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Comentadas sobre sinônimos | synonyms em inglês
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Metaphors aren’t just used for flowery speech. They shape the conversation for things we’re trying to explain and figure out. (ℓ. 29-30)
In order to clarify the meaning relation between the two sentences above, the following word can be inserted in the underlined one:
Read the text below and answer the following question.
Can Cellular Agriculture Feed the World?
Within 20 years, there will be 2 billion more people than today — over 9 billion people in total. The impact to the environment could be severe. Just feeding that population using current methods is problematic.
On average, cattle ranchers need 100 times more land than corn growers to produce a gram of food. So, if that hungry world continues to eat meat like we do, the demand for land — and fresh water — will be alarming, not to mention the environmental impact of raising so many animals. Meat production aside, the large-scale monoculture of crops like corn usually results in damaging terrestrial pollution from pesticides and soil depletion. The impact to the oceans is equally perilous.
Instead of farming animals, fish and plants, cellular agriculture grows the proteins and nutrients we consume from a culture, cell by cell. With this alternative approach, the consumable meat and plant tissues produced don’t need to be harvested from animals or plants. It’s food production on an industrial scale.
The technology to do this is not new. Growing meat from a scaffold embedded in growth culture is no different in theory than making bread from yeast. The vast majority of insulin for diabetics is already manufactured by genetically engineered bacteria, as is the rennet used to culture cheese. In the past 10 years, this approach has been pioneered with a variety of foodstuffs: milk, eggs, beef, chicken, fish — even coffee.
To succeed, cellular agriculture must overcome 6,000 years of established dependence on traditional agriculture, and it has to do so via one of the most finicky human senses: taste. No one will eat manufactured meat or fish if it doesn’t have the same sensual satisfaction generated by the grown version. So, in addition to all the technical challenges in creating edible tissues from cultures, the startups pioneering this approach are working diligently to make their products tasty.
The possibilities for cellular agriculture are seemingly limitless; it may be possible to grow human organs for transplant using the method. But it is still early days.
Adaptado de: <https://earth911.com/business-policy/cellular-agriculture/>
Why so few nurses are men
Ask health professionals in any country what the biggest problem in their health-care system is and one of the most common answers is the shortage of nurses. In ageing rich countries, demand for nursing care is becoming increasingly insatiable. Britain’s National Health Service, for example, has 40,000-odd nurse vacancies. Poor countries struggle with the emigration of nurses for greener pastures. One obvious solution seems neglected: recruit more men. Typically, just 5-10% of nurses registered in a given country are men. Why so few?
Views of nursing as a “woman’s job” have deep roots. Florence Nightingale, who established the principles of modern nursing in the 1860s, insisted that men’s “hard and horny” hands were “not fitted to touch, bathe and dress wounded limbs”. In Britain the Royal College of Nursing, the profession’s union, did not even admit men as members until 1960. Some nursing schools in America started admitting men only in 1982, after a Supreme Court ruling forced them to. Senior nurse titles such as “sister” (a ward manager) and “matron” (which in some countries is used for men as well) do not help matters. Unsurprisingly, some older people do not even know that men can be nurses too. Male nurses often encounter patients who assume they are doctors.
Another problem is that beliefs about what a nursing job entails are often outdated – in ways that may be particularly off-putting for men. In films, nurses are commonly portrayed as the helpers of heroic male doctors. In fact, nurses do most of their work independently and are the first responders to patients in crisis. To dispel myths, nurse-recruitment campaigns display nursing as a professional job with career progression, specialisms like anaesthetics, cardiology or emergency care, and use for skills related to technology, innovation and leadership. However, attracting men without playing to gender stereotypes can be tricky. “Are you man enough to be a nurse?”, the slogan of an American campaign, was involved in controversy.
Nursing is not a career many boys aspire to, or are encouraged to consider. Only two-fifths of British parents say they would be proud if their son became a nurse. Because of all this, men who go into nursing are usually already closely familiar with the job. Some are following in the career footsteps of their mothers. Others decide that the job would suit them after they see a male nurse care for a relative or they themselves get care from a male nurse when hospitalised. Although many gender stereotypes about jobs and caring have crumbled, nursing has, so far, remained unaffected.
(www.economist.com, 22.08.2018. Adaptado.)
Why so few nurses are men
Ask health professionals in any country what the biggest problem in their health-care system is and one of the most common answers is the shortage of nurses. In ageing rich countries, demand for nursing care is becoming increasingly insatiable. Britain’s National Health Service, for example, has 40,000-odd nurse vacancies. Poor countries struggle with the emigration of nurses for greener pastures. One obvious solution seems neglected: recruit more men. Typically, just 5-10% of nurses registered in a given country are men. Why so few?
Views of nursing as a “woman’s job” have deep roots. Florence Nightingale, who established the principles of modern nursing in the 1860s, insisted that men’s “hard and horny” hands were “not fitted to touch, bathe and dress wounded limbs”. In Britain the Royal College of Nursing, the profession’s union, did not even admit men as members until 1960. Some nursing schools in America started admitting men only in 1982, after a Supreme Court ruling forced them to. Senior nurse titles such as “sister” (a ward manager) and “matron” (which in some countries is used for men as well) do not help matters. Unsurprisingly, some older people do not even know that men can be nurses too. Male nurses often encounter patients who assume they are doctors.
Another problem is that beliefs about what a nursing job entails are often outdated – in ways that may be particularly off-putting for men. In films, nurses are commonly portrayed as the helpers of heroic male doctors. In fact, nurses do most of their work independently and are the first responders to patients in crisis. To dispel myths, nurse-recruitment campaigns display nursing as a professional job with career progression, specialisms like anaesthetics, cardiology or emergency care, and use for skills related to technology, innovation and leadership. However, attracting men without playing to gender stereotypes can be tricky. “Are you man enough to be a nurse?”, the slogan of an American campaign, was involved in controversy.
Nursing is not a career many boys aspire to, or are encouraged to consider. Only two-fifths of British parents say they would be proud if their son became a nurse. Because of all this, men who go into nursing are usually already closely familiar with the job. Some are following in the career footsteps of their mothers. Others decide that the job would suit them after they see a male nurse care for a relative or they themselves get care from a male nurse when hospitalised. Although many gender stereotypes about jobs and caring have crumbled, nursing has, so far, remained unaffected.
(www.economist.com, 22.08.2018. Adaptado.)
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Prescriptions for fighting epidemics
Epidemics have plagued humanity since the dawn of
settled life. Yet, success in conquering them remains patchy.
Experts predict that a global one that could kill more than 300
million people would come round in the next 20 to 40 years.
What pathogen would cause it is anybody’s guess. Chances
are that it will be a virus that lurks in birds or mammals, or
one that that has not yet hatched. The scariest are both highly
lethal and spread easily among humans. Thankfully, bugs that
excel at the first tend to be weak at the other. But mutations
– ordinary business for germs – can change that in a blink.
Moreover, when humans get too close to beasts, either
wild or packed in farms, an animal disease can become a
human one.
A front-runner for global pandemics is the seasonal
influenza virus, which mutates so much that a vaccine must
be custom-made every year. The Spanish flu pandemic of
1918, which killed 50 million to 100 million people, was a
potent version of the “swine flu” that emerged in 2009. The
H5N1 “avian flu” strain, deadly in 60% of cases, came about
in the 1990s when a virus that sickened birds made the jump
to a human. Ebola, HIV and Zika took a similar route.
(www.economist.com, 08.02.2018. Adaptado.)
TEXT 2
The first step in establishing a cyber ethical culture is to ask the really tough questions, the answer to which may be politically incorrect. HR (Human resources), legal, security and top management need to work together to set the tone they wish to flow through gaming; other times off-site meetings will work.
The second step is to include cyber ethical components in corporate security awareness campaigns to keep employees clued in.
The last but most important step is to be ready to make changes rapidly when cyber ethics becomes a component of information security efforts. We cannot predict how they will change tomorrow or next year – but we need to be prepared.
(MARINOTTO, Demóstene. Reading on Info Tech (Inglês para Informática). São Paulo, Novatec, 2007.)
TEXT 1
These days, when our slow recovery from recession seems like a full-employment program for pessimistic pundits, it’s great to have a new book from Chris Anderson, an indefatigable cheerleader for the unlimited potential of the digital economy. Anderson, the departing editor in chief of Wired magazine, has already written two important books exploring the impact of the Web on commerce. In “The Long Tail,” he argued that companies like Amazon that faced distribution challenges arising from having large quantities of the same kind of product would thrive by “selling less of more.” Corporations didn’t have to chase blockbusters if they had a mass of small sales. In “Free: The Future of a Radical Price,” he argued that giving stuff away to attract a multitude of users might be the best way eventually to make money from loyal customers. Anderson has also helped found a Web site, Geekdad, and an aerial robotics company. From his vantage point, in the future more and more people can get involved in making things they really enjoy and can connect with others who share their passions and their products. These connections, he claims, are creating a new Industrial Revolution.
In a 2010 Wired article entitled “In the Next Industrial Revolution, Atoms Are the New Bits,” Anderson described how the massive changes in our relations with information have altered how we relate to things. Now that the power of information-sharing has been unleashed through technology and social networks, makers are able to collaborate on design and production in ways that facilitate the connection of producers to markets. By sharing information “bits” in a creative commons, entrepreneurs are making new things (reshaping “atoms”) more cheaply and quickly. The new manufacturing is a powerful economic force not because any one business becomes gigantic, but because technology makes it possible for tens of thousands of businesses to find their customers, to form their communities.
Anderson begins his new book, “Makers,” with the story of his grandfather Fred Hauser, who invented a sprinkler system. He licensed his invention to a company that turned ideas into things that could be built and sold. Although Hauser loved translating ideas into things, he needed a company with resources to make enough of his sprinklers to turn a profit. Inventing and making were separate. With the advent of the personal computer and of sophisticated but user-friendly design tools, that separation has become increasingly irrelevant. As a child, Anderson loved making things with his grandfather, and he still loves creating new stuff and getting it into the marketplace. “Makers” describes how today technology has liberated the inventor from a dependence on the big manufacturer. “The beauty of the Web is that it democratized the tools both of invention and production,” Anderson writes. “We are all designers now. It’s time to get good at it.”
(Fragment from “Makers: The New Industrial Revolution by
Chris Anderson”, by Michael S. Roth. Online since 24
November 2012.
URL:https://www.washingtonpost.com/opinions/makers-thenew-industrial-revolution)
The time has gone, the song is over (ℓ. 22)
The expression has gone refers to an action that can be described as:
The global health community has largely come to realize that public health preparedness is crucial (ℓ. 23-24)
Another word from the text that may replace the underlined one above without significant change in meaning is:
In today’s political climate, it sometimes feels like we can’t even agree on basic facts. We bombard each other with statistics and figures, hoping that more data will make a difference. A progressive person might show you the same climate change graphs over and over while a conservative person might point to the trillions of dollars of growing national debt. We’re left wondering, “Why can’t they just see? It’s so obvious!”
Certain myths are so pervasive that no matter how many experts disprove them, they only seem to grow in popularity. There’s no shortage of serious studies showing no link between autism and vaccines, for example, but these are no match for an emotional appeal to parents worried for their young children.
Tali Sharot, a cognitive neuroscientist at University College London, studies how our minds work and how we process new information. In her upcoming book, The Influential Mind, she explores why we ignore facts and how we can get people to actually listen to the truth. Tali shows that we’re open to new information – but only if it confirms our existing beliefs. We find ways to ignore facts that challenge our ideals. And as neuroscientist Bahador Bahrami and colleagues have found, we weigh all opinions as equally valid, regardless of expertise.
So, having the data on your side is not always enough. For better or for worse, Sharot says, emotions may be the key to changing minds.
(Shankar Vedantam. www.npr.org. Adaptado.)
Opportunity Cost
This phenomenon goes by the name of ‘opportunity cost,’ since by not investing in more equipment and a more rigid production flow, the company is forgoing the opportunity to earn increased profits. These costs are every bite as real as the payment of dollars out-of-pocket.
This notion _______ opportunity cost can be reinforced _________ a famous saying ______ Benjamin Franklin, no slouch himself _________ operations management. To make the point, however, we must make a brief excursion into logic. One truth of logic is the validity of the so-called contrapositive, which says simply that if the statement “If A, then B” is true, then it is also true that “If not B, then not A.” That is, of every time A occurs B follows, then we can be sure that if B does not occur, then A did not occur as well. Enough logic then, and back to Ben Franklin.
One of his Poor Richard sayings is that “A penny saved is a penny earned.” We have all recognized the truth of that since childhood, but I assert that by this saying Ben showed us he knows everything about opportunity cost. After all, what is the contrapositive of “A penny not earned is a penny not saved (i.e., a penny sent). All we are saying by this notion of opportunity cost is that “a penny not earned (an opportunity forgone) is a penny spent.” We shall often have occasion to consider opportunity costs, in analyzing and deciding various operations issues.
SCHMENNER, Roger W. Production/Operations Management. 5th
Edition. Prentice-Hall, 1993.
Opportunity Cost
This phenomenon goes by the name of ‘opportunity cost,’ since by not investing in more equipment and a more rigid production flow, the company is forgoing the opportunity to earn increased profits. These costs are every bite as real as the payment of dollars out-of-pocket.
This notion _______ opportunity cost can be reinforced _________ a famous saying ______ Benjamin Franklin, no slouch himself _________ operations management. To make the point, however, we must make a brief excursion into logic. One truth of logic is the validity of the so-called contrapositive, which says simply that if the statement “If A, then B” is true, then it is also true that “If not B, then not A.” That is, of every time A occurs B follows, then we can be sure that if B does not occur, then A did not occur as well. Enough logic then, and back to Ben Franklin.
One of his Poor Richard sayings is that “A penny saved is a penny earned.” We have all recognized the truth of that since childhood, but I assert that by this saying Ben showed us he knows everything about opportunity cost. After all, what is the contrapositive of “A penny not earned is a penny not saved (i.e., a penny sent). All we are saying by this notion of opportunity cost is that “a penny not earned (an opportunity forgone) is a penny spent.” We shall often have occasion to consider opportunity costs, in analyzing and deciding various operations issues.
SCHMENNER, Roger W. Production/Operations Management. 5th
Edition. Prentice-Hall, 1993.
Opportunity Cost
This phenomenon goes by the name of ‘opportunity cost,’ since by not investing in more equipment and a more rigid production flow, the company is forgoing the opportunity to earn increased profits. These costs are every bite as real as the payment of dollars out-of-pocket.
This notion _______ opportunity cost can be reinforced _________ a famous saying ______ Benjamin Franklin, no slouch himself _________ operations management. To make the point, however, we must make a brief excursion into logic. One truth of logic is the validity of the so-called contrapositive, which says simply that if the statement “If A, then B” is true, then it is also true that “If not B, then not A.” That is, of every time A occurs B follows, then we can be sure that if B does not occur, then A did not occur as well. Enough logic then, and back to Ben Franklin.
One of his Poor Richard sayings is that “A penny saved is a penny earned.” We have all recognized the truth of that since childhood, but I assert that by this saying Ben showed us he knows everything about opportunity cost. After all, what is the contrapositive of “A penny not earned is a penny not saved (i.e., a penny sent). All we are saying by this notion of opportunity cost is that “a penny not earned (an opportunity forgone) is a penny spent.” We shall often have occasion to consider opportunity costs, in analyzing and deciding various operations issues.
SCHMENNER, Roger W. Production/Operations Management. 5th
Edition. Prentice-Hall, 1993.
Opportunity Cost
This phenomenon goes by the name of ‘opportunity cost,’ since by not investing in more equipment and a more rigid production flow, the company is forgoing the opportunity to earn increased profits. These costs are every bite as real as the payment of dollars out-of-pocket.
This notion _______ opportunity cost can be reinforced _________ a famous saying ______ Benjamin Franklin, no slouch himself _________ operations management. To make the point, however, we must make a brief excursion into logic. One truth of logic is the validity of the so-called contrapositive, which says simply that if the statement “If A, then B” is true, then it is also true that “If not B, then not A.” That is, of every time A occurs B follows, then we can be sure that if B does not occur, then A did not occur as well. Enough logic then, and back to Ben Franklin.
One of his Poor Richard sayings is that “A penny saved is a penny earned.” We have all recognized the truth of that since childhood, but I assert that by this saying Ben showed us he knows everything about opportunity cost. After all, what is the contrapositive of “A penny not earned is a penny not saved (i.e., a penny sent). All we are saying by this notion of opportunity cost is that “a penny not earned (an opportunity forgone) is a penny spent.” We shall often have occasion to consider opportunity costs, in analyzing and deciding various operations issues.
SCHMENNER, Roger W. Production/Operations Management. 5th
Edition. Prentice-Hall, 1993.
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