Match the vocabulary taken from text 2 with their correct d...

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Text 2


Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.


They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Match the vocabulary taken from text 2 with their correct definitions.

Column 1 Vocabulary

1. Find out
2. Allow
3. Crunch
4. Submit
5. Scary

Column 2 Definition

( ) accept the authority or will of another person.
( ) frightening.
( ) give (someone) permission to do something..
( ) discover a piece of information.
( ) a loud muffled grinding sound made when crushing.

Choose the alternative which presents the correct sequence, from top to bottom.
Alternativas

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Alternativa correta: D

Tema da questão: correspondência de vocabulário (Vocabulary Matching). Esse tipo de item avalia se você reconhece o sentido preciso de palavras/expressões no contexto. Exige domínio de sinônimos, phrasal verbs e conhecimento de uso real em textos.

Resumo teórico:

- find out = descobrir uma informação (phrasal verb). Ex.: “find out what we think”.

- allow = permitir, dar permissão.

- crunch = som de “trincar/estalido” ao mastigar; ruído de esmagamento.

- submit (oneself) = submeter(-se), aceitar a autoridade/vontade de outrem.

- scary = assustador.

Justificativa da sequência (de cima para baixo):

1) “accept the authority or will of another person.” → submit4

2) “frightening.” → scary5

3) “give (someone) permission to do something.” → allow2

4) “discover a piece of information.” → find out1

5) “a loud muffled grinding sound made when crushing.” → crunch3

Sequência resultante: 4 • 5 • 2 • 1 • 3Alternativa D.

Por que as demais estão incorretas?

- A (1 • 3 • 5 • 4 • 2): coloca find out como “accept the authority…”, mas “find out” = descobrir, não aceitar autoridade.

- B (2 • 1 • 4 • 5 • 3): atribui “accept the authority…” a allow; o correto é submit.

- C (3 • 1 • 2 • 4 • 5): associa “accept the authority…” a crunch, o que é incompatível.

- E (5 • 4 • 1 • 3 • 2): vincula “accept the authority…” a scary, mas “scary” = assustador.

Estratégias para acertar esse tipo de item:

- Procure palavras-âncora: “permission” → allow; “discover” → find out; “frightening” → scary.

- Use o contexto do texto: “crunch it in your mouth” indica som de mastigar.

- Observe a estrutura: submit (oneself) to costuma envolver aceitar/ceder a algo.

Fontes de referência (glossários/dicionários): Cambridge Dictionary; Oxford Learner’s Dictionaries; Merriam‑Webster. Todas definem: find out = discover; allow = give permission; crunch = crushing sound; submit = yield/accept authority; scary = frightening.

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