Questões de Concurso Sobre inglês
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Text 2
Autism Teaching Methods: Applied
Behavior Analysis and Verbal Behavior
Applied Behavior Analysis, or ABA, is a method of teaching children with autism and Pervasive Developmental Disorders. It is based on the premise that appropriate behavior – including speech, academics and life skills – can be taught using scientific principles.
ABA assumes that children are more likely to repeat behaviors or responses that are rewarded (or “reinforced”), and they are less likely to continue behaviors that are not rewarded. Eventually, the reinforcement is reduced so that the child can learn without constant rewards.
Research shows that ABA works for kids with autism. “Thirty years of research demonstrated the efficacy of applied behavioral methods in reducing inappropriate behavior and in increasing communication, learning, and appropriate social behavior,” according to a U.S. Surgeon General’s Report.
The most well-known form of ABA is discrete trial training (DTT). Skills are broken down into the smallest tasks and taught individually. Discrete, or separate, trials may be used to teach eye contact, imitation, fine motor skills, self-help, academics, language and conversation. Students start with learning small skills, and gradually learn more complicated skills as each smaller one is mastered. […]
Source adapted from:
www.teaching-methods-childrens-with-autism
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to the Oxford Advanced learner’s Dictionary, a phrasal verb is a verb combined with an adverb or a preposition, or sometimes both, to give a new meaning.
Match the phrasal verbis in column 1 with their correct meanings in column 2, according to their use in Text 1.
Column 1 Phrasal Verbs
1. stand out
2. find out
3. pay off
4. tap(ping) into
Column 2 Meanings
( ) to discover a fact
( ) to gain access to
( ) to be very noticeable
( ) to pay in full (a debt or a creditor)
Select the option that presents the correct sequence from top to bottom.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below about the text.
1. The research about new products cost an enormous amount of money.
2. Neuromarketing is only used to develop famous brands.
3. ‘Caps’ were used by volunteers to watch commercials or test products.
4. The problem with old-fashioned research was that people were not always truthful in their responses.
Choose the option that contains the correct statments.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.
( ) In the sentence “They literally use this device to read the minds of their volunteers” (4th paragraph of Text 1) the pronoun they refers to the researchers.
( ) In the sentence “This will become standard as more companies capitalize on the technology.”, the phrase in bold can be replaced by “gain advantage from” without changing its meaning.
( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1st paragraph of Text 1) are being used in the past perfect continuous tense.
( ) The following words (1st paragraph of Text 1) directly, currently and, exactly are examples of adverbs.
( ) In the sentence “Wearing a special headset called an electrode cap” (4th paragraph of text 1) the word in bold is a verb in the gerund form.
Choose the alternative which presents the correct sequence, from top to bottom:
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Text 1
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Select the correct translation of the sentence:
“She has been teaching English for five years.”
Choose the word that best completes the sentence:
“Could you please speak a little more ____, so everyone can understand?”
"While globalization has facilitated the exchange of ideas, it has also led to the erosion of local cultures. This duality is particularly evident in education, where international benchmarks often overshadow indigenous practices." Which of the following statements about the passage is inaccurate in terms of cohesion and coherence?
O texto seguinte servirá de base para responder à questão.
Duct-taped banana artwork sells for $6.2m in NYC
Maurizio Cattelan's provocative artwork of a banana duct-taped to a wall has fetched $6.2m (£4.9m) at Sotheby's in New York - four times higher than pre-sale estimates.
The auction house says Chinese cryptocurrency entrepreneur Justin Sun outbid six other rivals to get the "Comedian" installation of the Italian visual artist on Wednesday.
"In the coming days, I will personally eat the banana as part of this unique artistic experience," Mr Sun was quoted as saying.
The taped banana - now perhaps one of the most expensive fruits ever sold - was actually bought earlier in the day for a mere $0.35, according to the New York Times.
"Comedian" was first unveiled to the public in 2019, instantly becoming a viral sensation and also provoking heated debates about what art is.
The installation - which has travelled around the world - comes with instructions on how to replace the banana whenever it rots.
In fact, the fruit has been eaten not once, but twice.
In 2023, a South Korean art student helped himself when the installation went on display at Seoul's Leeum Museum of Art.
The museum later placed a new banana in the same spot, local media reported.
Four years earlier, a performance artist pulled the banana from the wall after the artwork was sold for $120,000 at Art Basel in Miami.
The banana was swiftly replaced, and no further action was taken.
Justin Sun runs the Tron blockchain network, which facilitates some cryptocurrency transactions. Last year the US Securities and Exchange Commission accused him of fraud, saying he had falsely inflated trading volumes of TRX, Tron's crypto token. Mr Sun denies the charges.
https://www.bbc.com/news/articles/cy87202v43no
O texto seguinte servirá de base para responder à questão.
Duct-taped banana artwork sells for $6.2m in NYC
Maurizio Cattelan's provocative artwork of a banana duct-taped to a wall has fetched $6.2m (£4.9m) at Sotheby's in New York - four times higher than pre-sale estimates.
The auction house says Chinese cryptocurrency entrepreneur Justin Sun outbid six other rivals to get the "Comedian" installation of the Italian visual artist on Wednesday.
"In the coming days, I will personally eat the banana as part of this unique artistic experience," Mr Sun was quoted as saying.
The taped banana - now perhaps one of the most expensive fruits ever sold - was actually bought earlier in the day for a mere $0.35, according to the New York Times.
"Comedian" was first unveiled to the public in 2019, instantly becoming a viral sensation and also provoking heated debates about what art is.
The installation - which has travelled around the world - comes with instructions on how to replace the banana whenever it rots.
In fact, the fruit has been eaten not once, but twice.
In 2023, a South Korean art student helped himself when the installation went on display at Seoul's Leeum Museum of Art.
The museum later placed a new banana in the same spot, local media reported.
Four years earlier, a performance artist pulled the banana from the wall after the artwork was sold for $120,000 at Art Basel in Miami.
The banana was swiftly replaced, and no further action was taken.
Justin Sun runs the Tron blockchain network, which facilitates some cryptocurrency transactions. Last year the US Securities and Exchange Commission accused him of fraud, saying he had falsely inflated trading volumes of TRX, Tron's crypto token. Mr Sun denies the charges.
https://www.bbc.com/news/articles/cy87202v43no
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