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Q2382862 Inglês

Text 19A4-II 


        Photo exhibitions are great opportunities for excited and ambitious photographers to showcase their work beyond just the safety of their friends and family. They’re also a stellar opportunity to develop a thicker skin, as your work will be subject to critique, but that’s all part of the territory that comes with getting more exposure as a photographer, which is what all artists should strive for. Beyond that, they’re a great way to advertise yourself as a photographer, both your talents and your availability. Think of it almost as the artist’s equivalent to having a booth at a trade show when you’re selling a product. 


        First-timers to an exhibition will likely find themselves a bit unsure of what to do and somewhat nervous. Here’s a series of surefire tips to make any exhibition a success. Before you do anything else, it’s imperative that you make up your mind about what you’ll be showcasing at your exhibition. You only have two choices, when you think about it: brand-new work that you’ll shoot especially for the exhibition or archival stuff that you’ll just pull out for the exhibition. Also, being creative when finding the exhibition location is as important as the showcase itself. 



Internet: <https://contrastly.com> (adapted). 

According to text 19A4-II, choose the correct option. 
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Q2382861 Inglês

Text 19A4-II 


        Photo exhibitions are great opportunities for excited and ambitious photographers to showcase their work beyond just the safety of their friends and family. They’re also a stellar opportunity to develop a thicker skin, as your work will be subject to critique, but that’s all part of the territory that comes with getting more exposure as a photographer, which is what all artists should strive for. Beyond that, they’re a great way to advertise yourself as a photographer, both your talents and your availability. Think of it almost as the artist’s equivalent to having a booth at a trade show when you’re selling a product. 


        First-timers to an exhibition will likely find themselves a bit unsure of what to do and somewhat nervous. Here’s a series of surefire tips to make any exhibition a success. Before you do anything else, it’s imperative that you make up your mind about what you’ll be showcasing at your exhibition. You only have two choices, when you think about it: brand-new work that you’ll shoot especially for the exhibition or archival stuff that you’ll just pull out for the exhibition. Also, being creative when finding the exhibition location is as important as the showcase itself. 



Internet: <https://contrastly.com> (adapted). 

In text 19A4-II, the word “likely” (first sentence of the second paragraph) conveys the idea of 
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Q2382860 Inglês

Text 19A4-I 


        It is a universal fact that cinema is a visual medium. Films have the power to overwhelm our senses as well as our minds, subjecting us to a variety of experiences that can range from the sublime to the devastating. Colours play a crucial role in this interesting phenomenon, forming an integral part of the composition of each frame and dictating how the viewer perceives the spectacle on the screen. Apart from the cinematic medium, colours have always been a part of our experience and how we make sense of the vastly nuanced world around us. Although science has definitively explained what colours are in terms of light, they have always mystified artists and philosophers like Arthur Schopenhauer and Ludwig Wittgenstein, who tried to understand their importance in anthropological frameworks. 


        More notably, the famous German poet and artist Johann Wolfgang von Goethe published a seminal exploration of colours in his 1810 work Theory of Colours. In it, he examined how each colour corresponds to various psychological states in the minds of human beings. He wrote, “Light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, are necessary to the production of colour… Colour itself is a degree of darkness.” Goethe’s theories might seem baselessly romantic in the 21st century but the underlying ideas have been implemented by filmmakers and cinematographers to curate the voyeuristic experiences of their audiences. Famed cinematographer Vittorio Storaro has based his artistic vision on Goethe’s work, insisting that colours do have a direct connection to the mind of the viewer. 



Internet: <https://faroutmagazine.co.uk> (adapted).

Maintaining the original meaning of text 19A4-I, the excerpt “Vittorio Storaro has based his artistic vision on Goethe’s work”, in the last sentence of the last paragraph, can be correctly rephrased as 
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Q2382859 Inglês

Text 19A4-I 


        It is a universal fact that cinema is a visual medium. Films have the power to overwhelm our senses as well as our minds, subjecting us to a variety of experiences that can range from the sublime to the devastating. Colours play a crucial role in this interesting phenomenon, forming an integral part of the composition of each frame and dictating how the viewer perceives the spectacle on the screen. Apart from the cinematic medium, colours have always been a part of our experience and how we make sense of the vastly nuanced world around us. Although science has definitively explained what colours are in terms of light, they have always mystified artists and philosophers like Arthur Schopenhauer and Ludwig Wittgenstein, who tried to understand their importance in anthropological frameworks. 


        More notably, the famous German poet and artist Johann Wolfgang von Goethe published a seminal exploration of colours in his 1810 work Theory of Colours. In it, he examined how each colour corresponds to various psychological states in the minds of human beings. He wrote, “Light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, are necessary to the production of colour… Colour itself is a degree of darkness.” Goethe’s theories might seem baselessly romantic in the 21st century but the underlying ideas have been implemented by filmmakers and cinematographers to curate the voyeuristic experiences of their audiences. Famed cinematographer Vittorio Storaro has based his artistic vision on Goethe’s work, insisting that colours do have a direct connection to the mind of the viewer. 



Internet: <https://faroutmagazine.co.uk> (adapted).

Based on text 19A4-I, choose the option that correctly presents Goethe’s description of the relationship between light, darkness, and colour. 
Alternativas
Q2382858 Inglês

Text 19A4-I 


        It is a universal fact that cinema is a visual medium. Films have the power to overwhelm our senses as well as our minds, subjecting us to a variety of experiences that can range from the sublime to the devastating. Colours play a crucial role in this interesting phenomenon, forming an integral part of the composition of each frame and dictating how the viewer perceives the spectacle on the screen. Apart from the cinematic medium, colours have always been a part of our experience and how we make sense of the vastly nuanced world around us. Although science has definitively explained what colours are in terms of light, they have always mystified artists and philosophers like Arthur Schopenhauer and Ludwig Wittgenstein, who tried to understand their importance in anthropological frameworks. 


        More notably, the famous German poet and artist Johann Wolfgang von Goethe published a seminal exploration of colours in his 1810 work Theory of Colours. In it, he examined how each colour corresponds to various psychological states in the minds of human beings. He wrote, “Light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, are necessary to the production of colour… Colour itself is a degree of darkness.” Goethe’s theories might seem baselessly romantic in the 21st century but the underlying ideas have been implemented by filmmakers and cinematographers to curate the voyeuristic experiences of their audiences. Famed cinematographer Vittorio Storaro has based his artistic vision on Goethe’s work, insisting that colours do have a direct connection to the mind of the viewer. 



Internet: <https://faroutmagazine.co.uk> (adapted).

According to text 19A4-I, filmmakers and cinematographers implement Johann Wolfgang von Goethe’s theories on colours 
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Q2382857 Publicidade e Propaganda
        A impressão offset imprime a imagem primeiro em um cilindro de borracha, depois a espelhando e transferindo para o papel da impressão final, onde ela é estampada em sua posição normal. 

Joaquim da Fonseca. Tipografia e design gráfico. São Paulo: Grupo A, 2011 (com adaptações).

Considerando a descrição apresentada no texto anterior, assinale a opção correta, acerca do processo de impressão offset
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Q2382855 Publicidade e Propaganda
A principal responsabilidade da organização anunciante ao elaborar um briefing para orientar o trabalho de planejamento de comunicação mercadológica é 
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Q2382854 Publicidade e Propaganda
Com relação à hierarquia visual na diagramação, assinale a opção correta. 
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Q2382853 Publicidade e Propaganda
Se utilizadas de forma adequada, as cores podem formar uma atmosfera agradável e apropriada ao espírito da mensagem ou ao próprio produto, dado seu poder de evocar sentimentos e sensações. Assinale a opção correta a respeito das diferentes associações de ideias ou estados de espírito provocados pelas cores. 
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Q2382852 Publicidade e Propaganda
Logotipo, um dos elementos que formam uma marca, é 
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Q2382851 Publicidade e Propaganda
A impressão que utiliza um clichê em baixo relevo é a 
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Q2382850 Publicidade e Propaganda
No contexto da variação das famílias tipográficas, algumas possuem a mesma tipografia em diversas espessuras, tal variação é denominada 
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Q2382849 Publicidade e Propaganda
Em fotografia, a profundidade de campo refere-se a quanto uma fotografia parece estar em foco e se relaciona com outros parâmetros, tais como 
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Q2382848 Comunicação Social
O termo design 
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Q2382847 Publicidade e Propaganda
O movimento artístico surgido na segunda metade do século XIX, na Inglaterra, que se opôs à interferência da industrialização na arte e que se tornou referência na reforma do design e do artesanato criativo como alternativa à mecanização e à produção em massa, foi denominado movimento 
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Q2382846 Publicidade e Propaganda
O movimento artístico que surgiu em 1916 durante a Primeira Guerra Mundial, em Zurique, caracterizado pela forma crítica ao sistema tradicional de arte, tendo a ironia, o deboche e a rebeldia como mistura para as diferentes linguagens e meios expressivos, foi denominado 
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Q2382845 Publicidade e Propaganda
O movimento Op Art é caracterizado por
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Q2382844 Comunicação Social
A partir do ponto de vista da comunicação interna e organizacional, assinale a opção correta. 
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Q2382843 Publicidade e Propaganda
No processo de criação publicitária, exigem-se do profissional alguns requisitos básicos e capacidades, para que ele desenvolva determinados tipos de raciocínio e percepção diante do produto ou serviço em questão. A partir dessa abordagem, assinale a opção correta. 
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Q2382842 Comunicação Social
Quanto aos objetivos gerais da comunicação institucional, assinale a opção correta. 
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Respostas
341: C
342: E
343: B
344: B
345: D
346: C
347: D
348: B
349: A
350: C
351: E
352: A
353: A
354: B
355: D
356: E
357: A
358: C
359: A
360: E