Questões de Concurso Comentadas sobre vocabulário | vocabulary em inglês

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Q4037188 Inglês
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New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological, and regulatory concerns.

A recent study by the University of Portsmouth systematically examines the negative impacts of SMIs, highlighting issues such as misinformation, endorsement of dangerous products, unrealistic beauty standards, the fostering of a comparison culture, deceptive consumption, and privacy risks.

With influencer marketing projected to reach an estimated $480 billion by 2027, companies increasingly rely on SMIs to promote products and foster consumer trust.

A Digital Marketing Institute (2024) survey found that 60 per cent of consumers trust influencer recommendations, with nearly half of all purchasing decisions being influenced by these endorsements. However, as influencer culture grows, so do concerns about its unintended consequences. 

Many SMIs act as opinion leaders or experts within their respective areas, frequently reviewing products and leveraging their authority, expertise, or relationships with followers to influence purchasing decisions. Some inspire and entertain; others deceive and upset. The deception and damage, and their impact on consumption, need to be carefully regulated.

Yuksel Ekinci, Professor of Marketing and Sales at the University of Portsmouth

The paper, published in Psychology and Marketing, warns power of SMIs is creating a worrying consumer landscape. Unlike traditional celebrities, whose fame is typically rooted in institutional settings - such as acting, music, or sports - SMIs gain recognition through social media platforms, often relying on personal branding and consistent engagement with their audiences.

Yuksel Ekinci, Professor of Marketing and Sales at the University of Portsmouth, said: "Many SMIs act as opinion leaders or experts within their respective areas, frequently reviewing products and leveraging their authority, expertise, or relationships with followers to influence purchasing decisions. Some inspire and entertain; others deceive and upset. The deception and damage, and their impact on consumption, need to be carefully regulated."

This study organises the negative aspects of influencer marketing into six key themes:

1. Promotion of harmful products − SMIs often endorse unhealthy or dangerous products such as diet pills, detox teas, and alcohol without full disclosure, influencing consumption habits, particularly among younger audiences.

2. Dissemination of misinformation − many influencers, despite lacking expertise, spread false information about health, politics, and social issues, leading to widespread disinformation.

3. Reinforcement of unrealistic beauty standards − by presenting filtered and curated images, influencers contribute to body dissatisfaction, low self-esteem, and harmful beauty practices.

4. Fostering of comparison culture − influencer-driven content fuels lifestyle envy and social anxiety, leading to negative self-comparison and diminished wellbeing.

5. Deceptive consumption practices − some influencers engage in unethical behaviours such as undisclosed sponsorships, promotion of counterfeit goods, and misleading advertisements, undermining consumer trust.

6. Privacy concerns − the extensive data collection and sharing by influencers raise significant security and regulatory issues, posing risks for both influencers and followers.

Social media influencers hold immense power over consumer decisions and cultural norms. While they provide entertainment, inspiration, and brand engagement, the unchecked influence of some SMIs can lead to serious ethical and psychological consequences. Our study highlights the urgency for both academic and industry stakeholders to address these challenges proactively.

Dr Georgia Buckle, Research Fellow in the School of Accounting, Economics and Finance at the University of Portsmouth

The study calls for more stringent oversight, increased transparency, and ethical marketing strategies to mitigate these risks. Researchers suggest the following strategies for policymakers and marketeers:

Transparency and ethical compliance: brands must enforce clear disclosure policies to ensure responsible influencer partnerships. 

• Regulation and consumer protection: governments should strengthen policies on influencer marketing to prevent deceptive practices and misinformation. 

• Mental health awareness: companies and influencers must prioritize authentic content that promotes well-being rather than unattainable ideals. 

• Data privacy protections: stronger safeguards and awareness campaigns are needed to protect users from privacy breaches and data exploitation.

Dr Georgia Buckle, Research Fellow in the School of Accounting, Economics and Finance at the University of Portsmouth, said: "Social media influencers hold immense power over consumer decisions and cultural norms. While they provide entertainment, inspiration, and brand engagement, the unchecked influence of some SMIs can lead to serious ethical and psychological consequences. Our study highlights the urgency for both academic and industry stakeholders to address these challenges proactively."

This research offers a critical framework for analysing influencer culture beyond its commercial benefits, emphasising the need for ethical marketing practices and a healthier digital ecosystem.


https://www.port.ac.uk/news-events-and-blogs/news/new-research-unv eils-the-dark-side-of-social-media-influencers-and-their-impact-on-mark eting-and-consumer-behaviour
The study suggests that companies should adopt ethical marketing strategies to mitigate these risks. The word "mitigate" most nearly means: 
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Q3985249 Inglês

Complete the sentences with the most appropriate expression.


➢ “$ 100 for a hot dog? It's so expensive.That’s a ________!”

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Q3985244 Inglês
Complete each phrase with the adjective that best describes it.


➢ I am impressed how _____ I_____ Meaghan is. She didn’t forget I am vegan and prepared something different just for me!

➢ Would somebody please tell Dolores to slow down? Why does she have to be so ______II_______? She doesn’t even let us finish our sentences?
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Q3985242 Inglês

CHOOSE the most appropriate option to complete the phrases.


I. You have to ____ something about this! 

II. Money is one of the things people __________ the most.

III. Sue’s going to ___________ her brother look after her children.

IV. I have to ______________ a list of all the things we need in order to travel. 

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Q3985238 Inglês
The Shakespeare authorship question


    The Shakespeare authorship question is a theory (which was first proposed during the Victorian Era) that William Shakespeare did not write the plays and poems which were accredited to him. [...]
    Believers of the alternative authorship theory often argue that William Shakespeare lacked the education, aristocratic sensibility and familiarity with the royal courts which is clearly evident in his works. Personally, I would say that as a dedicated reader of Shakespeare’s works, many of these claims do not seem to be supported by any reasonable evidence.
    I would suggest that this theory derives from a deeply embedded prejudice rooted in the English class system (most marked during the Victorian Era, when the authorship question first gained widespread credence). Certainly, Shakespeare came from relatively humble beginnings, and was not a member of royalty or part of the nobility – but, I argue, that is no reason to suppose that someone from his background could not write as well as he did, or accrue the wealth, position and influence in London theatrical society that he did. […]
    This is where the implications for people reading Shakespeare today 400 years on are most important. How can we read (and be taught) Shakespeare’s plays, if we can never really understand the complete context of their composition, the time in which they were written and, yes, the prejudice and controversy that still engulfs them.


THE GUARDIAN. Available at: https://www.theguardian.com/childrens-bookssite/2016/apr/23/shakespeare-authorship-question-teenagereaders. Accessed on: February 3, 2021. [Excerpt]
Read: “I would say that as a dedicated reader of Shakespeare’s works, many of these claims do not seem to be supported by any reasonable evidence.”
In accordance with the text, check the option that indicates a synonym for claims
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Q3979473 Inglês
Mark the option which displays the right order and right spelling of the ordinal numbers:
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Q3979467 Inglês
Mark the sentence which brings the words with the same meaning of the word Gloom in the text:
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Q3979465 Inglês
The expression “hunched shoulders” it shows the character is:
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Q3979464 Inglês
Which sentence bellow doesn’t convey the right meaning of the word “despondently”:
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Q3979463 Inglês
What’s the meaning of the expression “we’re in a fix” in this context?
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Q3929653 Inglês
Text 1A3-II


       The argument for the existence of life in different places in the universe can lead to endless and aimless (but fascinating) speculation. Why assume that aliens so far advanced technologically are still bound by the chains of aging bodies? As we see our own technology advancing, and our minds becoming ever more entangled with digital devices, we can envision a kind of transhuman future whereby our mind’s essence, what we (loosely) identify with our inner self and memories, becomes immaterial, soullike, tethered to reality through information alone. In his novel 2001: A Space Odyssey, Arthur C. Clarke speculated that aliens would have broken away from carbon-based and robotic machine structures so “that the mind would eventually free itself from matter (…) and if there is anything beyond that, its name could only be God.”

       This is where astrotheology begins, as we envision aliens as the techno-version of godlike creatures, with the obvious subtext that one day we are going to get there too. So, not only is their technology magic to us, but their very existence becomes equivalent to a supernatural presence — omniscient, omnipresent, and undetectable by our feeble human senses and machines. Such aliens are indistinguishable from gods inhabiting the heavenly realm, being as elusive as countless deities have been throughout human history. They exist only in that intangible dimension of faith.


Marcelo Gleiser. The dawn of a mindful universe: a manifesto for humanity’s future. HarperOne, San Francisco (CA) (adapted). 
The word “envision”, in “as we envision aliens” (first sentence of the second paragraph of text 1A3-II), has a similar meaning to 
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Q3929647 Inglês
Text 1A3-I


       Art and technology have long inspired each other, but recent advancements are driving their fusion like never before. From AI-generated art and immersive experiences to new ownership models, the creative landscape is evolving in ways we could barely imagine a few years ago. This fusion of creativity and innovation isn’t just adding to the world of art. It’s redefining it, making us rethink what art can be and who has the tools to create it. One such innovation is interactive art.

      With interactive art, artists can break down traditional boundaries between the creator and the viewer. Participatory art involves the audience directly, allowing them to influence the outcome of the artwork itself. Artists are using technologies like motion tracking, sensors, and facial recognition to create installations that change based on viewer movement, expression, or even mood.

     This level of interactivity invites viewers to move from passive observation to active participation, making them a part of the artwork’s story. This trend reflects a cultural shift toward collaboration and personalization, where audiences expect to be involved in the creative experience. Participatory art installations are not only transforming gallery experiences but also allowing viewers to experience art as an unfolding story that changes with each interaction. 

Petra Ivanigova. The Future of Art and Technology:
Key Trends Shaping the Creative Landscape. Internet: <https://medium.com> (adapted). 

Choose the option in which is presented a word that could correctly replace “barely” in the second sentence of the first paragraph, without changing the original meaning of text 1A3-I.  
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Q3895085 Inglês
In learning English vocabulary, it is common to find words that resemble Portuguese but have different meanings, known as false cognates. Mark T for true statements and F for false ones regarding the meanings of the English words:

(__) "Library" means library, not bookstore.
(__) "Parents" refers to father and mother, not to relatives in general.
(__) "Pretend" means to intend or plan to do something.
(__) "Actually" means currently or at the present time.

Select the alternative that shows the correct sequence from top to bottom.
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Q3891726 Inglês
Read the following sentence: "In many modern cities, fast-food restaurants are ubiquitous." 

Choose the option that best explains the meaning of the word ubiquitous as used in this sentence.
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Q3826603 Inglês
“In an unstable context in social and political fields, the Brazilian government published the Base Nacional Comum Curricular (BNCC) in 2018, aiming at giving normative directions to basic education. Addressing English teaching, BNCC contains parts related to critical reflection in its introduction, five organizational axis, specific competences, and particular skills for each year. 

These excerpts produce fertile field to appreciations before the consolidation of a curricular system that respects each schools’ specificities. Therefore, BNCC’s critical component is analyzed aiming to denaturalize supremacy and subalternity discourses (MENEZES DE SOUZA, 2011), from critical literacies theories (MONTE MÓR, 2017; 2018; MENEZES DE SOUZA, GUILHERME, 2019), aiming at interpreting how BNCC’s perceptions are presented in the process of critical awareness (FREIRE, 2001) in English teaching/learning. In this context, this research is qualitative, exploratory, and interpretativist, configuring a reading towards BNCC’s critical reflection in a social engaged perspective, projecting education as an agent to social transformation. It is perceived an advance towards critical notions of the subject and language, though the document still reflects globalization and social interactions perspectives that need reflection to demystify notions historically built by a social minority who still possesses privileges.”


(Adapted from: http://educa.fcc.org.br/scielo.php?script=sci_abstract&pid=S1984- 64442023000100233&lng=en&nrm=iso)
In the sentence “These excerpts produce fertile field to appreciations,” the expression fertile field is closest in meaning to:
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Q3825096 Inglês

TEXT:

 

Building Rapport

Establishing strong foundations for teaching and learning

 

By Stephanie Hirchman

September 2, 2025

 

How do teachers build rapport with students? I can’t think of a more important question; after all, learning is all about relationships. In fact, I hope the word “rapport” runs through all the blogs I’ve written, like the letters in a stick of rock. However, as the summer holidays draw to a close and with new beginnings in sight, I’m going to focus exclusively on building rapport.

 

Fostering rapport

Let’s get out the metaphors! If learning is a house, then rapport is the foundation, but because it needs constant maintenance, rapport is also a garden, tended with care on a daily basis. When there is a good rapport, students feel:

• seen – each student is greeted individually, and the teacher makes an eff ort to interact with each one during the lesson.

• confident in the teacher, the course, and themselves - the teacher knows what each student needs and how to deliver it so students make progress. Classroom routines are predictable, fair, and make sense.

• safe – they know the teacher will not embarrass them or expose their sensitivities or weaknesses. Mistakes are dealt with sensitively and treated as learning opportunities.

• accepted – the teacher meets each individual student exactly where they are, without judgment, academically and personally. If someone is called out on their behaviour, this is done in private, and an explanation is given about why this behaviour is unproductive or unacceptable.

 

Student profiles – the basis for rapport

Whatever your teaching context, you’ve got to get to know each student as an individual. This can be considered as an initial information gathering phase, with several possible pathways.

A good starting point is to test students either before they start the course or in the first few days, making it clear that this is a process that produces information that will help you to plan and them to learn. Try to generate as full a picture as possible, so you have an idea about their abilities in all four skills.

Secondly, you need to conduct a needs analysis, either privately or publicly. You can read more about this process, but bear in mind that a public needs analysis can also serve to make everyone in the class aware of each other’s interests and thus of the rationale for including certain topics, language points, or skills work in the course syllabus.

Finally, use whatever resources you have to identify students with specific learning differences or traumas/triggers. This information may be disclosed at registration, self-disclosed (perhaps at interview) or in a private needs analysis, or tentatively identified through your own observations. Obviously, this information is private, between you and the student (and their parents, if they are under 18).

 

Classroom activities to build rapport at the start of a course

These rapport-building activities aim to generate information in such a way that students feel well-supported.

In a first lesson, the top priority is to make sure you know everybody’s preferred names and how to pronounce them. I’ve always found it helpful to have small desktop cards with this information on display – at least for a couple of sessions. Why not ask the students to make these themselves, or at least to personalize them? The back of the card could have some classroom language phrases to help prompt students, and there’s also the option of including this useful functional language as an introductory lesson – note that this generates a lot of information about student performance in areas like listening (including following instructions), speaking (including pronunciation) and studentship (including note-taking), facility with vocabulary, grammar and functional language. It can also serve as an introduction to pair and group work and to questioning and correction techniques, and, of course, builds confidence for students to take an active part in lessons.

 

Rapport thrives on praise

Teachers must remember that students are putting themselves on the line every time they come to class. Every effort carries a risk of failure, and not everyone is robust enough to bounce back easily when this occurs. Praise is the magic ingredient here – individualized, sincere and specific. Even when things have gone a bit wrong, find something that went well. It may be that you’re praising eff ort (“Good try, Haruka, I like that idea, but it isn’t what I’m looking for right now.”) or scaffolding achievement (“That’s a pretty good sentence, Juan, the verb tense is correct. But think again about the subject – should it be singular or plural?”). It may be delivered in written form (“This essay makes some relevant points. You used a lot of new vocabulary and improved your accuracy with punctuation. Next time, put the information into paragraphs.”). And when you make a mistake, as you inevitably will, model a positive reaction – check the information, put it right and thank the person who pointed it out.

Finally, make plenty of space for laughter and smiles, as they not only reduce stress, but have a positive effect on engagement, learning and recall. Rapport really does serve learning.

 

Adapted from: https://www.linguahouse.com/blog/post/building-rapport Acesso em 18/10/2025

Os falsos cognatos podem ser uma armadilha para quem está aprendendo um novo idioma, pois podem causar confusões e erros de tradução. Dessa forma, é essencial conhecer os falsos cognatos, para evitar constrangimentos. Dentre as palavras abaixo, todas retiradas do texto, o falso cognato é: 
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Q3824381 Inglês
Select the option that displays correct spelling and ordinal formation for formal assessment contexts.
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Q3815058 Inglês
Choose the alternative in which the idiomatic expression is used appropriately:  
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Q3813938 Inglês
Phrasal verbs are commonly used in spoken and written English, and they often pose challenges for learners because their meanings are not always literal. Effective teaching of phrasal verbs requires attention to context, collocation, and semantic nuance. Read the following sentence and choose the alternative that best explains the meaning of the phrasal verb highlighted in the sentence:
"After many months of training, the girls' soccer team pulled off an unexpected victory against their strongest adversary in the finals."
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Q3813291 Inglês
In the sentence below, one of the words is a false cognate that often leads to semantic interference among non-native speakers. Identify the option that correctly defines the misleading meaning of that word:
“The new manager was eventually introduced to the company’s actual policies, which surprised her deeply.”
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Respostas
101: B
102: C
103: C
104: B
105: C
106: B
107: D
108: D
109: C
110: A
111: A
112: A
113: C
114: D
115: C
116: A
117: C
118: B
119: D
120: C