Questões de Concurso Comentadas sobre interpretação de texto | reading comprehension em inglês

Foram encontradas 8.692 questões

Q1756737 Inglês

For the question use the poem below:

Eating Poetry

(Mark Strand)

Ink runs from the corners of my mouth. There is no happiness like mine.
I have been eating poetry.

The librarian does not believe what she sees. Her eyes are sad
and she walks with her hands in her dress.

The poems are gone.
The light is dim.
The dogs are on the basement stairs and coming up.

Their eyeballs roll,
their blond legs burn like brush.
The poor librarian begins to stamp her feet and weep.

She does not understand.
When I get on my knees and lick her hand, she screams.

I am a new man.
I snarl at her and bark.
I romp with joy in the bookish dark.

Available at: https://www.poetryfoundation.org/poems/52959/eating-poetry Accessed on December 30th, 2019.

About the poem use TRUE (T) or FALSE (F):

( ) Describes a speaker who is literally eating poetry.

( )The most important aspect to consider in understanding this poem is the metaphor behind the act of eating a poem.

( ) The action of eating poetry is for the poet something that makes him happy.

( ) Strand uses short sentences and highlights one of the most common types of simple English sentences: subject, verb, object.

Respectively, the order is:

Alternativas
Q1742015 Inglês

The text below is the introduction from a book on sports. 


SPORTSWRITING

Offices and bars are full of casual obscenity, but most British newspapers are ... well, not necessarily careful about language, but careful about bad words anyway. The phrase 'family newspaper' is an ineluctable part of our lives. Newspapers are not in the business of giving gratuitous offence. It is a limitation of newspaper writing, and one everybody in the business, whether writing or reading, understands and accepts. There are many other necessary limitations, and most of these concern time and space.

Newspapers have dominated sportswriting in Britain for years, and have produced their own totem figures and doyens. But ten years ago, a new player entered the game. This was the phenomenon of men's magazines; monthly magazines for men that had actual words in them - words for actually reading. GQ was the pioneer and, in my totally unbiased opinion as the long-term author of the magazine's sports column, it leads the way still, leaving the rest panting distantly in its wake.

Sport, is of course, a blindingly obvious subject for a men's magazine - but it could not be tacked in a blindingly obvious way. Certainly, one of the first things GQ was able to offer was a new way of writing about sport, but this was not so much a cunning plan as a necessity. The magazine was doomed, as it were, to offer a whole new range of freedoms to its sportwriters. Heady and rather alarming freedoms. Freedom of vocabulary was simply the most obvious one and, inevitably, it appealed to the schoolboy within us. But space and time were the others, and these possibilities meant that the craft of sportswriting had to be reinvented.

Unlike newspapers, a magazine can offer a decent length of time to research and to write. These are, you would think, luxuries - especially to those of us who are often required to read an 800-word match report over the telephone the instant the final whistle has gone. Such a discipline is nerve-racking, but as long as you can get it done at all, you have done a good job. No one expects a masterpiece under such circumstances. In some ways the ferocious restrictions make the job easier. But a long magazine deadline gives you the disconcerting and agoraphobic freedom to research, to write, to think.

To write a piece for a newspaper, at about a quarter of the massive GQ length, you require a single thought. The best method is to find a really good idea, and then to pursue it remorselessly to the end, where ideally you make a nice joke and bale out stylishly. If it is an interview piece, you look for a few good quotes, and if you get them, that's your piece written for you. For a longer piece, you must seek the non-obvious. This is a good quality in the best of newspaper writing, but an absolute essential for any writer who hopes to complete the terrifying amount of words that GQ requires. If you write for GQ you are condemned to try and join the best. There is no other way.

GQ is not restricted by the same conventions of reader expectation as a newspaper. You need not worry about offending people or alienating them; the whole ethos of the magazine is that readers are there to be challenged. There will be readers who would find some of its pieces offensive or even impossible in a newspaper, or even in a different magazine. But the same readers will read the piece in GQ and find it enthralling.

That is because the magazine is always slightly uncomfortable to be with. It is not like a cosy member of the family, nor even like a friend. It is the strong, self-opinionated person that you can never quite make up your mind whether you like or not. You admire him, but you are slightly uneasy with him. The people around him might not altogether approve of everything he says; some might not care for him at all. But they feel compelled to listen. The self-confidence is too compelling. And just when you think he is beginning to become rather a bore, he surprises you with his genuine intelligence. He makes a broad joke, and then suddenly he is demanding you follow him in the turning of an intellectual somersault.

Source: Adapted from (Pre-2013 Revision) CPE Handbook.


Choose the correct alternative that provides the correct answer for the question: Why were sportswriters for GQ given new freedoms?

Alternativas
Q1739282 Inglês
Read the statements about Textual Genres and classify them as true (T) or false (F):
( ) According to Mikhail Bakhtin, textual genres are defined mainly by their social function. ( ) Textual genres are texts that are used for a particular reason in a communicative situation to promote a specific interaction. ( ) As they serve the need to communicate, textual genres are transmuted by presenting new forms from existing ones. The email address, for example, is a variation of the letter's communicative function. ( ) Textual genres define what kind of literature will be read by men and what type will be read by women. ( ) A textual genre is any one of the several linear sequences of elements of some specific kind whose combination constitutes a phonological representation.
Choose the alternative with the correct sequence:
Alternativas
Q1735545 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
The word “PURPOSE” (line 31), refers to:
Alternativas
Q1735542 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
The words, THEM (line 05), THEY (line 06), and THEIR (line 09) refer respectively to:
Alternativas
Q1735540 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
Choose the RIGHT alternative. The text uses expressions such as: “There are many reported cases”, “Research studies indicate” and “Throughout history” in order to:
Alternativas
Q1735539 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
Analyze the assertions and choose the RIGHT alternative.
I. In the past, insulin was artificially produced from animals such as pigs and cows. II. Today oxen and horses are often used for agricultural, travelling, horseback riding and racing purposes III. Doctors can still prescribe animal insulin. IV. A sick child can improve his/her mood by caressing a poney. V. Many plants are no longer pollinated because many animals have become extinct.
Alternativas
Q1735533 Inglês

Answers the question according to the text below.


Organ Donation and Transplant  


At this moment, more than 113,000 people in the U.S. are waiting for an organ. One more person is added to the national waiting list every 12 minutes. Each of these people is in desperate need of a kidney, liver, heart, or other organ. More than 6,500 people a year -- about 20 a day -- die before that organ ever becomes available.
Organ donors are always in short supply. There are far more people in need of a transplant than there are people willing to donate an organ. Most of the organs that are available come from deceased donors. When you fill out an organ donor card with your driver's license, you're agreeing to donate all or some of your organs if you die.
A smaller number of organs come from healthy people. More than 6,000 transplants from living donors are performed each year.
You might have wondered about donating an organ -- either to a friend or relative who needs an organ right now, or by filling out an organ donor card.
Just about anyone, at any age, can become an organ donor. Anyone younger than age18 needs to have the consent of a parent or guardian.
For organ donation after death, a medical assessment will be done to determine what organs can be donated. Certain conditions, such as having HIV, actively spreading cancer, or severe infection would exclude organ donation.
Having a serious condition like cancer, HIV, diabetes, kidney disease, or heart disease can prevent you from donating as a living donor. 

Based on the text it is CORRECT to state: I. More than 113,000 people in the world wait for an organ; II. Only 20% of people on the waiting list for an organ can receive it; III. The number of people willing to donate an organ outnumber those who need an organ; IV. In the United States, more than 6,000 living donor transplants are performed annually; V. Most organs available for donation come from deceased people and it is necessary that in life, the person fills out a specific form for this purpose.
Choose the CORRECT alternative.
Alternativas
Q1735527 Inglês
Answers the question according to the text below.

TEXT II 

When you’re in a long line waiting for your turn with a bunch of other cranky people, a good wallet is essential. For everyone’s benefit, you want to be able to find the right card or bills, make your transaction, and get out of there as quickly as possible. Mobile payments, vendor apps, and the decline of cash have lessened the amount of space you need for library cards and twenties, and they’ve lessened the need for bulky, old-school leather cash carriers. There’s never been a better time to trim down your wallet and your carbon footprint in turn by choosing a wallet made from recycled or eco-friendly materials. 
https://www.popsci.com/story/shop/eco-friendly-wallets/  
The sentence “…for your turn with a bunch of other cranky people.” (lines 01-02), MEANS THAT:
Alternativas
Q1735526 Inglês
Answers the question according to the text below.

TEXT II 

When you’re in a long line waiting for your turn with a bunch of other cranky people, a good wallet is essential. For everyone’s benefit, you want to be able to find the right card or bills, make your transaction, and get out of there as quickly as possible. Mobile payments, vendor apps, and the decline of cash have lessened the amount of space you need for library cards and twenties, and they’ve lessened the need for bulky, old-school leather cash carriers. There’s never been a better time to trim down your wallet and your carbon footprint in turn by choosing a wallet made from recycled or eco-friendly materials. 
https://www.popsci.com/story/shop/eco-friendly-wallets/  
Analyze the statements according to the text and choose the option where all alternatives are CORRECT.
I. It is time to reduce our carbon production by using environmentally friendly or recyclable materials. II. Internet payment culture, vendor application usage, and non-use of currency money have reduced the card space required in our wallet. III. Despite the encouragement that we should use recyclable and environmentally friendly materials, a good leather wallet is still indispensable. IV. The text encourages us to use green or recyclable materials which inevitably diminish our carbon footprint. V. A quality billfold is essential for us to organize our accounts, cards, carry out other transactions and reduce our carbon production.
Alternativas
Q1735522 Inglês

Answers the question according to the text below.

TEXT I


The time to embrace change in education is right now! In fact, it’s long overdue. Did you know that the model for modern-day public education was created by the need for on-time mechanical workers during the industrial revolution? That was certainly a technological disruption, but it happened 250 years ago. It’s what we call the front-lead method, and it’s not the best model for addressing the learning needs of many students: divergent thinkers, neurodiverse minds, creatives, scientists, and the list goes on. Which brings us to our next point: it’s time for the next wave of disruption. Luckily for us, it’s here. And it’s been here since 1989, when Tim Berners-Lee — a British scientist from CERT — invented the World Wide Web. We know, you use the internet every day, and it’s great, but maybe you’re skeptical that it can revolutionize education. Well, if you didn’t know, it already is. A large body of evidence-based, peer reviewed work points to the web as one of the central hubs for positive educational change today. It’s our connection to others, our access to a world of educational resources, it’s a format that works for many learners, it’s at the heart of countless services (that don’t work in an unconnected world), and it’s driving access to education. 

https://www.early-childhood-education-degrees.com/features/editors-choice-best-books-on-technology-in-education/  
The pronoun IT (line 11), refers to:
Alternativas
Q1735521 Inglês

Answers the question according to the text below.

TEXT I


The time to embrace change in education is right now! In fact, it’s long overdue. Did you know that the model for modern-day public education was created by the need for on-time mechanical workers during the industrial revolution? That was certainly a technological disruption, but it happened 250 years ago. It’s what we call the front-lead method, and it’s not the best model for addressing the learning needs of many students: divergent thinkers, neurodiverse minds, creatives, scientists, and the list goes on. Which brings us to our next point: it’s time for the next wave of disruption. Luckily for us, it’s here. And it’s been here since 1989, when Tim Berners-Lee — a British scientist from CERT — invented the World Wide Web. We know, you use the internet every day, and it’s great, but maybe you’re skeptical that it can revolutionize education. Well, if you didn’t know, it already is. A large body of evidence-based, peer reviewed work points to the web as one of the central hubs for positive educational change today. It’s our connection to others, our access to a world of educational resources, it’s a format that works for many learners, it’s at the heart of countless services (that don’t work in an unconnected world), and it’s driving access to education. 

https://www.early-childhood-education-degrees.com/features/editors-choice-best-books-on-technology-in-education/  
According to the text it is correct to state:
Alternativas
Q1735063 Inglês
Read the text below to answer the following question

NASA mission finds water on the sunlit surface of the moon

    There may be more water on the moon than previously believed, including on its sunlit surface. This water could be used as a resource during upcoming missions, like NASA's return of humans to the lunar surface through the Artemis program.
    The two studies published in the journal Nature Astronomy, and researchers shared their findings during a NASA press conference on Monday.
(Adapted from: https://edition.cnn.com/2020/10/26/world/moon-water-nasa-announcement-scn-trnd/index.html). 
The presence of water on the moon could be useful for:
Alternativas
Q1735062 Inglês
Read the text below to answer the following question

NASA mission finds water on the sunlit surface of the moon

    There may be more water on the moon than previously believed, including on its sunlit surface. This water could be used as a resource during upcoming missions, like NASA's return of humans to the lunar surface through the Artemis program.
    The two studies published in the journal Nature Astronomy, and researchers shared their findings during a NASA press conference on Monday.
(Adapted from: https://edition.cnn.com/2020/10/26/world/moon-water-nasa-announcement-scn-trnd/index.html). 
According to the text:
Alternativas
Q1735057 Inglês
Read the text below to answer the following question

Even the deepest, coldest parts of the ocean are getting warmer

    Thermometers moored at the bottom of the Atlantic Ocean recorded an average temperature increase of about 0.02 degrees Celsius over the last decade. That warming may be a consequence of human-driven climate change, which has boosted ocean temperatures near the surface, but it’s unclear since so little is known about the deepest, darkest parts of the ocean.
    “The deep ocean, below about 2,000 meters, is not very well observed,” says Chris Meinen, an oceanographer at the U.S. National Oceanic and Atmospheric Administration. The deep sea is so hard to reach that the temperature at any given research site is typically taken only once per decade. But Meinen’s team measured temperatures hourly from 2009 to 2019 using seafloor sensors at four spots in the Argentine Basin, off the coast of Uruguay.
    Temperature records for the two deepest spots revealed a clear trend of warming over that decade. This warming is much weaker than in the upper ocean, Meinen says, but he also notes that since warm water rises, it would take a lot of heat to generate even this little bit of warming so deep.
    It’s too soon to judge whether human activity or natural variation is the cause, Meinen says. Continuing to monitor these sites and comparing the records with data from devices in other ocean basins may help to clarify matters.
(Adapted from: https://www.sciencenews.org/article/ocean-warming-deepest-coldest-temperature).
According to the text:
Alternativas
Q1724248 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

Em ambos os estudos mencionados no terceiro parágrafo...
Alternativas
Q1724247 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

Como algumas pessoas regiram às instruções mencionadas no segundo parágrafo?
Alternativas
Q1724246 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

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Alternativas
Q1724245 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

No primeiro parágrafo o autor levanta a questão se...
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Q1724242 Inglês

English Language Day

What is English Language Day?


English Language Day was first celebrated in 2010, alongside Arabic Language Day, Chinese Language Day, French Language Day, Russian Language Day and Spanish Language Day. These are the six official languages of the United Nations, and each has a special day, designed to raise awareness of the history, culture and achievements of these languages.

Why is English Language Day celebrated on 23 April?

This day was chosen because it is thought to be Shakespeare’s birthday, and the anniversary of his death. As well as being the English language’s most famous playwright, Shakespeare also had a huge impact on modern-day English. At the time he was writing, in the 16th and 17th centuries, the English language was going through a lot of changes and Shakespeare’s creativity with language meant he contributed hundreds of new words and phrases that are still used today. For example, the words ‘gossip’, ‘fashionable’ and ‘lonely’ were all first used by Shakespeare. He also invented phrases like ‘break the ice’, ‘all our yesterdays’, ‘fainthearted’ and ‘love is blind’.

The story of the English language began in the fifth century when Germanic tribes invaded Celticspeaking Britain and brought their languages with them. Later, Scandinavian Vikings invaded and settled with their languages too. In 1066 William I, from modern-day France, became king, and Norman-French became the language of the courts and official activity. People couldn’t understand each other at first, because the lower classes continued to use English while the upper classes spoke French, but gradually French began to influence English. An estimated 45 per cent of all English words have a French origin. By Shakespeare’s time, Modern English had developed, printing had been invented and people had to start to agree on ‘correct’ spelling and vocabulary. […]


De acordo com o artigo, analise as assertivas a seguir:


I. A Língua Portuguesa é uma das línguas oficiais da ONU.

II. Acredita-se que Shakespeare nasceu e morreu na mesma data.

III. Shakespeare cunhou os termos “quebrar o gelo” e “o amor é cego”.

IV. No século XI, francês era a língua oficial no Reino Unido.


É correto apenas o que se afirma em:

Alternativas
Respostas
4501: D
4502: B
4503: C
4504: B
4505: C
4506: B
4507: C
4508: C
4509: E
4510: D
4511: C
4512: A
4513: A
4514: D
4515: D
4516: B
4517: B
4518: A
4519: C
4520: B