What do the words in bold “it” (l. 04), “it” (l. 16), and “w...

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What is customer experience management?





(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

What do the words in bold “it” (l. 04), “it” (l. 16), and “which” (l. 20) refer to, respectively? 
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