Read the text below about deepfakes:

Deepfakes are creating havoc across the globe, spreading fake news and pornography, being used to steal identities, exploiting celebrities, scamming ordinary people and even influencing elections. 

Yet a recent worldwide survey found 71% of people have no idea what deepfakes are.

Deepfakes are digital photos, videos or voices of real people that have either been synthetically created or manipulated using artificial intelligence (AI) and can be hard to distinguish from the real thing. 

You’ve probably seen a deepfake video or photo without even realising it. Computer-generated Tom Cruises, Taylor Swifts and Mark Zuckerbergs have been circulating on the internet for several years, but what started as a bit of harmless fun has now become much more serious. 

Earlier this year, a finance worker at a multinational firm in Hong Kong was tricked into paying AUD$39 million to fraudsters who used deepfake technology to impersonate the company’s chief financial officer in a video conference.

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Australia’s Defence Chief Angus Campbell has expressed fears that the world is entering “an era of truth decay,” where misinformation will undermine democracy by sowing discord and distrust. 

Campbell told a defence conference in 2023 that artificial intelligence and deepfakes would “seriously damage public confidence in elected officials” by making it impossible for most people to distinguish fact from fiction.

Source: https://unisa.edu.au/connect/enterprisemagazine/articles/2024/what-are-deepfakes-and-should-we-beworried/ 

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