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Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below and determine whether they are true ( T ) or false ( F ) based on Text 1.
( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Volunteers are submitted to a process that is simple: to wear a headset.
Select the option that presents the correct sequence from top to bottom.
Assinale a alternativa correta sobre esses movimentos.
Analise as afirmativas abaixo sobre Arte Naïf.
1. O pintor francês Henri Rousseau é considerado o precursor desse estilo.
2. Tercília dos Santos, Dejanira e Heitor dos Prazeres são referências do estilo no Brasil.
3. Tendência à simetria, composição plana e uso de cores vibrantes são algumas características da Arte Naïf.
Assinale a alternativa que indica todas as afirmativas corretas.
“Um dos marcos do desenvolvimento das artes no Brasil, a Missão Artística Francesa que aportou nos trópicos em 25 de março de 1816, completa este ano seu bicentenário. O principal objetivo era dar início ao ensino regular das artes no Brasil, acompanhando o surgimento de diversas instituições públicas que se estabeleceram com a vinda de Dom João VI e da Família Real Portuguesa para a colônia em 1808, como, por exemplo, a Biblioteca Nacional.”
IPHAN, Missão Francesa completa 200 anos. Disponível em: http://portal.iphan.gov.br/noticias/ detalhes/3515/200-anos-missao-francesa
Quais os principais artistas da Missão Francesa no Brasil?
A Arte ................................ foi produzida na Europa, no período medieval, e tinha como característica figuras e temas ....................... .
Assinale a alternativa que completa corretamente as lacunas do texto.
Identifique abaixo as afirmativas verdadeiras ( V ) e as falsas ( F ) sobre Arte Rupestre em Santa Catarina.
( ) Os registros pré-históricos em SC são, majoritariamente, petróglifos.
( ) Há registros de Arte Rupestre somente no litoral catarinense.
( ) Há registros de Arte Rupestre somente em grutas e cavernas no interior do estado.
( ) É possível encontrar bens arqueológicos no Museu do Homem do Sambaqui, em Florianópolis.
( ) No Morro do Avencal, em Urubici, há um importante sítio arqueológico.
Assinale a alternativa que indica a sequência correta, de cima para baixo.
Sobre essa artista e sua obra, é correto afirmar:
“A Arte Contemporânea surgiu como uma ruptura. Suas práticas visavam a quebra de paradigmas, a radicalização dos questionamentos e a visão crítica da realidade. Nesse movimento, as obras e abordagens artísticas tornaram-se plurais e diversas, podendo dialogar tanto com questões amplas da sociedade quanto com aspectos íntimos dos autores e suas histórias pessoais. É difícil dar uma definição fechada do termo, uma vez que a Arte Contemporânea está mais preocupada com fazer perguntas do que dar respostas.”
Zíper Galeria. O que é Arte Contemporânea. Disponível em: https://www.zippergaleria.com.br/blog/34
Sobre Arte Contemporânea, é correto afirmar:
O primeiro eixo da Abordagem Triangular diz respeito ...............................; o segundo eixo fala sobre a ............................; e o terceiro eixo trata ...................................
Assinale a alternativa que completa corretamente as lacunas do texto.
Identifique abaixo as afirmativas verdadeiras ( V ) e as falsas ( F ), com base nessa informação.
( ) É papel do professor de Artes na Educação Básica proporcionar o contato do estudante com diferentes materiais e suportes.
( ) O professor de Artes na Educação Básica deve avaliar a capacidade do estudante de reproduzir obras clássicas.
( ) Na Educação Básica, o foco é o ensino das Belas Artes e, como instrumento, o professor pode utilizar visitas presenciais ou virtuais a museus.
( ) O professor de Artes na Educação Básica deve mostrar diferentes movimentos artísticos produzidos em diversas culturas e em diferentes tempos.
Assinale a alternativa que indica a sequência correta, de cima para baixo.
A ........................ surgiu nos anos 1950, na França, e tem como principal característica o uso de elementos das artes visuais para dar sensação de movimento e de ilusão de ótica às obras. No Brasil, o pioneiro dessa corrente artística foi Abraham Palatnik.
Assinale a alternativa que completa corretamente a lacuna do texto.
1. Educação básica obrigatória e gratuita dos 4 aos 17 anos de idade.
2. Educação infantil gratuita às crianças de até 6 anos de idade.
3. Acesso público e gratuito aos ensinos fundamental e médio para todos os que não os concluíram na idade própria.
4. Acesso aos níveis mais elevados do ensino, da pesquisa e da criação artística, segundo a capacidade de cada um.
5. Atendimento educacional especializado gratuito aos educandos com deficiência, transtornos globais do desenvolvimento e altas habilidades ou superdotação, transversal a todos os níveis, etapas e modalidades, preferencialmente na rede regular de ensino.
Assinale a alternativa que indica todas as afirmativas corretas.
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