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__________ is your birthday?
It is ________ November.
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Adapted from: https://www.newyorker.com/science/maria-konnikova/being-a-better-online-reader
Consider the meaning of “as” in “As the letters continued to pour in, Wolf experienced a growing realization: reading had changed profoundly.” (lines 19 and 20) and in the segments below:
I. “we don’t read the same way online as we do on paper” (lines 28 and 29)
II. “when we scroll, we tend to read faster but less deeply, as a way of coping with an overload of information” (lines 38-40)
III. “As children move more toward an immersion in digital media, we have to figure out ways to read deeply in this new environment.” (lines 49-51)
The segment(s) in which the meaning of “as” is closest to the one in lines 19 and 20 is/are only
The true potential of technology to change behavior
Technology could successfully change behaviours where decades of campaigns and legislation have failed. With the quantified self already walking among us and the internet of things within easy reach, digital technology is creating unprecedented opportunities to encourage, enable and empower more sustainable behaviours.
If we are to unlock the power of technology we must be more ambitious than simply digitising analogue strategies or creating another communications channel.
The true potential of technology lies in its ability to do things that nothing else can do. In behaviour change terms, the potential to succeed where decades of education programmes, awareness campaigns and product innovation have failed; to make a difference where government policy and legislation has had limited impact.
Using behavioural insights, it is possible to highlight the bottlenecks, drop out points and achilles heels of traditional behaviour change efforts — the reasons why we have failed in the past — and apply the unique possibilities of technology to these specific challenges.
Overcoming our limitations
Luckily, the history of the human race is almost defined by its ability to invent stuff that bolsters its feeble capabilities. That stuff is, of course, what we generically refer to as 'technology'. And in the same way that the internal combustion engine and the light bulb allow us to overcome our relatively feeble powers of motion and perception, so digital technology can be directed to overcoming our relatively feeble powers of reasoning, selfcontrol, motivation, self-awareness and agency—the factors that make behaviour change so difficult.
Herein lies the true potential of technology: not in the laboratory or the workshop, but in an understanding of the behavioural dynamics that define the human condition, both generally and within the context of a specific user-group, market segment or community.
Fonte: JOHNSON, Steven. Recognising the true potential of technology to change behaviour. Disponível em:<https://www.theguardian.com/sustainablebusiness/behavioural-insights/true-potential-technology-change-behaviour>
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