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Em abril de 1912, o transatlântico Titanic colidiu com um iceberg e afundou em sua viagem inaugural. Como consequência de seu naufrágio, e também da falta de botes salva-vidas e de muitas outras medidas de segurança que foram negligenciadas, mais de 1.500 vidas foram perdidas.
Utilizamos, em inglês, a construção gramatical chamada Orações Condicionais (Conditional Clauses) para exemplificar algo imaginário que poderia ter acontecido se ações diferentes tivessem sido tomadas. Analise a seguinte oração:
If the safety measures had been taken, many lives could have been saved.
Assinale a alternativa que, correta e gramaticalmente, completa a frase dita por Armstrong.
“We shall go __ to the end. We shall fight __ France, we shall fight ___ the seas and oceans, we shall fight with growing confidence and growing strength ___ the air, we shall defend our island, whatever the cost may be.
We shall fight ___ the beaches, we shall fight ___ the landing grounds, we shall fight ___ the fields and ___ the streets, we shall fight ___ the hills; we shall never surrender.”
Assinale a sequência de preposições (in/on) que completa corretamente o discurso de Churchill.
THE SCIENCE OF PERSUASION
Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results.
One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.
What role does choice have in persuading
people to buy or get something? One study looked
at the choices employees made when offered
different retirement programmes. This showed that
the more choices people were given, the less likely
they were to choose anything at all. Another study
in a supermarket revealed a similar effect of choice.
A particular supermarket displayed either 6 or 24
different kinds of jam. When there were 24 jams to
choose from, 3% of customers went to the display
and bought one of the jams. When there were 6
jams on display, 30% of customers did so. […]
THE SCIENCE OF PERSUASION
Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results.
One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.
What role does choice have in persuading
people to buy or get something? One study looked
at the choices employees made when offered
different retirement programmes. This showed that
the more choices people were given, the less likely
they were to choose anything at all. Another study
in a supermarket revealed a similar effect of choice.
A particular supermarket displayed either 6 or 24
different kinds of jam. When there were 24 jams to
choose from, 3% of customers went to the display
and bought one of the jams. When there were 6
jams on display, 30% of customers did so. […]
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