month and 12-month growth rates bottomed out earlier in 2023, and while still negative, have slowed significantly," he continued. "We believe that home sale totals are at or nearing their trough, and over the duration of 2024 should steadily improve and finish at or ahead of 2023 totals."


The final reason is the cyclical nature of HVAC. It reflects the shipment cliff from 15 years ago, when the industry contracted 40% after peak shipments in 2005. Contractors cannot replace what was never installed.


How do HVAC contractors deal with this shift? Michel believes they should embrace the repair market.


"The money is better in replacements," he said. "It always has been and always will be. However, margins are better in service. For the next couple of years, anyway, contractors should focus on building up their service business and making money on it."


Since service involves more labor, and labor carries more overhead than equipment and material, keeping a close watch on overhead expenses is a must.


"Contractors need to build the service base, watch your marketing expenses drop, and down the road, the replacement margins and close rates to a satisfied service base will rise," Michel said. "Once we get past the shipment cliff, the replacement market will begin a decade-long run with every year being better than the year before it. We know this because it's what happened in the past, and when it comes to replacements, the past truly is a prologue."


Contractors in most parts of the country are already feeling the pinch of a slower market, and their experiences in 2024 are unlikely to be much different from their experiences in 2023 though rebounds from the milder temperatures we saw during peak months last year would go a long way in improving demand in 2024.


HARDI advises contractors should consider the following six tactics in '24:


  •       •Offer financing options: Any homeowner considering a new system is likely going to feel some sticker shock if it's been a few years since they
  • last bought a system. Financing a new system helps to alleviate that shock, making the big sticker prices much more palatable monthly payments.
  •       •Protect margins: Work to ensure that your pricing for jobs is consistent with market trends, and attempt to pass through as much of the higher system costs as possible. Likewise, now is a critical time to manage operating expenses closely. Together, good cost  management and smart pricing can help protect business margins in 2024. 
  •      •Educate homeowners: Many homeowners may not fully understand the long-term benefits of replacing their HVAC system versus frequent repairs. Offer educational materials, such as blog posts, videos, or pamphlets, explaining the advantages of a new system 
  • in terms of energy efficiency, lower maintenance costs, and improved IAQ. Also, be sure to make clear to your customers which incentives they may qualify for through IRA or other state-level rebate/incentive programs. 
  •     •Focus on value proposition: Emphasize the value proposition of a new HVAC system, highlighting its reliability, longevity, and performance. Help homeowners understand that investing in a replacement now can save  them money and hassle in the long run. 
  •     •Offer maintenance packages: Create maintenance packages that bundle regular servicing with discounts on repairs or replacements. This can encourage homeowners to invest in preventive maintenance and build a long-term relationship with your company. 
  •    •Diversify services: Explore diversifying your services beyond just HVAC installations and repairs. For example, you could offer IAQ assessments, smart thermostat installations, or energy audits to provide additional value to homeowners and generate new revenue streams. 


https://www.achrnews.com/articles/154324-hvac-contractors-need-to-ad apt-to-repair-market

What does Bart James suggest HVAC contractors need to focus on in response to the current market conditions?
Alternativas
Respostas
7861: A
7862: D
7863: D
7864: A
7865: C
7866: A
7867: B
7868: B
7869: B
7870: A
7871: D
7872: A
7873: B
7874: B
7875: A
7876: C
7877: C
7878: B
7879: A
7880: C